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Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.

Recent Examples on the Web: Noun The shifting needs of an aging demographic leave a lot of room for innovation. — Ryan Fritsch, Forbes, 19 July 2022 Asians were the most likely of any demographic to report working from home due to the pandemic, with nearly 20 percent working remotely. — Joe Murphy, NBC News, 12 May 2022 The lawsuit highlights the unique vulnerabilities of Black female students, who disproportionately enroll in for-profit schools and who hold the most undergraduate and graduate federal student loan debt of any demographic. — New York Times, 8 Apr. 2022 Much of this demographic is deeply familiar with digital interaction and recreation. — Ritwija Darbari, Quartz, 4 Mar. 2022 Conservatism in Black communities is more common in Black men, polling shows – Black women are the most consistent Democratic voting bloc of any demographic. — Lucien Bruggeman, ABC News, 23 Feb. 2022 As more female consumers engage with the industry, companies must revisit their product R&D and marketing strategies to better serve the preferences of this demographic. — Rosie Mattio, Rolling Stone, 13 Jan. 2022 But the child tax credit is also popular with parents, recipients of the credit, and white working class women under age 50—a demographic that Democrats are desperate to win. — Grace Segers, The New Republic, 21 July 2022 While buses have always been key to the city’s transport, the demographic at the bus stops are changing, in a country where the middle class is on pause. — New York Times, 19 July 2022 Recent Examples on the Web: Adjective All but one of the cases had occurred in men, 90% of whom identified as LGBTQ, according to demographic data reported by the county. — Grace Tooheystaff Writer, Los Angeles Times, 29 July 2022 Stations collect sensitive data such as payment data, location data, and demographic data that might include email addresses and IP numbers. — Gordon Feller, Ars Technica, 26 July 2022 Efforts to track cases in the United States have been undercut by limited demographic data. — Fenit Nirappil, Washington Post, 22 July 2022 Other sources of demographic data on citizenship aren’t granular or precise enough for the block-by-block mapmaking that census data allows. — Matt Ford, The New Republic, 21 July 2022 Among the 700 cases for which federal health officials have demographic data, the median age of someone with monkeypox is 36 years old. — Catherine Ho, San Francisco Chronicle, 15 July 2022 But this homogeneity of participants is common knowledge among researchers, and few collect detailed demographic data on participants in citizen science. — Bradley Allf, The Conversation, 22 June 2022 Make sure the demographic data matches the audience your brand is looking to target. — Matt Miller, Forbes, 3 June 2022 Collecting demographic data in health care is always useful with a broader goal of making the system more equitable, experts say. — Deidre Mcphillips, CNN, 1 June 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'demographic.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.