underprice

verb

un·​der·​price ˌən-dər-ˈprīs How to pronounce underprice (audio)
underpriced; underpricing; underprices

transitive verb

1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web The industry argument is that California’s rate regulation is forcing companies to underprice policies relative to their risk for potential payout. Sam Dean, Los Angeles Times, 15 June 2023 But that feels like a better fight to have than trying to underprice and compete with Sam’s Club. Derek Newton, Forbes, 31 Dec. 2022 The pandemic cemented people’s online buying habits, the rent is too damn high, and Amazon can underprice almost everything. Curbed, 17 May 2022 Some insurers underprice policies to increase market share, and then increase premiums substantially or exit the market when the policies are unprofitable. Bob Carlson, Forbes, 25 Oct. 2021 Such critics, including Bill Gurley, a partner at Benchmark Capital, say investment banks deliberately underprice IPOs to benefit large institutional-investor clients, at the expense of companies going public. Alexander Osipovich, WSJ, 22 Dec. 2020 Wilson said builders are being cautious not to underprice houses, given the rapid increase in costs. Steve Brown, Dallas News, 14 Sep. 2020 Long-term, Beyond Meat plans to have at least one product in one category that can underprice animal protein by 2024. Rachel King, Fortune, 15 May 2020 After all, the rise of third-party resellers came about because artists were underpricing their tickets. Dave Brooks, Billboard, 31 Jan. 2020

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'underprice.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1756, in the meaning defined at sense 1

Time Traveler
The first known use of underprice was in 1756

Dictionary Entries Near underprice

Cite this Entry

“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 22 Jul. 2024.

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