as in patronage
the financial support and general guidance for an undertaking
a youth softball league under the sponsorship of local businesses
Synonyms & Similar Words
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Example Sentences
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Recent Examples of sponsorship
The company manages everything from ad sales and sponsorship deals to marketing, and despite all the entropy in the RSN space, Playfly’s role hasn’t diminished in the slightest.
—
Anthony Crupi, Sportico.com, 24 Apr. 2026
In exchange, Feeding Our Future took a cut of the child nutrition money as an administrative fee for the sponsorship arrangements.
—Mia Cathell, The Washington Examiner, 24 Apr. 2026
The letter is the NBA investigator’s first public comment about the league’s probe, which was launched in September 2025 after podcaster Pablo Torre reported that Leonard’s sponsorship to circumvent the salary cap, citing internal documents and his interview with an unnamed Aspiration employee.
—Janis Carr, Oc Register, 23 Apr. 2026
The concept gives loft to the on-the-fly punchlines and cheery, faux-sponsorships for razors and laundry detergent — all of them built off of pre-show audience suggestions.
—John Wenzel, Denver Post, 23 Apr. 2026
The letter states that the Clippers lost out on a $300 million sponsorship agreement with Sanberg in exchange for the team to wear Aspiration jerseys patches.
—Steve Henson, Los Angeles Times, 23 Apr. 2026
In its complaint, the DOJ outlined how Live Nation’s low-margin concert promotion and venue operation businesses compete very effectively on price and drive traffic to their higher-margin ticketing, sponsorship and advertising businesses, which in turn fuels reinvestment in more shows and venues.
—Justin Zacks, CNBC, 23 Apr. 2026
Jacks added that most brands leave the biggest returns on the table by spending 80% of sponsorship budgets on rights acquisition and only 20% on activation.
—Kennedy French, Variety, 23 Apr. 2026
The climb prompted a tightening of park regulations, public outcry and him being dropped from his Patagonia sponsorship.
—Raven Brunner, PEOPLE, 22 Apr. 2026
Anthony Crupi, Sportico.com, 24 Apr. 2026
In exchange, Feeding Our Future took a cut of the child nutrition money as an administrative fee for the sponsorship arrangements.
—Mia Cathell, The Washington Examiner, 24 Apr. 2026
The letter is the NBA investigator’s first public comment about the league’s probe, which was launched in September 2025 after podcaster Pablo Torre reported that Leonard’s sponsorship to circumvent the salary cap, citing internal documents and his interview with an unnamed Aspiration employee.
—Janis Carr, Oc Register, 23 Apr. 2026
The concept gives loft to the on-the-fly punchlines and cheery, faux-sponsorships for razors and laundry detergent — all of them built off of pre-show audience suggestions.
—John Wenzel, Denver Post, 23 Apr. 2026
The letter states that the Clippers lost out on a $300 million sponsorship agreement with Sanberg in exchange for the team to wear Aspiration jerseys patches.
—Steve Henson, Los Angeles Times, 23 Apr. 2026
In its complaint, the DOJ outlined how Live Nation’s low-margin concert promotion and venue operation businesses compete very effectively on price and drive traffic to their higher-margin ticketing, sponsorship and advertising businesses, which in turn fuels reinvestment in more shows and venues.
—Justin Zacks, CNBC, 23 Apr. 2026
Jacks added that most brands leave the biggest returns on the table by spending 80% of sponsorship budgets on rights acquisition and only 20% on activation.
—Kennedy French, Variety, 23 Apr. 2026
The climb prompted a tightening of park regulations, public outcry and him being dropped from his Patagonia sponsorship.
—Raven Brunner, PEOPLE, 22 Apr. 2026
Recent Examples of Synonyms for sponsorship
Noun
-
Transitioning to full patronage support, community engagement should increase and improve project longevity.—
Phillip Molnar,
San Diego Union-Tribune,
24 Apr. 2026
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It’s also written by those with ready access to pen, paper, and, in many cases, patronage.—
Literary Hub,
Literary Hub,
23 Apr. 2026
Noun
-
The Highway Trust Fund — the primary federal account dedicated to funding highways, bridges and transit — is going broke.—
Andrew Stasiowski,
Boston Herald,
24 Apr. 2026
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When the reports surfaced that the Saudis were cutting off LIV’s funding, the league was playing a tournament in Mexico City.—
Zach Helfand,
New Yorker,
23 Apr. 2026
Cite this Entry
“Sponsorship.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/sponsorship. Accessed 28 Apr. 2026.
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