Demographics Definition & Meaning

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Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.

Recent Examples on the Web: Noun Twitch for gamers, all designed for a younger demographic. — Gary Drenik, Forbes, 12 Apr. 2022 Fedoras are not a barrier to entry for a demographic that’s not yet in its 40s, let alone able to remember the 1940s. — Chris Willman, Variety, 23 Feb. 2022 Even when vaccinations opened up for a larger demographic on May 1, there were no appointment slots. — Manavi Kapur, Quartz, 29 Dec. 2021 Record labels and publishing companies such as BMG secure the rights through the original artists or their estate (Drumma Boy says the cost varies, but the $2,500-$7,500-range is typical) and a new creation is birthed for a fresh demographic. — Melissa Ruggieri, USA TODAY, 31 Oct. 2021 For that demographic, including James and Ruth Jones, the idea of rushing into the job market seems like an insurmountable barrier. — BostonGlobe.com, 24 Oct. 2021 The research also adds a new layer of understanding about discrimination in the workplace for younger Black workers who typically face the highest levels of unemployment for any demographic. — Washington Post, 14 May 2021 The Food and Drug Administration said Monday that the Pfizer vaccine is safe and effective in teens between the ages of 12 and 15, paving the way for a whole new demographic to get vaccinated against COVID-19. — Sarah Ladd, The Courier-Journal, 11 May 2021 Instagram sends more people to the site than any other route, suggesting that the demographic using it is younger than the average internet user. — Cassie Werber, Quartz, 13 Mar. 2022 Recent Examples on the Web: Adjective Finding a future top 50 player from a country or a demographic group that has never produced a tennis star could be groundbreaking and incredibly lucrative. — New York Times, 1 May 2022 Latinos are a large and fast-growing demographic group in Arizona. — AZCentral.com, 28 Apr. 2022 The buying power of this demographic group rose by an astounding 87%, from 2010 to 2020, outpacing the 51% increase in non-Hispanic purchasing power growth over the same time. — Avi Dan, Forbes, 13 Apr. 2022 Still, it had not yet been impacted by most postwar economic and demographic trends that would change the fabric of the country. — Zachary Smith, cleveland, 31 Mar. 2022 Some of the assertions about a California exodus aim to make political, rather than economic or demographic, points. — Los Angeles Times, 23 Mar. 2022 Children in every demographic group have been affected, but Black and Hispanic children, as well as those from low-income families, those with disabilities and those who are not fluent in English, have fallen the furthest behind. — James Freeman, WSJ, 8 Mar. 2022 The goal of that project, beyond offering park space to local residents, is to connect two neighborhoods with very different economic and demographic profiles. — Washington Post, 25 Feb. 2022 Millennials, a demographic group that is now entering prime homebuying age, are struggling to save enough to make down payments on their homes. — Tristan Bove, Fortune, 22 Feb. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'demographic.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.