as·​sur·​ance | \ ə-ˈshu̇r-ən(t)s How to pronounce assurance (audio) \

Definition of assurance

1 : the state of being assured: such as
a : a being certain in the mind the puritan's assurance of salvation
b : confidence of mind or manner : easy freedom from self-doubt or uncertainty spoke with assurance about his future plans also : excessive self-confidence : brashness, presumption
c : security
2 : something that inspires or tends to inspire confidence gave repeated assurances of goodwill
3 : the act or action of assuring someone or something: such as
a : pledge, guarantee You have my solemn assurance that it is true.
b : the act of conveying real property (see real entry 1 sense 2) also : the instrument (see instrument entry 1 sense 4) by which it is conveyed
c chiefly British : insurance

Keep scrolling for more

Choose the Right Synonym for assurance

confidence, assurance, self-possession, aplomb mean a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment. confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance. the confidence that comes from long experience assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers. handled the cross-examination with complete assurance self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers. answered the insolent question with complete self-possession aplomb implies a manifest self-possession in trying or challenging situations. handled the reporters with great aplomb

Examples of assurance in a Sentence

They lent us the money with the assurance that they would be repaid soon. He has the assurance of continued support from his boss. He spoke with quiet assurance about his future plans. She gave him every assurance that she would be there when he returned.
See More

Recent Examples on the Web

Only one additional American female and two males will have the chance to qualify for the Olympics, yet there’s no assurance any of them will. Chris Weidner, The Know, "Boulder woman is first American to qualify for Olympic climbing — ever," 4 Sep. 2019 Despite his prior assurances, the president is learning that trade wars are hard. The Editors, National Review, "Out of Order," 23 Aug. 2019 No efforts have been made to remove the easement, and Westside received no assurances about possible future development, said Denver city attorney’s office spokesman Ryan Luby. Bruce Finley, The Denver Post, "Denver residents take a stand on Park Hill Golf Course as green space dwindles citywide," 4 Aug. 2019 But the company will need to do more to address the concerns of the Hessian data protection commissioner, who wants more assurances about the security of how the data is processed. Jon Porter, The Verge, "German state bans Office 365 in schools, citing privacy concerns," 15 July 2019 Over the generations, physicists have oscillated between self-assurance and skepticism, periodically giving up on ever finding the deep structure of nature and downgrading physics to the search for scraps of useful knowledge. George Musser, Scientific American, "The Search for Truth in Physics," 25 Aug. 2019 Through some combination of instinct, luck and breezy self-assurance, Tolentino has witnessed key cultural turns. Sophia Nguyen, Dallas News, "Jia Tolentino offers smart takes on the absurdities of modern life," 12 Aug. 2019 Most Target stores will be open from 8 a.m. to 10 p.m., but for an extra layer of assurance, double-check by calling your local store ahead of time or looking at the company’s website. Selena Barrientos, House Beautiful, "Question: Will Target Be Open on Labor Day?," 7 Aug. 2019 And despite assurances, much of this data has been made available to all sorts of government and private organizations as a product—including for use as a warranted or warrantless surveillance tool. Sean Gallagher, Ars Technica, "Barr says the US needs encryption backdoors to prevent “going dark.” Um, what?," 4 Aug. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'assurance.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of assurance

14th century, in the meaning defined at sense 3a

History and Etymology for assurance

see assure

Keep scrolling for more

Learn More about assurance

Statistics for assurance

Last Updated

11 Sep 2019

Look-up Popularity

Time Traveler for assurance

The first known use of assurance was in the 14th century

See more words from the same century

Keep scrolling for more

More Definitions for assurance



English Language Learners Definition of assurance

: the state of being sure or certain about something
: a strong feeling of confidence about yourself or about being right
: a strong and definite statement that something will happen or that something is true


as·​sur·​ance | \ ə-ˈshu̇r-əns How to pronounce assurance (audio) \

Kids Definition of assurance

1 : the act of making sure or confident You have my assurance that it's true.
2 : the state of being sure or confident I lent him money with assurance that I would be repaid.
3 : self-confidence She spoke of her plans with quiet assurance.



Legal Definition of assurance

1a : the act of assuring
2 : the act of conveying real property also : the document by which it is conveyed
3 chiefly British : insurance

Keep scrolling for more

Comments on assurance

What made you want to look up assurance? Please tell us where you read or heard it (including the quote, if possible).


concealment of treason or felony

Get Word of the Day daily email!

Test Your Vocabulary

The Exceptions Quiz III

  • one green toy robot amidst many red toy robots
  • Which of these words does not mean "nonsense"?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

Bee Cubed

Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!