\ ˈfād How to pronounce fade (audio) \
faded; fading

Definition of fade

 (Entry 1 of 3)

intransitive verb

1 : to lose freshness, strength, or vitality : wither fading flowers
2 : to lose freshness or brilliance of color The fabrics faded in the strong sunshine.
3 : to sink away : vanish a fading memory The smile faded from his face.
4 : to change gradually in loudness, strength, or visibility used of a motion-picture image or of an electronics signal and usually with in or out One scene fades out as the next scene fades in.The radio signal faded out as we got further away from the station.
5 of an automobile brake : to lose braking power gradually
6 : to move back from the line of scrimmage used of a quarterback
7 of a ball or shot : to move in a slight to moderate slice

transitive verb

: to cause to fade time has not completely faded the humor of these verses— G. H. Genzmer



Definition of fade (Entry 2 of 3)

1a : fade-out
b : a gradual changing of one picture to another in a motion-picture or television sequence
2 : a fading of an automobile brake
3 : a slight to moderate and usually intentional slice in golf
4 : a hairstyle similar to a crew cut in which the hair on top of the head stands high


\ ˈfäd How to pronounce fade (audio) \

Definition of fade (Entry 3 of 3)

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Other Words from fade


fader noun

Synonyms & Antonyms for fade

Synonyms: Verb

dematerialize, disappear, dissolve, evanesce, evaporate, flee, fly, melt, sink, vanish

Antonyms: Verb

appear, materialize

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Examples of fade in a Sentence


The flowers were fading in the vase. the fading light of late afternoon She was fading fast from the effects of the pneumonia. We watched the ship gradually fade from view as it sailed away. The smile faded from his face. Hopes for a quick end of the crisis are fading fast. Their reasons for leaving have faded from memory. He's trying to recapture the faded glory of his youth. The band's popularity has faded in recent years. The fabric will fade unless you protect it from the sunlight.


The movie ends with a fade to black.
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Recent Examples on the Web: Verb

The gravitational-wave signal should have multiple frequencies that fade away at different rates (decay), with each tone corresponding to a vibrational frequency of the new black hole. Jennifer Ouellette, Ars Technica, "Fresh analysis of LIGO data supports “no hair” theorem for black holes," 17 Sep. 2019 While Gurley fades as a staple, play-action and specifically, Cooper Kupp, remain pillars of McVay’s brilliance. Ellis L. Williams, cleveland.com, "Browns vs. Rams preview: 5 things to know about Cleveland’s next opponent," 17 Sep. 2019 The model-actress stepped out in a simple white tank with a pair of high-waisted faded jeans that were cinched with a rich brown leather belt that highlighted her whittled waist. Liana Satenstein, Vogue, "Emily Ratajkowski Is Already Wearing One of Fashion Week’s Trickiest Trends," 16 Sep. 2019 And WeWork is under pressure to delay its I.P.O., after initial hopes of an offering above $47 billion have faded to a level in the range of $15 billion to $20 billion. Sheila Marikar, New York Times, "Casper Dreams of Being Bigger Than Mattresses," 13 Sep. 2019 There are no such concerns this time around, however, as Atleti's new retro effort, featuring faded diagonal pinstripes and a navy blue trim, has left fans across the continent envious. SI.com, "Atletico Madrid Launch New Retro Third Kit as Los Rojiblancos Keep Sky-Blue Theme Running," 13 Sep. 2019 Yet if black voters’ enthusiasm for Mr Biden fades, Ms Harris would stand a reasonable hope of gaining it. The Economist, "Can Kamala Harris recover from her slump?," 12 Sep. 2019 But there in the middle was Miss Thompson’s plain white box of a house, the fading home of an old woman. John Carlisle, Freep.com, "Detroit flower man grows hope, brings beauty to community," 12 Sep. 2019 Putting it all back together, after the phone stops ringing and the spotlight fades. Rob Long, National Review, "FIREDCON 2019!," 12 Sep. 2019

Recent Examples on the Web: Noun

While the Highbinder initially seems rough around the edges, its acidity fades and the berry notes sweeten as the beer warms. Peter Rowe, San Diego Union-Tribune, "OktoberWest: Where San Diego celebrates this beer-soaked tradition," 12 Sep. 2019 And those who burned or jumped and those who were the first responders, some now dying of cancer from the toxic dust of Ground Zero, fade from memory. John Kass, chicagotribune.com, "Column: Something to cry about: The rise of the surveillance state after 9/11," 12 Sep. 2019 One explanation is that, as memories of the previous market crash fade, people get more comfortable owning equities—until the next bear market makes them rethink. The Economist, "Why yields are the best guide to future stockmarket returns," 7 Sep. 2019 While not exactly a fade on his own talents and set of trends, Nola may be worth fading in the right situation. Skip Snow, USA TODAY Sportsbook Wire, "Philadelphia Phillies at Cincinnati Reds odds predictions, picks and best bets," 4 Sep. 2019 Denver’s offense faced first-and-long, trailing 17-0 in Oakland on Christmas Eve, when now-former quarterback Case Keenum received a third-down shotgun snap, faked a handoff and launched a deep fade down the near sideline. Kyle Fredrickson, The Denver Post, "“I don’t see myself as a role player.” How Broncos’ Tim Patrick aims to build on breakout season.," 24 July 2019 Her suits were always impeccably, enviably tailored, her hair a tight fade from her neckline up to a valiant widow’s peak. Michelle Tea, Harper's magazine, "Stonewall at Fifty," 22 June 2019 With third-and-goal inside the 1, the Steelers dialed up a low-percentage fade to the corner of the end zone, to a player, Donte Moncrief, in his first year on the roster. Albert Breer, SI.com, "Eye-Opening Weekend: Lamar Jackson, Sammy Watkins, Dak Prescott and the Pats Light It Up," 9 Sep. 2019 Cantrell tossed a 12-yard fade to Hope in the end zone with 1:25 remaining for the final points. Daniel Boyette, al, "James Clemens scores final 21 points to beat Bob Jones in Madison Bowl," 7 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'fade.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of fade


14th century, in the meaning defined at intransitive sense 1


1918, in the meaning defined at sense 1a


15th century, in the meaning defined above

History and Etymology for fade


Middle English, from Anglo-French *fader, from fade feeble, insipid, from Vulgar Latin *fatidus, alteration of Latin fatuus fatuous, insipid


derivative of fade entry 1


Middle English, from Anglo-French

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Statistics for fade

Last Updated

9 Oct 2019

Look-up Popularity

Time Traveler for fade

The first known use of fade was in the 14th century

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More Definitions for fade



Financial Definition of fade

What It Is

A fade is an investment strategy devoted to doing the opposite of the prevailing wisdom. In the brokerage sector, it also refers to a dealer's inability or refusal to fill an order at the prevailing bid/ask spread the dealer has published (that is, the dealer "fades" from trading).

How It Works

Fade investors love to do what's out of favor. They tend to buy when everyone else is selling, sell when everyone else is buying, and wait when everyone else is active. The result is that the contrarian often buys a cheap security that everyone else is calling a dog and sells a security that everyone else is clamoring to get into.

Fade investors often look for stocks with low price-to-earnings ratios. When the market goes up, they sometimes prefer value stocks to growth stocks; when the market goes down, they often favor growth stocks over value stocks.

The Dogs of the Dow strategy is a popular fade strategy whereby investors purchase the highest-yielding stocks in the Dow Jones Industrial Average. Remember, a stock has to pay a relatively high dividend and have a relatively low stock price to have a high dividend yield. When any of the investor's stocks rise in price so much that they are no longer one of the ten highest dividend-yield stocks, he sells them, capturing the gain and reinvesting the proceeds in the newest "dog."

Why It Matters

Fade investors zig when everyone else zags. They have strong stomachs, a sense of independence, and an ability to resist the temptations of going with the crowd. That can mean picking up a few dogs, and that can mean sticking with a stock if it has become a dog. Fade investors are not always right, but the philosophy has attracted many happy investors over the years. Even Burton Malkiel, who developed the random walk theory, which says there is no reliable way to beat the market in the long run, acknowledges that contrarian strategies can be successful. They tend to outperform other trading strategies because market reversals are often based on economic facts rather than investor psychology.

It is important to note that fade investing often works best for investors who have thoroughly analyzed the fundamentals of the companies they invest in. Companies with solid management teams, innovative products, efficient processes and good profit margins can often weather being unpopular with the crowd.

Source: Investing Answers



English Language Learners Definition of fade

 (Entry 1 of 2)

: to lose strength or freshness : to become weaker
: to disappear gradually
: to become less bright : to lose color



English Language Learners Definition of fade (Entry 2 of 2)

: a gradual change from one picture to another in a movie or television program


\ ˈfād How to pronounce fade (audio) \
faded; fading

Kids Definition of fade

1 : to lose or cause to lose brightness of color
2 : to dry up : wither The flowers were fading.
3 : to grow dim or faint The path faded out. Her memory faded.

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More from Merriam-Webster on fade

Rhyming Dictionary: Words that rhyme with fade

Thesaurus: All synonyms and antonyms for fade

Spanish Central: Translation of fade

Nglish: Translation of fade for Spanish Speakers

Britannica English: Translation of fade for Arabic Speakers

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