underprice

verb

un·​der·​price ˌən-dər-ˈprīs 

underpriced; underpricing; underprices

transitive verb

1

: to price below what is normal or below the real value

2

: to undercut (a competitor) in prices

Examples of underprice in a Sentence

Recent Examples on the Web

Markets are underpricing the supply shock stemming from the interruption of oil flows through the Strait of Hormuz. —Skylar Montgomery Koning, Bloomberg, 20 Mar. 2026

Standard Chartered’s Global Head of Research, Eric Robertsen, said in a note that investors had already been underpricing geopolitical risk. —Garrett Downs,greg Iacurci,azhar Sukri,spriha Srivastava,emma Graham,lee Ying Shan,anniek Bao, CNBC, 1 Mar. 2026

Some industry observers have made the point that tickets for top-tier acts are underpriced, by the standard of actual supply and demand, if resellers can get more and that money doesn’t go into the pocket of the artist. —Chris Willman, Variety, 21 Feb. 2026

As a result, risks are underpriced, mitigation is underfunded, and communities build in high-hazard areas because the true costs are hidden. —Bill Frist, Forbes.com, 21 Jan. 2026

Word History

First Known Use

1756, in the meaning defined at sense 1

Rhymes for underprice

• imprecise
• sacrifice
• advice
• allspice
• concise
• device
• entice
• excise
• fordyce
• precise
• suffice
• dice