this is it

idiom

used to say that a very important thing is about to be done, a very important event is about to happen, etc.
This is it, men. Let's take home the championship!
As the car skidded out of control, I thought, "This is it. I'm going to die."

Examples of this is it in a Sentence

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If your company is looking for a way to show that purpose and profit can align—this is it. Afdhel Aziz, Forbes.com, 17 June 2025 If a fortysomething artist could be said to have a late style, this is it. Max Norman, New Yorker, 13 June 2025 And just in time, frankly — if there was ever a time when the country required stability, this is it. Janine Henni, People.com, 23 May 2025 If your goal is fluttery, extension-like lashes in a softer, more wearable burgundy hue, this is it. Jailynn Taylor, Allure, 29 May 2025 See All Example Sentences for this is it

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“This is it.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/this%20is%20it. Accessed 26 Jun. 2025.

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