brand

noun

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\ ˈbrand

Definition of brand

(Entry 1 of 2)

1a : a charred piece of wood

b : firebrand sense 1

c : something (such as lightning) that resembles a firebrand

2 : sword

3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership

(2) : a printed mark made for similar purposes : trademark

b(1) : a mark put on criminals with a hot iron

(2) : a mark of disgrace : stigma the brand of poverty

4a : a class of goods identified by name as the product of a single firm or manufacturer : make

b : a characteristic or distinctive kind a lively brand of theater

c : brand name sense 2

d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons

5 : a tool used to produce a brand

brand

verb

branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize he was branded a coward

3 : to impress indelibly brand the lesson on his mind

Other Words from brand Synonyms More Example Sentences Phrases Containing brand Learn More About brand

Synonyms for brand

Synonyms: Noun

trademark

Synonyms: Verb

Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory. See More

Recent Examples on the Web: Noun Ford recently reintroduced the Bronco brand on two new SUVs that have become major sellers. — Peter Valdes-dapena, CNN, 11 May 2022 The Scout brand will begin production in 2026, with an electric pickup truck and SUV duo. — Caleb Miller, Car and Driver, 11 May 2022 Even better: For each bottle purchased, the brand will plant a tree through the Arbor Day Foundation. — Katie Berohn, Good Housekeeping, 11 May 2022 Faulk recommends His and Her Hair and the brand Lord and Cliff. — Danielle James, Allure, 11 May 2022 Adele showed off her new kicks on Instagram Stories, a pair of white New Balance 550s that are a collaboration between the brand and her boyfriend, Rich Paul, even featuring his name on the sneakers' tongue. — Hilary Weaver, ELLE, 11 May 2022 In 1975, the French luxury brand released a watch whose band was fashioned from the bag’s iconic side straps. — New York Times, 10 May 2022 While the Sackler family, which owned Purdue, attracted intense national attention and became a cynosure of criticism after the company’s introduction of its blockbuster pill OxyContin, the Mallinckrodt brand slipped under the radar. — Washington Post, 10 May 2022 The workwear brand has taken the fashion world by storm in recent years for its cool-yet-functional apparel. — Thomas Hindle, The Hollywood Reporter, 10 May 2022 Recent Examples on the Web: Verb The judges additionally found that the congressional districts designed by Democrats violated an explicit state ban on partisan gerrymandering, undercutting the party’s national campaign to brand itself as the champion of voting rights. — Nicholas Fandos, New York Times, 27 Apr. 2022 That may be at odds with Panera’s efforts to brand itself as a restaurant with healthier choices on the menu. — Michelle Cheng, Quartz, 19 Apr. 2022 How to brand her escorts as being higher-end, more exclusive, better than everybody else, and how that worked. — ELLE, 11 Apr. 2022 With concerts becoming more abundant, consider our list of a dozen events that run the gamut from longtime favorites to brand new works. — oregonlive, 22 Mar. 2022 The largest component would be 430,000 square feet of offices for rent, perhaps to several entertainment firms in search of a Hollywood address or to one large tenant that may want to brand the building with its company name. — Los Angeles Times, 18 Mar. 2022 After all, Davis wants to brand the teams under the same umbrella. — Ann Killion, San Francisco Chronicle, 13 Mar. 2022 But that remote chance is enough to brand Breslow's plan as a bad plan. — Shawn Tully, Fortune, 18 Feb. 2022 The committee’s Republicans, several of whom have their eyes on the presidency, tried to brand her — and Democrats in general — as soft on crime, an emerging theme in GOP midterm election campaigns. — Mark Sherman, chicagotribune.com, 23 Mar. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.