mass-market
adjective
mass-mar·ket
ˈmas-ˈmär-kət 
1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores
a mass-market paperback
also
: of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience
Examples of mass-market in a Sentence
the kind of mass-market candy bars that connoisseurs of chocolate love to disdain
Recent Examples on the Web
To work in a compact, low-cost mower, sensors must be smaller, cheaper, and more reliable, with mass-market readiness baked in.
—
Srishti Gupta, Interesting Engineering, 23 Dec. 2025
That shift has posed challenges for mass-market brands that rely on volume sales, even as luxury and limited-edition whiskies continue to perform relatively well.
—Dave Quinn, PEOPLE, 23 Dec. 2025
But some price relief could come to the grocery store, among mass-market coffee producers whose customers are more sensitive to price movements.
—Allison Morrow, CNN Money, 13 Nov. 2025
In Southeast Asia, Disney has shifted strategy from a mass-market approach under the former Disney+ Hotstar brand, which is now rebranded Disney+, to focusing on higher average revenue per user and specific audience segments.
—Naman Ramachandran, Variety, 13 Nov. 2025
See All Example Sentences for mass-market
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Srishti Gupta, Interesting Engineering, 23 Dec. 2025
That shift has posed challenges for mass-market brands that rely on volume sales, even as luxury and limited-edition whiskies continue to perform relatively well.
—Dave Quinn, PEOPLE, 23 Dec. 2025
But some price relief could come to the grocery store, among mass-market coffee producers whose customers are more sensitive to price movements.
—Allison Morrow, CNN Money, 13 Nov. 2025
In Southeast Asia, Disney has shifted strategy from a mass-market approach under the former Disney+ Hotstar brand, which is now rebranded Disney+, to focusing on higher average revenue per user and specific audience segments.
—Naman Ramachandran, Variety, 13 Nov. 2025
See All Example Sentences for mass-market
Cite this Entry
“Mass-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass-market. Accessed 28 Dec. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share