fade

verb
\ ˈfād How to pronounce fade (audio) \
faded; fading

Definition of fade

 (Entry 1 of 3)

intransitive verb

1 : to lose freshness, strength, or vitality : wither fading flowers
2 : to lose freshness or brilliance of color The fabrics faded in the strong sunshine.
3 : to sink away : vanish a fading memory The smile faded from his face.
4 : to change gradually in loudness, strength, or visibility used of a motion-picture image or of an electronics signal and usually with in or out One scene fades out as the next scene fades in.The radio signal faded out as we got further away from the station.
5 of an automobile brake : to lose braking power gradually
6 : to move back from the line of scrimmage used of a quarterback
7 of a ball or shot : to move in a slight to moderate slice

transitive verb

: to cause to fade time has not completely faded the humor of these verses— G. H. Genzmer

fade

noun

Definition of fade (Entry 2 of 3)

1a : fade-out
b : a gradual changing of one picture to another in a motion-picture or television sequence
2 : a fading of an automobile brake
3 : a slight to moderate and usually intentional slice in golf
4 : a hairstyle similar to a crew cut in which the hair on top of the head stands high

fade

adjective
\ ˈfäd How to pronounce fade (audio) \

Definition of fade (Entry 3 of 3)

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Other Words from fade

Verb

fader noun

Synonyms & Antonyms for fade

Synonyms: Verb

dematerialize, disappear, dissolve, evanesce, evaporate, flee, fly, melt, sink, vanish

Antonyms: Verb

appear, materialize

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Examples of fade in a Sentence

Verb

The flowers were fading in the vase. the fading light of late afternoon She was fading fast from the effects of the pneumonia. We watched the ship gradually fade from view as it sailed away. The smile faded from his face. Hopes for a quick end of the crisis are fading fast. Their reasons for leaving have faded from memory. He's trying to recapture the faded glory of his youth. The band's popularity has faded in recent years. The fabric will fade unless you protect it from the sunlight.

Noun

The movie ends with a fade to black.
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Recent Examples on the Web: Verb

Still, Disney's hopes of a Princess Bride musical haven't faded. Chloe Foussianes, Town & Country, "The Princess Bride Is Being Made into a Musical," 26 Mar. 2019 Other monuments, such as a gargantuan pair of crossed swords — held by hands modeled after those of Saddam — that loom above Grand Festivities Square or the 673-foot Baghdad TV tower, have also faded. Nabih Bulos, The Seattle Times, "Baghdad, once a jewel among Arab capitals, is barely functional," 28 Jan. 2019 The Boeing 707 has largely faded from commercial airline service, though remains used by many militaries for various roles, including as spy and refueling planes. Robert Wall, WSJ, "Iranian Military Cargo Plane Crashes Near Tehran," 14 Jan. 2019 The scandal, which has largely faded in the news cycle, didn’t change Jordan’s leadership ambitions. Tara Golshan, Vox, "The fight to lead House Republicans now that they’re in the minority, explained," 8 Nov. 2018 Concerns over North Korea, China, Iran and Russia lobbing ICBMs at the homeland may have faded from the headlines, but the threat persists and grows. Allison Barrie, Fox News, "New laser-equipped drones will take out missile threats against the US," 7 Sep. 2018 The reasons for this particular trip have faded in memory. Anne Slowey, Condé Nast Traveler, "Fear and Self-Loathing in the American Southwest," 25 July 2018 At a certain point, pain from the wound had faded, but my undercarriage felt like it was made of lace, unable to bear the weight straining against it from above. Frances F. Denny, Harper's BAZAAR, "What People Don’t Tell You About Childbirth: The Realities of Vaginal Tearing," 16 July 2018 The rest of the world’s zeal to oust Assad has faded, with a grudging acceptance of the Russian-authored status quo taking hold in Western capitals. Ishaan Tharoor, Washington Post, "Russia stays in the driver’s seat in Syria," 10 July 2018

Recent Examples on the Web: Noun

Moore ran a simple fade route with Wilson lofting the ball to him about 25 yards downfield. Bob Condotta, The Seattle Times, "Seahawks Play of the Week: Lions game was won on the strength of one-on-one battles like this one," 30 Oct. 2018 Wake Forest had lost 11 straight in Raleigh before last year's win here, but the latest late-game fade is sure to be the lasting memory of this one. USA TODAY, "Yurtseven leads NC State past Wake Forest, 72-63," 18 Jan. 2018 The ceramic composite brakes haul the car down for the next slow left-hander with no fade, no drama, no tail-wiggle. Ezra Dyer, Popular Mechanics, "Driving the Porsche GT3 RS and GT2 RS, the New Quickest Production Cars," 5 Apr. 2019 Armoni Brooks, who finished with 20 points, made three of his six 3-pointers during the run, the last a fade-away from the corner to tie it at 49. Eric Olson, The Seattle Times, "Herro late 3-pointer lifts Kentucky over Houston, to Elite 8," 30 Mar. 2019 This is what happens when health care fades from the headlines, when the federal government pulls its resources, and nobody steps in — media or celebrity — to educate the public. Dylan Scott, Vox, "Obamacare enrollment is almost over and sign-ups are lagging," 12 Dec. 2018 Adams can align in multiple places and win on slants, back-shoulders and fades—defining routes in Green Bay’s passing game. Andy Benoit, SI.com, "True NFL Draft Grades: 2014 Draft, Four Years Later," 8 May 2018 The transition between the two pages wasn't choppy or jarring, but the smooth fade from carousel to recipe ingredients took too long for my liking. Valentina Palladino, Ars Technica, "Echo Show 2018 review: Seeing is believing, and there’s a lot more to see," 8 Oct. 2018 Ward covered him straight up in the post, but Wagner spun and hit a perfect one-legged fade-away jumper to push the lead back to six. Nick Baumgardner, Detroit Free Press, "Michigan's Moritz Wagner finds his swagger in KO of Michigan State," 13 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fade.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fade

Verb

14th century, in the meaning defined at intransitive sense 1

Noun

1918, in the meaning defined at sense 1a

Adjective

15th century, in the meaning defined above

History and Etymology for fade

Verb

Middle English, from Anglo-French *fader, from fade feeble, insipid, from Vulgar Latin *fatidus, alteration of Latin fatuus fatuous, insipid

Noun

derivative of fade entry 1

Adjective

Middle English, from Anglo-French

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Learn More about fade

Dictionary Entries near fade

Fadden

fadding

faddle

fade

fadeaway

faded

fadedly

Statistics for fade

Last Updated

8 May 2019

Look-up Popularity

Time Traveler for fade

The first known use of fade was in the 14th century

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More Definitions for fade

fade

noun

Financial Definition of fade

What It Is

A fade is an investment strategy devoted to doing the opposite of the prevailing wisdom. In the brokerage sector, it also refers to a dealer's inability or refusal to fill an order at the prevailing bid/ask spread the dealer has published (that is, the dealer "fades" from trading).

How It Works

Fade investors love to do what's out of favor. They tend to buy when everyone else is selling, sell when everyone else is buying, and wait when everyone else is active. The result is that the contrarian often buys a cheap security that everyone else is calling a dog and sells a security that everyone else is clamoring to get into.

Fade investors often look for stocks with low price-to-earnings ratios. When the market goes up, they sometimes prefer value stocks to growth stocks; when the market goes down, they often favor growth stocks over value stocks.

The Dogs of the Dow strategy is a popular fade strategy whereby investors purchase the highest-yielding stocks in the Dow Jones Industrial Average. Remember, a stock has to pay a relatively high dividend and have a relatively low stock price to have a high dividend yield. When any of the investor's stocks rise in price so much that they are no longer one of the ten highest dividend-yield stocks, he sells them, capturing the gain and reinvesting the proceeds in the newest "dog."

Why It Matters

Fade investors zig when everyone else zags. They have strong stomachs, a sense of independence, and an ability to resist the temptations of going with the crowd. That can mean picking up a few dogs, and that can mean sticking with a stock if it has become a dog. Fade investors are not always right, but the philosophy has attracted many happy investors over the years. Even Burton Malkiel, who developed the random walk theory, which says there is no reliable way to beat the market in the long run, acknowledges that contrarian strategies can be successful. They tend to outperform other trading strategies because market reversals are often based on economic facts rather than investor psychology.

It is important to note that fade investing often works best for investors who have thoroughly analyzed the fundamentals of the companies they invest in. Companies with solid management teams, innovative products, efficient processes and good profit margins can often weather being unpopular with the crowd.

Source: Investing Answers

fade

verb

English Language Learners Definition of fade

 (Entry 1 of 2)

: to lose strength or freshness : to become weaker
: to disappear gradually
: to become less bright : to lose color

fade

noun

English Language Learners Definition of fade (Entry 2 of 2)

: a gradual change from one picture to another in a movie or television program

fade

verb
\ ˈfād How to pronounce fade (audio) \
faded; fading

Kids Definition of fade

1 : to lose or cause to lose brightness of color
2 : to dry up : wither The flowers were fading.
3 : to grow dim or faint The path faded out. Her memory faded.

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More from Merriam-Webster on fade

Rhyming Dictionary: Words that rhyme with fade

Thesaurus: All synonyms and antonyms for fade

Spanish Central: Translation of fade

Nglish: Translation of fade for Spanish Speakers

Britannica English: Translation of fade for Arabic Speakers

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