brand

noun

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\ ˈbrand

Definition of brand

(Entry 1 of 2)

1a : a charred piece of wood

b : firebrand sense 1

c : something (such as lightning) that resembles a firebrand

2 : sword

3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership

(2) : a printed mark made for similar purposes : trademark

b(1) : a mark put on criminals with a hot iron

(2) : a mark of disgrace : stigma the brand of poverty

4a : a class of goods identified by name as the product of a single firm or manufacturer : make

b : a characteristic or distinctive kind a lively brand of theater

c : brand name sense 2

d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons

5 : a tool used to produce a brand

brand

verb

branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize he was branded a coward

3 : to impress indelibly brand the lesson on his mind

Other Words from brand Synonyms More Example Sentences Learn More about brand

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Synonyms for brand

Synonyms: Noun

trademark

Synonyms: Verb

Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. The exact words my father spoke on my graduation day are branded in my memory.

Recent Examples on the Web: Noun But because this is Turnbull & Asser, a company that’s made shirts for the likes of Winston Churchill and James Bond, even casual models are constructed with the same fine details as the dress shirts for which the brand is best known. — Kareem Rashed, Robb Report, "Robb Recommends: The Shirt That’ll Help You Learn How to Get Dressed After a Year in Sweats," 29 Apr. 2021 Besides Newport, another popular brand is a menthol version of Marlboro, manufactured by Altria. — BostonGlobe.com, "Biden administration expected to announce plan to ban menthol cigarettes," 28 Apr. 2021 Besides Newport, another popular brand is a menthol version of Marlboro, manufactured by Altria. — Author: Laurie Mcginley, Anchorage Daily News, "Biden administration expected to announce plan to ban menthol cigarettes," 28 Apr. 2021 Initial evidence from the scene suggests no one was in the driving seat, according to law enforcement officials, prompting suspicion that the brand’s vaunted self-driving system might have been behind the accident, a claim Musk denied via Twitter. — Christiaan Hetzner, Fortune, "5 hot-button issues investors should watch for in Tesla’s first quarter data deluge later today," 26 Apr. 2021 Fernet — the mostly popular brand of which is the ubiquitous Fernet-Branca, founded in 1845 — embraces the latter. — Marc Ramirez, Dallas News, "A liqueur ‘with Latin roots’: Chimichurri bartender is making his own unique drink," 19 Apr. 2021 Refinery29 reached out to ASOS, but the brand was not available for comment at this time. — Eliza Huber, refinery29.com, "ASOS’ New Earrings Are Worn By A Model With A Cochlear Implant," 19 Apr. 2021 The brand has been a household name for many years and continues to grow in popularity. — Jackalyn Beck, chicagotribune.com, "What is a Cricut?," 17 Apr. 2021 The brand new Wyze Cam 3 home security camera that people are going nuts over is already on sale for $29.98 instead of $35. — Maren Estrada, BGR, "Amazon shoppers are flipping out over these 10 smart home device deals," 15 Apr. 2021 Recent Examples on the Web: Verb There is now an effort to brand the filibuster as inherently an instrument of hatred and repression. — Rich Lowry, National Review, "Democrats Would Regret Nuking the Filibuster," 19 Mar. 2021 Biden has long been viewed suspiciously by some progressives, despite GOP attempts to brand him as a tool of the far left. — Rick Klein, Averi Harper, ABC News, "Progressives up pressure as Biden sells his bill: The Note," 16 Mar. 2021 The reaction of union leadership appears to brand independent contractors as unacceptable competition for jobs. — Erik Sherman, Forbes, "The PRO Act Is Becoming Labor’s Amateur Hour," 2 Mar. 2021 The league didn’t have to brand him a loser on the way out the door, especially when league bosses know how the game’s been called for decades. — BostonGlobe.com, "NHL responded quickly to Tim Peel/hot microphone episode," 27 Mar. 2021 Republicans have sought to brand Mr. Biden’s staff, most notably Mr. Klain, as an obstacle to bipartisanship. — Ken Thomas, WSJ, "Biden White House Chief Learns From Obama Mistakes to Sell Covid-19 Plan," 5 Mar. 2021 Most serious antiques collectors would brand this a reproduction and have little interest in it because of its age (or lack thereof) and origins. — Helaine Fendelman And Joe Rosson, Star Tribune, "Centerpiece is in Art Nouveau style, but not of that era," 26 Jan. 2021 From gently used to brand new gear and toys, Good Buy Gear offers a huge variety of inventory. — Chron Shopping Contributor, Chron, "Make money on your used baby and kid gear with Good Buy Gear," 17 Mar. 2021 But as a newer platform that has long pushed a social-networking angle, Poshmark has been able to brand itself as decidedly more hip from the start without having to reinvent itself. — Laura Forman, WSJ, "Poshmark Looks Better on Sale," 12 Mar. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.