How to Use this is it in a Sentence
this is it
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If a fortysomething artist could be said to have a late style, this is it.
—Max Norman, New Yorker, 13 June 2025
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But if there was ever a game to take their advice, this is it.
—Dieter Kurtenbach, The Mercury News, 25 Jan. 2024
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If ever there were a time to leave the rest to others, this is it.
—Carolyn Hax, Washington Post, 1 Aug. 2024
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And if there was ever a time to upgrade to first class, this is it.
—Eric Rosen, Travel + Leisure, 6 July 2023
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The good thing about this is it can be done in the morning, before bed, or both.
—Elizabeth Ayoola, Essence, 26 Feb. 2025
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However, when a class is this good, there has to be a worst pick and this is it.
—Thomas G. Moukawsher, MSNBC Newsweek, 27 Apr. 2025
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But if there were ever a time to indulge in a villa, this is it.
—Johanna Read, Forbes, 1 Mar. 2025
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Nobody knew about, and there were moments along the way that were just, this is it.
—Outside Online, 29 Oct. 2025
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View Photos Ford makes just one car these days, and this is it.
—Sam Smith, Car and Driver, 25 July 2023
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Even after three years, people can’t believe that this is it.
—Ivana Kottasová, CNN Money, 13 Apr. 2025
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But there is a dark underbelly to that freedom, and this is it.
—Stuart Miller, Oc Register, 15 Apr. 2026
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If ever there was an example of the double standard, this is it.
—Abigail Van Buren, oregonlive, 26 June 2023
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There is no right reason to do a reality show, but there is one wrong reason, and this is it.
—Brian Moylan, Vulture, 4 Feb. 2025
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Most of us have accepted some type of new routine, along with the confrontation that this is it.
—Los Angeles Times, 9 July 2025
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And if there is an opportunity to do a deal on nuclear, this is it.
—/ Cbs News, CBS News, 18 May 2025
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If your goal is fluttery, extension-like lashes in a softer, more wearable burgundy hue, this is it.
—Jailynn Taylor, Allure, 29 May 2025
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There is literally one big thing Catherine de’ Medici is known for, and this is it!
—Alice Burton, Vulture, 30 Aug. 2024
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There are a couple alternatives in Lorraine and nearby, but this is it.
—Laura Johnston, cleveland, 17 July 2023
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The question in all our minds — whether this is it for Kelce — brings about an entirely different set of questions for the team.
—Sam McDowell 26, Kansas City Star, 26 Dec. 2025
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Driving up 128 If California has a last great road trip, this is it.
—Lauren Mowery, Forbes.com, 8 Sep. 2025
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If this is it for Kevin Durant in Phoenix, his left ankle makes for depressing bookends.
—Doug Haller, New York Times, 18 Apr. 2025
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If ever there was a recording designed to test the ears of Ken Ball and his engineering team’s handiwork, this is it.
—Mark Sparrow, Forbes, 15 Sep. 2024
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And if there were ever an offseason for DeCosta to take a big swing on a veteran acquisition, this is it.
—The Athletic Nfl Staff, New York Times, 9 Jan. 2026
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The Blue Devils didn’t qualify for their conference tournament, so no matter the result, this is it.
—Eden Laase, New York Times, 5 Mar. 2026
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If there's one museum to visit in Madrid, this is it, but come prepared for lines, especially in late afternoon when entry is free for the final two hours of the day.
—Condé Nast, Condé Nast Traveler, 11 Apr. 2026
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All Penn State fans can do is hope that this is it; that Franklin, over time, is remembered as their version of Mark Richt; and that their version of Kirby Smart is next.
—Joe Rexrode, New York Times, 12 Oct. 2025
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If there is one city in the world renowned for winter and worth braving the cold for, this is it, especially during the famous annual Quebec Winter Carnival, a celebratory institution since 1894, returning for 2026 from February 6-15.
—Larry Olmsted, Forbes.com, 28 Jan. 2026
Some of these examples are programmatically compiled from various online sources to illustrate current usage of the word 'this is it.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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