un·​der·​price | \ ˌən-dər-ˈprīs How to pronounce underprice (audio) \
underpriced; underpricing; underprices

Definition of underprice

transitive verb

1 : to price below what is normal or below the real value
2 : to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web Some insurers underprice policies to increase market share, and then increase premiums substantially or exit the market when the policies are unprofitable. Bob Carlson, Forbes, 25 Oct. 2021 Such critics, including Bill Gurley, a partner at Benchmark Capital, say investment banks deliberately underprice IPOs to benefit large institutional-investor clients, at the expense of companies going public. Alexander Osipovich, WSJ, 22 Dec. 2020 Wilson said builders are being cautious not to underprice houses, given the rapid increase in costs. Steve Brown, Dallas News, 14 Sep. 2020 Long-term, Beyond Meat plans to have at least one product in one category that can underprice animal protein by 2024. Rachel King, Fortune, 15 May 2020 After all, the rise of third-party resellers came about because artists were underpricing their tickets. Dave Brooks, Billboard, 31 Jan. 2020 Taylor has earned kudos for keeping price increases modest, allowing the $2.8 billion chain to underprice competitors. Ryan Derousseau, Fortune, 16 Mar. 2020 The company was expanding rapidly into new markets such as Nashville, Chicago, and San Francisco—betting on its ability to gain market share by underpricing its competitors. Lucinda Shen, Fortune, 19 Dec. 2019 Newspapers became almost entirely economically dependent on advertising, partly because most of them calculated that underpricing their subscriptions would pay off in larger circulation that would justify higher advertising rates. Nicholas Lemann, The New York Review of Books, 11 Feb. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'underprice.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of underprice

1756, in the meaning defined at sense 1

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Time Traveler for underprice

Time Traveler

The first known use of underprice was in 1756

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Dictionary Entries Near underprice

under pressure



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Last Updated

15 Nov 2021

Cite this Entry

“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 7 Dec. 2021.

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