underprice

verb

un·​der·​price ˌən-dər-ˈprīs 

underpriced; underpricing; underprices

transitive verb

1

: to price below what is normal or below the real value

2

: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web

As a result, risks are underpriced, mitigation is underfunded, and communities build in high-hazard areas because the true costs are hidden. —Bill Frist, Forbes.com, 21 Jan. 2026

Venture capital was cheap, platforms were underpriced, and software functioned to your personal advantage, with aforementioned unicorns flush with cash and willing to offer millennials a crazy deal. —Nick Lichtenberg, Fortune, 20 Jan. 2026

As a result, California has insurance rates that underprice risk. —Kristian Fors, Oc Register, 16 Jan. 2026

In the complaint, two Midwestern companies, 8th Avenue Food & Provisions and Winland Foods, alleged that several Italian companies underpriced pasta that was shipped to the United States. —Elisabeth Buchwald, CNN Money, 1 Jan. 2026

Word History

First Known Use

1756, in the meaning defined at sense 1

Rhymes for underprice

• imprecise
• sacrifice
• advice
• allspice
• concise
• device
• entice
• excise
• fordyce
• precise
• suffice
• dice