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dem·​o·​graph·​ic ˌde-mə-ˈgra-fik How to pronounce demographic (audio)
demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets
a change in the state's demographics
business : a market or segment of the population identified by demographics
trying to reach a younger demographic


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variants or less commonly demographical
: of or relating to demography or demographics
demographic data
sociology : relating to the dynamic balance of a population especially with regard to density (see density sense 2c) and capacity for expansion or decline
demographic trends
a demographic shift
demographically adverb

Did you know?

Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.
Recent Examples on the Web
Stanley had a resurgence in popularity in 2016 when its target demographic expanded and now goes toe to toe with Yeti on many fronts. Madison Yauger, Peoplemag, 16 Apr. 2024 How demographics shape the battlegrounds Orange County is shaping up to be among the chief places where questions like that will play out in the battle for control of the House. David Lauter, Los Angeles Times, 13 Apr. 2024 See all Example Sentences for demographic 

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'demographic.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History



derivative of demographic entry 2


demography + -ic entry 1

First Known Use


circa 1966, in the meaning defined at sense 1


1882, in the meaning defined at sense 1

Time Traveler
The first known use of demographic was in 1882

Dictionary Entries Near demographic

Cite this Entry

“Demographic.” Dictionary, Merriam-Webster, Accessed 23 Apr. 2024.

Medical Definition


de·​mo·​graph·​ic ˌdē-mə-ˈgraf-ik How to pronounce demographic (audio) ˌdem-ə- How to pronounce demographic (audio)
: of or relating to demography
: relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline
demographically adverb

More from Merriam-Webster on demographic

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