demographic

noun

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dem·o·graph·ic | \ ˌde-mə-ˈgra-fik

, ˌdē-mə- \

Definition of demographic

(Entry 1 of 2)

1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics

2 business : a market or segment of the population identified by demographics trying to reach a younger demographic

demographic

adjective

variants: or less commonly demographical \ ˌde-mə-ˈgra-fi-kəl

, ˌdē-mə- \

Definition of demographic (Entry 2 of 2)

1 : of or relating to demography or demographics demographic data

2 sociology : relating to the dynamic balance of a population especially with regard to density (see density sense 2c) and capacity for expansion or decline demographic trends a demographic shift

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Did You Know?

Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.

Recent Examples on the Web: Noun Part of the reason the podcasting audience is more racially diverse may be inherent to the format itself, which generally attracts a younger audience, a demographic that is more diverse. — Washington Post, "Why your favorite new NPR show might sound a lot like a podcast," 3 May 2021 As hospitalizations began to steadily increase this spring during another wave of the pandemic, emergency departments filled with a new demographic: working-age adults. — From Usa Today Network And Wire Reports, USA TODAY, "Coronavirus pinatas, cathartic effigy, immigration limbo: News from around our 50 states," 21 Apr. 2021 For senior citizens, a key demographic in the 1b group, 65% were fully vaccinated. — Joe Mahr, chicagotribune.com, "Who’s ahead in the Illinois vaccine race? Data shows downstate counties outpacing Chicago area.," 20 Mar. 2021 Fintechs and banks are different, and each lacks something the other party has, which tends to attract a specific demographic based on these characteristics. — Artem Tymoshenko, Forbes, "Debunking The Top Misconceptions About Fintechs," 4 Mar. 2021 Data from the planning department in 2018 showed more than 90% of Highlandtown residents were white, with Hispanic residents as the next-largest racial demographic. — Stephanie García, baltimoresun.com, "Highlandtown welcomed immigrants for 150 years of Baltimore history. Today, it still does.," 20 Mar. 2021 As the fastest-growing racial demographic in the U.S. electorate, Asian Americans are gaining political influence across the country. — Jonathan Lemire, Star Tribune, "'Speak out:' Biden, Harris decry racism during Atlanta visit," 20 Mar. 2021 As the fastest-growing racial demographic in the U.S. electorate, Asian Americans are gaining political influence across the country. — Compiled Democrat-gazette Staff From Wire Reports, Arkansas Online, "Biden, Harris show solidarity," 20 Mar. 2021 As the fastest-growing racial demographic in the U.S. electorate, Asian Americans are gaining political influence across the country. — Jonathan Lemire, Anchorage Daily News, "Biden and Harris offer solace to Asian Americans and denounce racism in Atlanta visit," 20 Mar. 2021 Recent Examples on the Web: Adjective The city's registry also warns that demographic data should be interpreted with caution due to incomplete reporting. — Anna Sturla, CNN, "AAPI adults have the highest vaccination rate in NYC, but advocates say figure masks wide disparities," 7 May 2021 In December 2019, months before the virus spread throughout the state, Gov. Andrew M. Cuomo vetoed a bill that would require state agencies to collect demographic data on many Asian ethnicities. — New York Times, "How Asians Became the Most Vaccinated Group in New York City," 5 May 2021 Motherly surveyed 11,000 mothers, and Edge Research weighed the data to align with U.S. Census demographic data to provide a full picture of motherhood during the past year. — Rosie Colosi, NBC News, "Why securing equal pay for moms is the 'unfinished business of the women's movement'," 5 May 2021 According to demographic data released by the state, the mobile vaccination sites that the government deployed around the time the Coliseum site opened have been more effective at reaching underserved communities. — Meghan Bobrowsky, San Francisco Chronicle, "Oakland Coliseum mass vaccination site to close May 23," 5 May 2021 Unemployment demographic data published on the Missouri Department of Labor & Industrial Relations website showed 5,627 people in the accommodation and food services industry weren’t working in March. — Joe Mueller, Washington Examiner, "Struggle to find employees worse now than before pandemic," 3 May 2021 The demographic data compiled by Nielsen found 17.8 percent of NPR podcast listeners are Hispanic, 15.5 percent are Black and 6.2 percent are Asian. — Washington Post, "Why your favorite new NPR show might sound a lot like a podcast," 3 May 2021 This information may change, however, as data is updated and government demographic data becomes available. — Letícia Marteleto, The Conversation, "Scarred by Zika and fearing new COVID-19 variants, Brazilian women say no to another pandemic pregnancy," 28 Apr. 2021 The Census Bureau will in August release demographic data to state legislatures and commissions, which run the redistricting process. — Katherine Riley, WSJ, "South and West to Gain Power in House of Representatives, Expected to Favor Republicans," 27 Apr. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'demographic.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.