press kit

noun

: a collection of promotional materials for distribution to the press

Examples of press kit in a Sentence

Recent Examples on the Web Backed up by an engaging press kit and consistent PR tactics that go beyond standard press releases, startups can see results in their public relations and their sales. Jessica Wong, Forbes, 28 Feb. 2024 Each startup is different, but as a general rule, press kits consist of a press release announcing the launch of your company or its first product backed up by high-quality visuals. Jessica Wong, Forbes, 28 Feb. 2024 This story was updated after publication, changing the maximum range from 390 to 410 miles, as Rivian sent conflicting information in their press kits. Eric Bangeman, Ars Technica, 30 Aug. 2023 Journalists were invited to the announcement with a press kit containing a squeegee and washcloth. Alexei Oreskovic, Fortune, 10 Nov. 2023 Gavin — who also plays piano, harmonica, and goalie for the school hockey team — also built his own website and press kit. Lauren Daley, BostonGlobe.com, 15 May 2023 Make sure your press kit is easy to access, download and share. Kenny Tripura, Forbes, 9 Mar. 2023 Create a strong press kit. Kenny Tripura, Forbes, 9 Mar. 2023 The complete separation of races removes any possibility an outsider story like happened in New York last fall, where Girma Bekele Gebre, wearing bib #443 and not listed in any press kit, emerged from the masses and hung with the elite pack for the full 26.2, finishing third. Jonathan Beverly, Outside Online, 6 Feb. 2020

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'press kit.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1968, in the meaning defined above

Time Traveler
The first known use of press kit was in 1968

Dictionary Entries Near press kit

Cite this Entry

“Press kit.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/press%20kit. Accessed 19 Jun. 2024.

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