brand

noun

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\ ˈbrand

Definition of brand

(Entry 1 of 2)

1a : a charred piece of wood

b : firebrand sense 1

c : something (such as lightning) that resembles a firebrand

2 : sword

3a(1) : a mark made by burning with a hot iron to attest manufacture or quality or to designate ownership

(2) : a printed mark made for similar purposes : trademark

b(1) : a mark put on criminals with a hot iron

(2) : a mark of disgrace : stigma the brand of poverty

4a : a class of goods identified by name as the product of a single firm or manufacturer : make

b : a characteristic or distinctive kind a lively brand of theater

c : brand name sense 2

d : a public image, reputation, or identity conceived of as something to be marketed or promoted Future political offices or appointments appear out of the question now, so he is focusing on rebuilding his brand in Hollywood …— Elizabeth McNeil, et al. The comedian Dane Cook apparently believes he is building his brand by pumping out a steady stream of comments on Twitter …— Daniel Lyons

5 : a tool used to produce a brand

brand

verb

branded; branding; brands

Definition of brand (Entry 2 of 2)

transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize he was branded a coward

3 : to impress indelibly brand the lesson on his mind

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Examples of brand in a Sentence

Noun What brand are those jeans you are wearing? The store sells a variety of shoe brands. I don't like his brand of humor. a lively brand of theater Verb They no longer brand their cattle. the exact words my father spoke as he left us are branded in my memory

Recent Examples on the Web: Noun Luckily, drugstore brands like CoverGirl, Maybelline New York, and E.L.F. offer affordable options that do the job just as well as primers that ring up at triple their cost. — Allure, "The Best Face Primers for Flawless Makeup All Day Long," 1 Dec. 2019 The retailer is offering 30% off its entire site plus free shipping on popular brands like Beyond Yoga, LNA, Carbon38, Alo Yoga, APL, and P.E Nation. — Erin Parker, Glamour, "The Best Cyber Monday Deals 2019: Lululemon, Rent the Runway, & More," 30 Nov. 2019 The company is a leading designer and marketer for car products for brands like Armor All and A/C Pro. — Elizabeth Depompei, Indianapolis Star, "Energizer is bringing 440 jobs to Franklin, and getting a hefty tax abatement," 29 Nov. 2019 The new stores will have roughly 1,500 items for sale, with larger brands like Lego and Nerf having their own high-profile displays. — Chris Morris, Fortune, "Toys R Us Returns From the Dead on Saturday," 27 Nov. 2019 While Refrigerated foods, which includes brands like Hormel Bacon 1, Applegate and Natural Choice, saw sales grow 4%, the segment posted a 3% profit decline as retail couldn’t offset the 46% drop in commodity profit and higher operating expenses. — Kristen Leigh Painter, chicagotribune.com, "Turkeys are back for Hormel; comeback offsets pressure from rising pork prices," 26 Nov. 2019 But with the rise of the body-positivity movement and the popularity of inclusive lingerie brands like Rihanna's Savage X Fenty, Victoria's Secret has struggled to stay relevant. — Samantha Lauriello, Health.com, "The 2019 Victoria’s Secret Fashion Show Is Canceled After Facing Backlash for Lack of Body Diversity," 22 Nov. 2019 But the grocer’s offerings, reminiscent of bigger brands like Trader Joe’s, Whole Foods and Sprouts, also set it apart. — Josie Sexton, The Denver Post, "New Denver grocery store Leevers Locavore lets you sip beer and wine while you shop," 22 Nov. 2019 The company also partnered with brands like Levi's and Vineyard Vines for exclusive collections, which boosted sales last quarter. — Nathaniel Meyersohn, CNN, "Target and TJMaxx are killing department stores," 21 Nov. 2019 Recent Examples on the Web: Verb Brightline, which is expected to be re-branded as Virgin Trains USA next year, has been serving the downtowns of Fort Lauderdale, West Palm Beach and Miami since last year. — David Lyons, sun-sentinel.com, "Brightline says it’s on time to open new South Florida stations by next year," 30 Nov. 2019 When that space went through a location and branding change, Bee decided to open her own business. — Sarah Kuta, The Know, "This non-gendered “hair space” in RiNo is creating community through haircuts," 14 Nov. 2019 Advertising-branding solutions is a competitive space. — Sangeeta Tanwar, Quartz India, "Truecaller taps into India’s fintech market to power its next phase of growth," 11 Nov. 2019 Maybe there’s a piece by a gender-fluid comedian who addresses the problematic implications of the branding iron. — James Lileks, National Review, "This Soup for You," 7 Nov. 2019 Among the vetoed funding that would not be restored through the bills is $375 million for road and bridge repairs and $37 million for the Pure Michigan tourism and state branding campaign. — Kathleen Gray, Detroit Free Press, "Senators introduce bills to reverse many of Whitmer's line-item vetoes," 8 Oct. 2019 In an online survey by branding-expert Crestline, 1,258 voters evaluated the logos and slogans for the 2020 presidential candidates. — Chris Sikich, Indianapolis Star, "Voters say Buttigieg's logo works for beer, a fancy restaurant or 'the fighting Petes'," 5 Oct. 2019 The Bees moved into NB Stadium to full the void when the Eastern League’s Rock Cats left for Hartford and re-branded as the Yard Goats in 2016. — Dom Amore, courant.com, "Bees baseball team staying in New Britain, but not likely in the Atlantic League," 4 Oct. 2019 NorthStar was hired for about $80,000 and has been working on Santee’s branding campaign since April. — San Diego Union-Tribune, "Survey: Santee has great parks and trails, but struggles with stigma," 25 Sep. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'brand.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.