1
as in pretense
a display of emotion or behavior that is insincere or intended to deceive
he allowed himself to dine at fine restaurants all over the world under the guise of research for his book on international cuisine
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2
as in costume
clothing chosen as appropriate for a specific situation
she felt as though she should be wearing some sort of Germanic guise, complete with dirndl, for the fall festival featuring traditional German food and drink
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3
as in mask
clothing put on to hide one's true identity or imitate someone or something else
he sneaked into the castle to rescue Ivanhoe in the guise of a priest coming to give Ivanhoe his last rites
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4
as in appearance
outward and often deceptive indication
hazing rituals may have the guise of harmless fun, but often the reality is serious physical abuse
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Merriam-Webster unabridged
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