fade

verb
\ ˈfād \
faded; fading

Definition of fade 

(Entry 1 of 3)

intransitive verb

1 : to lose freshness, strength, or vitality : wither fading flowers

2 : to lose freshness or brilliance of color The fabrics faded in the strong sunshine.

3 : to sink away : vanish a fading memory The smile faded from his face.

4 : to change gradually in loudness, strength, or visibility used of a motion-picture image or of an electronics signal and usually with in or out One scene fades out as the next scene fades in.The radio signal faded out as we got further away from the station.

5 of an automobile brake : to lose braking power gradually

6 : to move back from the line of scrimmage used of a quarterback

7 of a ball or shot : to move in a slight to moderate slice

transitive verb

: to cause to fade time has not completely faded the humor of these verses —G. H. Genzmer

fade

noun

Definition of fade (Entry 2 of 3)

1a : fade-out

b : a gradual changing of one picture to another in a motion-picture or television sequence

2 : a fading of an automobile brake

3 : a slight to moderate and usually intentional slice in golf

4 : a hairstyle similar to a crew cut in which the hair on top of the head stands high

fade

adjective
\ ˈfäd \

Definition of fade (Entry 3 of 3)

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Other words from fade

Verb

fader noun

Synonyms & Antonyms for fade

Synonyms: Verb

blanch, bleach, blench, decolorize, dull, pale, wash out, whiten

Antonyms: Verb

darken, deepen, embrown

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Examples of fade in a Sentence

Verb

The flowers were fading in the vase. the fading light of late afternoon She was fading fast from the effects of the pneumonia. We watched the ship gradually fade from view as it sailed away. The smile faded from his face. Hopes for a quick end of the crisis are fading fast. Their reasons for leaving have faded from memory. He's trying to recapture the faded glory of his youth. The band's popularity has faded in recent years. The fabric will fade unless you protect it from the sunlight.

Noun

The movie ends with a fade to black.
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Recent Examples on the Web: Verb

Now, the couple is engaged, but David has not faded into the background. Kathryn Lindsay, refinery29.com, "Why Be Engaged When You Can Be An Ex?," 13 July 2018 The second option—the gradual erosion of dust from cosmic radiation—is the explanation Meech and others find most likely. 'Oumuamua is long gone, forever faded from the view of even the world’s current best telescopes. Nola Taylor Redd, Scientific American, "Interstellar Mystery Object Now Thought to Be a Comet," 27 June 2018 The Valdez plane crash made national headlines but has mostly faded from memory for all but a few, including surviving family members and Chuck Volanti. Mark Thiessen, Anchorage Daily News, "Valdez honors Alaska Guardsmen killed in plane crash after 1964 earthquake," 23 June 2018 Kirwan released a few solo albums and then faded from public view. kansascity, "In memoriam through June 15: Civil rights activist Dorothy Cotton, Neal Boyd of ‘AGT’," 15 June 2018 Over 10 episodes, the charm of each death metal song (Retsuko’s preferred genre) doesn’t fade even as the music becomes less of a coping mechanism and more of a reflection of her true personality. Janelle Okwodu, Vogue, "Aggretsuko on Netflix: Adorable Anime, or Subversive Millennial Messaging?," 1 May 2018 Those factors represent long-running trends and wouldn’t necessarily fade if the economy continued to expand. Ben Leubsdorf, WSJ, "Powerful Forces Seen Restraining U.S. Pay Growth," 12 Apr. 2018 The everyday tasks of running a city of 500,000 have not faded with the crisis. NBC News, "Sacramento Mayor Darrell Steinberg offers measured response in wake of unrest," 7 Apr. 2018 With fading and peeling paint, Knievel’s private living quarters were dusty and run down. Shaun Goodwin, kansascity, "How the heck did an Evel Knievel museum wind up in northeast Kansas?," 26 June 2018

Recent Examples on the Web: Noun

New navigational gestures and controls Google aims to make navigation and multitasking on the phone more approachable by making the tech fade into the background. Edward C. Baig, USA TODAY, "Five ways Android P will change how you use your smartphone--and put it down," 8 May 2018 Ismael Chamu looks the part of a typical college student, with his backpack, black jeans and stylish fade haircut. Teresa Watanabe, latimes.com, "He attends elite UC Berkeley but lives in a trailer with no heat or sewer hookups. Soon, he'll be scrambling to find new shelter," 12 Mar. 2018 As a kid trying to get a fashionable high-top fade in the 1990s, Capriece Batchelor felt defeated. Leilani Marie Labong, SFChronicle.com, "At the Culture of Hair salon, the mission is top of mind — and head," 5 July 2018 Quarterback Nate Sudfeld hit Joshua Perkins on a corner fade for a score. Jeff Mclane, Philly.com, "Eagles practice observations: Carson Wentz's arm strength; Philly Special redux; quarterback golf," 14 June 2018 Relatedly, John Cena now prefers his haircut high and tight, skin fade with a six guard up top. Chris Gayomali, GQ, "Suiting Up with John Cena," 12 June 2018 Rain should taper to showers tomorrow and fade later in the day to allow temperatures to warm up a bit better before sunset. Matt Rogers, Washington Post, "D.C.-area forecast: Cool and rainy through tomorrow afternoon, sun returns by Thursday," 24 Apr. 2018 The film finally gains its footing toward the end only to slip again at the fade out. Gary Goldstein, latimes.com, "'Aardvark' is a sluggish, uncertain family drama," 12 Apr. 2018 By now, her husband Philip (Matthew Rhys) has quit the game, having been pushed to his limit by cases that carried with them both an escalating body count and a futile sense of trying to outrun the facts of Russia’s slow fade. Daniel D'addario, Time, "The Americans Becomes a Modern Russian Tragedy in Its Final Season," 28 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fade.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fade

Verb

14th century, in the meaning defined at intransitive sense 1

Noun

1918, in the meaning defined at sense 1a

Adjective

15th century, in the meaning defined above

History and Etymology for fade

Verb

Middle English, from Anglo-French *fader, from fade feeble, insipid, from Vulgar Latin *fatidus, alteration of Latin fatuus fatuous, insipid

Noun

derivative of fade entry 1

Adjective

Middle English, from Anglo-French

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Learn More about fade

Dictionary Entries near fade

Fadden

fadding

faddle

fade

fadeaway

faded

fadedly

Phrases Related to fade

fade to black

Statistics for fade

Last Updated

25 Sep 2018

Look-up Popularity

Time Traveler for fade

The first known use of fade was in the 14th century

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More Definitions for fade

fade

noun

Financial Definition of fade

What It Is

A fade is an investment strategy devoted to doing the opposite of the prevailing wisdom. In the brokerage sector, it also refers to a dealer's inability or refusal to fill an order at the prevailing bid/ask spread the dealer has published (that is, the dealer "fades" from trading).

How It Works

Fade investors love to do what's out of favor. They tend to buy when everyone else is selling, sell when everyone else is buying, and wait when everyone else is active. The result is that the contrarian often buys a cheap security that everyone else is calling a dog and sells a security that everyone else is clamoring to get into.

Fade investors often look for stocks with low price-to-earnings ratios. When the market goes up, they sometimes prefer value stocks to growth stocks; when the market goes down, they often favor growth stocks over value stocks.

The Dogs of the Dow strategy is a popular fade strategy whereby investors purchase the highest-yielding stocks in the Dow Jones Industrial Average. Remember, a stock has to pay a relatively high dividend and have a relatively low stock price to have a high dividend yield. When any of the investor's stocks rise in price so much that they are no longer one of the ten highest dividend-yield stocks, he sells them, capturing the gain and reinvesting the proceeds in the newest "dog."

Why It Matters

Fade investors zig when everyone else zags. They have strong stomachs, a sense of independence, and an ability to resist the temptations of going with the crowd. That can mean picking up a few dogs, and that can mean sticking with a stock if it has become a dog. Fade investors are not always right, but the philosophy has attracted many happy investors over the years. Even Burton Malkiel, who developed the random walk theory, which says there is no reliable way to beat the market in the long run, acknowledges that contrarian strategies can be successful. They tend to outperform other trading strategies because market reversals are often based on economic facts rather than investor psychology.

It is important to note that fade investing often works best for investors who have thoroughly analyzed the fundamentals of the companies they invest in. Companies with solid management teams, innovative products, efficient processes and good profit margins can often weather being unpopular with the crowd.

Source: Investing Answers

fade

verb

English Language Learners Definition of fade

 (Entry 1 of 2)

: to lose strength or freshness : to become weaker

: to disappear gradually

: to become less bright : to lose color

fade

noun

English Language Learners Definition of fade (Entry 2 of 2)

: a gradual change from one picture to another in a movie or television program

fade

verb
\ ˈfād \
faded; fading

Kids Definition of fade

1 : to lose or cause to lose brightness of color

2 : to dry up : wither The flowers were fading.

3 : to grow dim or faint The path faded out. Her memory faded.

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