patronage

1 the financial support and general guidance for an undertaking a symphony orchestra that had long relied upon the patronage of the city's moneyed old guard Synonyms aegis (also egis), backing, auspice, sponsorshipRelated Words bankrolling, endowment, financing, funding, subsidy; encouragement, fosterage; aid, assistance, help

2 transactions or economic support provided by customers he refuses to give his patronage to any corporation that is not socially conscious Synonyms custom, businessRelated Words marketplace, trade, traffic; free trade; affairs, dealings, horse-trading; merchandising, retailing, wholesaling