dem·​o·​graph·​ic | \ ˌde-mə-ˈgra-fik How to pronounce demographic (audio) , ˌdē-mə- \

Definition of demographic

 (Entry 1 of 2)

1 demographics plural : the statistical characteristics of human populations (such as age or income) used especially to identify markets a change in the state's demographics
2 business : a market or segment of the population identified by demographics trying to reach a younger demographic


variants: or less commonly demographical \ ˌde-​mə-​ˈgra-​fi-​kəl How to pronounce demographical (audio) , ˌdē-​mə-​ \

Definition of demographic (Entry 2 of 2)

1 : of or relating to demography or demographics demographic data
2 sociology : relating to the dynamic balance of a population especially with regard to density (see density sense 2c) and capacity for expansion or decline demographic trends a demographic shift

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Other Words from demographic


demographically \ ˌde-​mə-​ˈgra-​fi-​k(ə-​)lē How to pronounce demographically (audio) , ˌdē-​mə-​ \ adverb

Did You Know?

Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".

Examples of demographic in a Sentence

Noun The town's demographics suggest that the restaurant will do well there. The newspaper will be making some changes in order to adapt to the region's shifting demographics. The demographics of the disease are changing, and we are seeing much younger people being affected by it. Adjective The demographic information shows that the population increased but the average income went down.
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Recent Examples on the Web: Noun So, there are two big demographics there that are driving demand, which presents to me a very compelling long-term outlook for the industry. Washington Post, "Insider Q&A: Doug Bauer, CEO of homebuilder TRI Pointe Group," 29 Dec. 2019 White and Asian students are the only race demographics who met this standard in the 2019 report. Li Cohen, CBS News, "California universities using SAT for admissions are violating civil rights, lawsuit claims," 10 Dec. 2019 As franchises have sought to hire young, innovative, offensive play-calling head coaches like McVay, who led the Rams to last season’s Super Bowl, one side effect has been the shifting demographics and responsibilities of NFL defensive coordinators. Adam Kilgore, The Denver Post, "NFL’s search for the next Sean McVay has created new role: head coach of the defense," 25 Sep. 2019 Shifting demographics and a backlash to President Trump’s anti-immigrant rhetoric and policies have given Democrats an opening in diversifying battleground states from Arizona to Pennsylvania., "Hispanic voters are growing in power. Why are Democratic presidential candidates ignoring them? - The Boston Globe," 27 Dec. 2019 The closure was a reminder that all restaurants have a lifespan, and shifting dining demographics are the deciding factor in how long they last. Justin Phillips,, "From Lucca Ravioli to Jardiniere: Here are the biggest Bay Area restaurant closures of 2019," 24 Dec. 2019 Districts like this add to the case that Texas has grown more politically competitive for 2020, due to continually shifting demographics and tight 2018 races. Caitlin Conant, CBS News, "2020 Daily Trail Markers: McKinsey gives Buttigieg go-ahead to disclose clients," 9 Dec. 2019 The suburbs leaned Republican in the past but have become a key battleground amid shifting demographics and Trump’s turbulent presidency. Alan Suderman, The Denver Post, "Democrats seize control of Virginia’s General Assembly for first time in 26 years," 6 Nov. 2019 But in the last decade, some residents have expressed concerns regarding gentrification and shifting demographics, namely the growing number of affluent white home buyers in the area. Garrett Snyder, Los Angeles Times, "Coming soon: Jon & Vinny’s chooses South L.A. for its third location," 17 Oct. 2019 Recent Examples on the Web: Adjective As a result, the Latino faculty and staff argued, UTSA may be considered Hispanic-serving by virtue of its demographic data but not for its services to those students. Elaine Ayala,, "Ayala: UTSA grappling with how to be truly Hispanic-serving," 9 Jan. 2020 As for minority survivors, dioceses rarely collect demographic data. NBC News, "Church offers little outreach to minority victims of priests," 7 Jan. 2020 Another part of Ruffin’s grand plan involves researching each school’s demographic data, with plans to tailor menus to better match students’ cultures — for example, reducing pork dishes at schools with significant populations of Muslim students. Washington Post, "‘You’re chefs! This is a kitchen!’ It’s also a school cafeteria. That doesn’t mean the food has to be bland or frozen.," 2 Jan. 2020 And yet the site’s basic principle — an interactive map, with toxic release sites clearly labeled, extensive health and demographic data ready for overlay, and extensive government data available at the click of a mouse — had a clear appeal. Michael Schulson/undark, Popular Science, "U.S. government ‘retires’ (read removes) detailed pollution map from internet," 24 Dec. 2019 And yet the site’s basic principle—an interactive map, with toxic release sites clearly labeled, extensive health and demographic data ready for overlay, and extensive government data available at the click of a mouse—had a clear appeal. Michael Schulson, Scientific American, "Federal Toxmap Shutters, Raising the Ire of Pollution Researchers," 17 Dec. 2019 An analysis published on November 23rd by Datapraxis, a research firm, combined polling and demographic data to conclude that the Tories were on track for a 48-seat majority. The Economist, "Britain’s Conservatives launch a deliberately dull manifesto," 24 Nov. 2019 The Union-Tribune ran several models using arrest, suicide and demographic data to account for the age, gender, ethnicity and length-of-incarceration specific to San Diego. San Diego Union-Tribune, "County Sheriff’s Department questions national standard when counting jail mortality," 20 Sep. 2019 Scientists have another reason to question Trump’s commitment to better demographic data, Lowenthal says. Jeffrey Mervis, Science | AAAS, "Why the U.S. Census Bureau could have trouble complying with Trump’s order to count citizens," 16 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'demographic.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of demographic


circa 1966, in the meaning defined at sense 1


1882, in the meaning defined at sense 1

History and Etymology for demographic


derivative of demographic entry 2


demography + -ic entry 1

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Time Traveler for demographic

Time Traveler

The first known use of demographic was in 1882

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Statistics for demographic

Last Updated

9 Feb 2020

Cite this Entry

“Demographic.” Dictionary, Merriam-Webster, Accessed 22 Feb. 2020.

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More Definitions for demographic


How to pronounce demographic (audio)

English Language Learners Definition of demographic

 (Entry 1 of 2)

: the qualities (such as age, sex, and income) of a specific group of people
: a group of people that has a particular set of qualities



English Language Learners Definition of demographic (Entry 2 of 2)

: of or relating to the study of changes that occur in large groups of people over a period of time : of or relating to demography


de·​mo·​graph·​ic | \ ˌdē-mə-ˈgraf-ik How to pronounce demographic (audio) , ˌdem-ə- How to pronounce demographic (audio) \

Medical Definition of demographic

1 : of or relating to demography
2 : relating to the dynamic balance of a population especially with regard to density and capacity for expansion or decline

Other Words from demographic

demographically \ -​i-​k(ə-​)lē How to pronounce demographically (audio) \ adverb

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More from Merriam-Webster on demographic

Rhyming Dictionary: Words that rhyme with demographic

Spanish Central: Translation of demographic

Nglish: Translation of demographic for Spanish Speakers

Britannica English: Translation of demographic for Arabic Speakers

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