persuasion

noun

per·​sua·​sion pər-ˈswā-zhən 

1

a

: the act or process or an instance of persuading

b

: a persuading argument

c

: the ability to persuade : persuasiveness

2

: the condition of being persuaded

3

a

: an opinion held with complete assurance

b

: a system of religious beliefs

also : a group adhering to a particular system of beliefs

4

: kind, sort

Synonyms of persuasion

• convincing
• conversion
• persuading

Choose the Right Synonym for persuasion

opinion, view, belief, conviction, persuasion, sentiment mean a judgment one holds as true.

opinion implies a conclusion thought out yet open to dispute.

each expert seemed to have a different opinion

view suggests a subjective opinion.

very assertive in stating his views

belief implies often deliberate acceptance and intellectual assent.

a firm belief in her party's platform

conviction applies to a firmly and seriously held belief.

the conviction that animal life is as sacred as human

persuasion suggests a belief grounded on assurance (as by evidence) of its truth.

was of the persuasion that everything changes

sentiment suggests a settled opinion reflective of one's feelings.

her feminist sentiments are well-known

Examples of persuasion in a Sentence

It would take a lot of persuasion to get him to agree to such an offer.

Most kids don't need much persuasion to use computers.

people of all different persuasions

Recent Examples on the Web

In the 1980s, the late political strategist Clint Reilly was among the first political consultants to use voter roll data to segment and target pivotal voters for turnout and persuasion. — Iris Kwok, Los Angeles Times, 11 Aug. 2026

Leverage your powers of persuasion to make a convincing point as Mercury enters Leo. — Usa Today, USA Today, 9 Aug. 2026

Plan creative variations for persuasion targets, turnout audiences and different demographic groups so targeting is paired with relevant messaging. — Kris Qiu, Forbes.com, 31 July 2026

VisionSpring relied on persuasion and pilot schemes and built a hyper-efficient 15-minute screening protocol to keep production lines moving. — Jasmin Malik Chua, Footwear News, 31 July 2026

Word History

Etymology

Middle English persuasioun, from Middle French or Latin; Middle French persuasion, from Latin persuasion-, persuasio, from persuadēre

First Known Use

14th century, in the meaning defined at sense 1a

Phrases Containing persuasion

• power(s) of persuasion

Rhymes for persuasion

• abrasion
• caucasian
• equation
• eurasian
• evasion
• invasion
• occasion
• asian
• suasion
• athanasian

Kids Definition

persuasion

noun

per·​sua·​sion pər-ˈswā-zhən 

1

: the act of persuading

2

: the power or ability to persuade

3

: the state of being persuaded

4

a

: a way of believing

especially : a system of religious beliefs

b

: a group having the same religious beliefs

Medical Definition

persuasion

noun

per·​sua·​sion pər-ˈswā-zhən 

: a method of treating neuroses consisting essentially in rational conversation and reeducation