exclusive

In words such as expel, export, and exclusive, the prefix ex- means "out of, outside". Thus, to exclude means basically to close the door in order to keep someone or something out. When the word appears in an advertisement, it's often making an appeal to snobs. An "exclusive" offer is supposedly made to only a few people; not so many years ago, "exclusive" housing developments excluded those of a certain race or color. If a product is being sold exclusively by one store, you won't be able to find it anywhere else. When a newspaper or news show has an exclusive, it's a story that no one else has yet reported. Exclusive's antonym is inclusive; an inclusive policy, an inclusive church, or an inclusive approach is one that aims to include as many people as possible.