\ ˈfād How to pronounce fade (audio) \
faded; fading

Definition of fade

 (Entry 1 of 3)

intransitive verb

1 : to lose freshness, strength, or vitality : wither fading flowers
2 : to lose freshness or brilliance of color The fabrics faded in the strong sunshine.
3 : to sink away : vanish a fading memory The smile faded from his face.
4 : to change gradually in loudness, strength, or visibility used of a motion-picture image or of an electronics signal and usually with in or outOne scene fades out as the next scene fades in.The radio signal faded out as we got further away from the station.
5 of an automobile brake : to lose braking power gradually
6 : to move back from the line of scrimmage used of a quarterback
7 of a ball or shot : to move in a slight to moderate slice

transitive verb

: to cause to fade time has not completely faded the humor of these verses— G. H. Genzmer



Definition of fade (Entry 2 of 3)

b : a gradual changing of one picture to another in a motion-picture or television sequence
2 : a fading of an automobile brake
3 : a slight to moderate and usually intentional slice in golf
4 : a hairstyle similar to a crew cut in which the hair on top of the head stands high
\ ˈfäd How to pronounce fade (audio) \

Definition of fade (Entry 3 of 3)

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Other Words from fade


fader noun

Synonyms & Antonyms for fade

Synonyms: Verb

Antonyms: Verb

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Examples of fade in a Sentence

Verb The flowers were fading in the vase. the fading light of late afternoon She was fading fast from the effects of the pneumonia. We watched the ship gradually fade from view as it sailed away. The smile faded from his face. Hopes for a quick end of the crisis are fading fast. Their reasons for leaving have faded from memory. He's trying to recapture the faded glory of his youth. The band's popularity has faded in recent years. The fabric will fade unless you protect it from the sunlight. Noun The movie ends with a fade to black.
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Recent Examples on the Web: Verb Preseason expectations were there, though with recent memories of top-10 August rankings that faded as temperatures dipped. Michael Casagrande | Mcasagrande@al.com, al, "How 2018 Alabama rout of LSU lit fuse for historic turnaround," 12 Jan. 2020 That proximity has an interesting consequence: telescopes have been able to pick up weaker bursts from it that might have faded into the background noise had the bursts come from a more distant source. John Timmer, Ars Technica, "Closest-ever fast radio burst makes some ideas on their origin less likely," 7 Jan. 2020 The Bulldogs widened the lead on Fromm's 27-yard fade pass to the Pickens in the left side of the end zone. Brett Martel, Houston Chronicle, "Georgia takes down Baylor in Sugar Bowl," 1 Jan. 2020 Experimental efforts a century ago to harness phage for infections faded from mainstream science partly because antibiotic drugs worked so well and were relatively cheap. Tribune News Service, oregonlive, "He was going to lose his leg until doctors turned to cure older than dirt," 28 Dec. 2019 But for many Instacart shoppers, gig workers who pick and deliver groceries for the online service's customers, that happiness has since faded, Clarke says. Fortune, "‘We’re Confident There’s Fraud.’ Instacart Workers—Upset Over Dwindling Pay—Are Petitioning for a Dept. of Labor Audit," 20 Dec. 2019 On the other side of this messy Best Actor equation is Adam Sandler, who may be fading as a serious possibility for a nomination. David Canfield, EW.com, "The biggest film surprises and snubs from the 2020 SAG Awards nominations," 11 Dec. 2019 No Cover Charge won her first two starts sprinting and then set the pace and faded to fourth in the 1-mile Pike Place Dancer Stakes on grass. Larry Stumes, SFChronicle.com, "Bob Baffert filly Éclair wins $55,000 Golden Gate Debutante at Golden Gate Fields," 29 Nov. 2019 Gamma ray bursts begin with a bright flash that only lasts for about a second or less, followed by an afterglow that fades over time. Ashley Strickland, CNN, "Universe's strongest explosions captured by ground telescopes for first time," 20 Nov. 2019 Recent Examples on the Web: Noun After two rushes went for two total yards, Morgan threw an incompletion on a fade to Tyler Johnson in the corner of the end zone, with Caesar Williams grabbing Johnson’s jersey but no call. Andy Greder, Twin Cities, "Gophers coach P.J. Fleck apologizes for how he “did not get it done” vs. Badgers," 1 Dec. 2019 Brady also didn’t seem to have much faith in his receivers, like when Jakobi Meyers ran the wrong route on a deep fade. BostonGlobe.com, "■ Bill Belichick and the Patriots proved once again that they are the masters of in-game adjustments. The Patriots changed their attack on both sides of the ball in the middle of the game, and the corrections helped the Patriots pull off an important road win.," 18 Nov. 2019 Mullen was targeted four times, allowing three catches including a 53-yard gain and a 1-yard touchdown on a fade. Matt Kawahara, SFChronicle.com, "Raiders rookie Trayvon Mullen ‘going to be tested’ in larger role," 23 Oct. 2019 In one of the biggest upsets in Super Bowl history, Manning, New York’s unlikely Mr. Cool, hit Plaxico Burress on a 13-yard fade with 35 seconds left. San Diego Union-Tribune, "NFL At 100: AP Was There, Giants spoil Patriots’ perfection," 8 Oct. 2019 First came a pass breakup in the corner of the end zone on a fade to DJ Chark Jr. Matt Schubert, The Denver Post, "Broncos up-down drill: Best and worst performances against the Jaguars," 29 Sep. 2019 The first came on a 9-yard back-shoulder fade to receiver Dhar Montalbo and the second came on a go-route to Malyk Davis for a 75-yard catch and run. Author: Josh Reed, Anchorage Daily News, "Strong quarterbacking, stout defense keys West’s big upset of Service," 28 Sep. 2019 Zaire Mitchell, a 6-7 tight end, scored three plays later on a fade in the corner. Branson Wright, cleveland, "Notre Dame rallies to beat rival Fairmont State in scoring spree," 21 Sep. 2019 On first down, Carr threw one up for Tyrell Wiliams on a fade. Jerry Mcdonald, The Mercury News, "Derek Carr stalls, Raiders offense goes stagnant and brutal road stretch awaits," 16 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fade.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fade


14th century, in the meaning defined at intransitive sense 1


1918, in the meaning defined at sense 1a


15th century, in the meaning defined above

History and Etymology for fade


Middle English, from Anglo-French *fader, from fade feeble, insipid, from Vulgar Latin *fatidus, alteration of Latin fatuus fatuous, insipid


derivative of fade entry 1


Middle English, from Anglo-French

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Time Traveler for fade

Time Traveler

The first known use of fade was in the 14th century

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Statistics for fade

Last Updated

24 Jan 2020

Cite this Entry

“Fade.” The Merriam-Webster.com Dictionary, Merriam-Webster Inc., https://www.merriam-webster.com/dictionary/fading. Accessed 29 January 2020.

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More Definitions for fade



Financial Definition of fade

What It Is

A fade is an investment strategy devoted to doing the opposite of the prevailing wisdom. In the brokerage sector, it also refers to a dealer's inability or refusal to fill an order at the prevailing bid/ask spread the dealer has published (that is, the dealer "fades" from trading).

How It Works

Fade investors love to do what's out of favor. They tend to buy when everyone else is selling, sell when everyone else is buying, and wait when everyone else is active. The result is that the contrarian often buys a cheap security that everyone else is calling a dog and sells a security that everyone else is clamoring to get into.

Fade investors often look for stocks with low price-to-earnings ratios. When the market goes up, they sometimes prefer value stocks to growth stocks; when the market goes down, they often favor growth stocks over value stocks.

The Dogs of the Dow strategy is a popular fade strategy whereby investors purchase the highest-yielding stocks in the Dow Jones Industrial Average. Remember, a stock has to pay a relatively high dividend and have a relatively low stock price to have a high dividend yield. When any of the investor's stocks rise in price so much that they are no longer one of the ten highest dividend-yield stocks, he sells them, capturing the gain and reinvesting the proceeds in the newest "dog."

Why It Matters

Fade investors zig when everyone else zags. They have strong stomachs, a sense of independence, and an ability to resist the temptations of going with the crowd. That can mean picking up a few dogs, and that can mean sticking with a stock if it has become a dog. Fade investors are not always right, but the philosophy has attracted many happy investors over the years. Even Burton Malkiel, who developed the random walk theory, which says there is no reliable way to beat the market in the long run, acknowledges that contrarian strategies can be successful. They tend to outperform other trading strategies because market reversals are often based on economic facts rather than investor psychology.

It is important to note that fade investing often works best for investors who have thoroughly analyzed the fundamentals of the companies they invest in. Companies with solid management teams, innovative products, efficient processes and good profit margins can often weather being unpopular with the crowd.

Source: Investing Answers


How to pronounce fade (audio)

English Language Learners Definition of fade

 (Entry 1 of 2)

: to lose strength or freshness : to become weaker
: to disappear gradually
: to become less bright : to lose color



English Language Learners Definition of fade (Entry 2 of 2)

: a gradual change from one picture to another in a movie or television program


\ ˈfād How to pronounce fade (audio) \
faded; fading

Kids Definition of fade

1 : to lose or cause to lose brightness of color
2 : to dry up : wither The flowers were fading.
3 : to grow dim or faint The path faded out. Her memory faded.

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More from Merriam-Webster on fade

Thesaurus: All synonyms and antonyms for fade

Rhyming Dictionary: Words that rhyme with fade

Spanish Central: Translation of fade

Nglish: Translation of fade for Spanish Speakers

Britannica English: Translation of fade for Arabic Speakers

Comments on fade

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to assert without proof or before proving

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