underprice
verb
un·der·price
ˌən-dər-ˈprīs 
underpriced; underpricing; underprices
1
: to price below what is normal or below the real value
2
: to undercut (a competitor) in prices
Examples of underprice in a Sentence
Recent Examples on the Web
The industry argument is that California’s rate regulation is forcing companies to underprice policies relative to their risk for potential payout.
—
Sam Dean, Los Angeles Times, 15 June 2023
But that feels like a better fight to have than trying to underprice and compete with Sam’s Club.
—Derek Newton, Forbes, 31 Dec. 2022
The pandemic cemented people’s online buying habits, the rent is too damn high, and Amazon can underprice almost everything.
—Curbed, 17 May 2022
Some insurers underprice policies to increase market share, and then increase premiums substantially or exit the market when the policies are unprofitable.
—Bob Carlson, Forbes, 25 Oct. 2021
See all Example Sentences for underprice 
Sam Dean, Los Angeles Times, 15 June 2023
But that feels like a better fight to have than trying to underprice and compete with Sam’s Club.
—Derek Newton, Forbes, 31 Dec. 2022
The pandemic cemented people’s online buying habits, the rent is too damn high, and Amazon can underprice almost everything.
—Curbed, 17 May 2022
Some insurers underprice policies to increase market share, and then increase premiums substantially or exit the market when the policies are unprofitable.
—Bob Carlson, Forbes, 25 Oct. 2021
See all Example Sentences for underprice
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'underprice.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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Cite this Entry
“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 24 Oct. 2024.
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