underprice

verb
un·​der·​price | \ ˌən-dər-ˈprīs How to pronounce underprice (audio) \
underpriced; underpricing; underprices

Definition of underprice

transitive verb

1 : to price below what is normal or below the real value
2 : to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web Wilson said builders are being cautious not to underprice houses, given the rapid increase in costs. Steve Brown, Dallas News, "More than 60% of new housing communities in D-FW raised prices this summer," 14 Sep. 2020 Long-term, Beyond Meat plans to have at least one product in one category that can underprice animal protein by 2024. Rachel King, Fortune, "Plant-based food sales see greatest gains yet as meat shortage fears grow," 15 May 2020 After all, the rise of third-party resellers came about because artists were underpricing their tickets. Dave Brooks, Billboard, "Buyer Beware: What Resellers Aren't Telling Fans About Pearl Jam Tickets," 31 Jan. 2020 Taylor has earned kudos for keeping price increases modest, allowing the $2.8 billion chain to underprice competitors. Ryan Derousseau, Fortune, "OK Boomerang: Why return CEOs are usually bad news for a company’s stock," 16 Mar. 2020 The company was expanding rapidly into new markets such as Nashville, Chicago, and San Francisco—betting on its ability to gain market share by underpricing its competitors. Lucinda Shen, Fortune, "This SoftBank-Backed Startup Sought to Disrupt the Car Market. Instead, It Became a Poster Child for Disruption Gone Awry," 19 Dec. 2019 Newspapers became almost entirely economically dependent on advertising, partly because most of them calculated that underpricing their subscriptions would pay off in larger circulation that would justify higher advertising rates. Nicholas Lemann, The New York Review of Books, "Can Journalism Be Saved?," 11 Feb. 2020 Boaz Weinstein, founder of credit hedge fund Saba Capital Management LP, said the market had been underpricing uncertainty. Gunjan Banerji, WSJ, "Behind the Market Swoon: The Herdlike Behavior of Computerized Trading," 25 Dec. 2018 In other parts of the Bay Area, Masching says many realtors are now purposely underpricing homes to goose interest and stimulate a bidding war. Karen D'souza, The Mercury News, "Bidding wars plummet as Bay Area housing market cools," 9 Aug. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'underprice.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of underprice

1756, in the meaning defined at sense 1

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Time Traveler for underprice

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The first known use of underprice was in 1756

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Last Updated

27 Sep 2020

Cite this Entry

“Underprice.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/underprice. Accessed 23 Nov. 2020.

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