as in patronage
the financial support and general guidance for an undertaking
a youth softball league under the sponsorship of local businesses
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Recent Examples of sponsorship
Without them, some important objects can remain hidden forever; a waste of human effort and money — and much of that sponsorship cash comes from taxpayer funds and the generous gifts of donors who trust the museum to share its collection with its community.
—
Ray Mark Rinaldi, Denver Post, 6 Apr. 2026
As of Sunday morning, the Wireless Festival website still advertised Ye’s booking — and continued to tout Pepsi’s sponsorship.
—Chris Willman, Variety, 5 Apr. 2026
Fisher Flores said that legal intervention helped prompt the federal government to respond to the father’s sponsorship application.
—ABC News, 5 Apr. 2026
There’s a Clearblue sponsorship waiting for you.
—Fortesa Latifi, Rolling Stone, 5 Apr. 2026
Pepsi already has withdrawn its lead sponsorship role of the Wireless Festival at Finsbury Park in north London between July 10-12.
—Pan Pylas, Chicago Tribune, 5 Apr. 2026
Rev share around video and sponsorship is another one.
—Ben Smith, semafor.com, 3 Apr. 2026
Tickets are $195, with limited VIP sponsorships available.
—Amy Drew Thompson, The Orlando Sentinel, 3 Apr. 2026
To fully leverage the power of sport and its impact on global culture, marketers need a unified approach across media, sponsorships, events, content, creators, and talent, and require the data, technology, and expertise to orchestrate it together.
—Jill Goldsmith, Deadline, 2 Apr. 2026
Ray Mark Rinaldi, Denver Post, 6 Apr. 2026
As of Sunday morning, the Wireless Festival website still advertised Ye’s booking — and continued to tout Pepsi’s sponsorship.
—Chris Willman, Variety, 5 Apr. 2026
Fisher Flores said that legal intervention helped prompt the federal government to respond to the father’s sponsorship application.
—ABC News, 5 Apr. 2026
There’s a Clearblue sponsorship waiting for you.
—Fortesa Latifi, Rolling Stone, 5 Apr. 2026
Pepsi already has withdrawn its lead sponsorship role of the Wireless Festival at Finsbury Park in north London between July 10-12.
—Pan Pylas, Chicago Tribune, 5 Apr. 2026
Rev share around video and sponsorship is another one.
—Ben Smith, semafor.com, 3 Apr. 2026
Tickets are $195, with limited VIP sponsorships available.
—Amy Drew Thompson, The Orlando Sentinel, 3 Apr. 2026
To fully leverage the power of sport and its impact on global culture, marketers need a unified approach across media, sponsorships, events, content, creators, and talent, and require the data, technology, and expertise to orchestrate it together.
—Jill Goldsmith, Deadline, 2 Apr. 2026
Recent Examples of Synonyms for sponsorship
Noun
-
Because the feudal courts, chivalric codes, and aristocratic patronage that had sustained it were gone.—
Daniel Birnbaum,
Artforum,
2 Apr. 2026
-
The lower classes and the clergy had always hated the Castilians, and the Portuguese aristocracy and the commercial classes—previously content with the patronage and the economic opportunities that the union with Spain had provided—had become dissatisfied during the preceding 20 years.—
Encyclopedia Britannica,
Encyclopedia Britannica,
2 Apr. 2026
Noun
-
District leaders say the loss of 1,600 students means a significant drop in state funding.—
Marvin Hurst,
CBS News,
3 Apr. 2026
-
The legal opinion could allow charter schools, which are independently run but receive funding from public school districts, to be religious in nature, and allow a state scholarship program to provide funds for students to attend Christian colleges.—
Gray Rohrer,
Sun Sentinel,
2 Apr. 2026
Cite this Entry
“Sponsorship.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/sponsorship. Accessed 8 Apr. 2026.
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