remarket

verb

re·​mar·​ket (ˌ)rē-ˈmär-kət 

remarketed; remarketing

transitive verb

: to market (something) again

hoping to remarket the movie overseas

As of 2015, the company decided to remarket their sweets as vegan-friendly to appeal to a wider audience of sweet lovers.

—Liz Connor

Example Sentences

Recent Examples on the Web

The integration with other channels also allows for more opportunities to remarket engaged customers who have interacted with a CTV ad on other channels, increasing the potential for conversion. —Michael Benedek, Forbes, 28 Mar. 2022

In the early 2000s, Aeroflot started to pivot from its Soviet-era image, aiming to remarket itself as a safe, reliable and premium airline. —Benjamin Katz, WSJ, 10 Mar. 2022

Word History

First Known Use

1858, in the meaning defined above