mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Children’s books and mass-market paperbacks will be 25 cents or five for $1; adult hardcover and trade paperback books, comics and DVDs are 50 cents and CDs and LPs are 25 cents. —Linda McIntosh, San Diego Union-Tribune, 5 Mar. 2026

Aria’s total battery capacity is 13 kilowatt-hours, which is far below the 50- to 80-kWh packs common in mass-market electric sedans and SUVs. —IEEE Spectrum, 4 Mar. 2026

On Tuesday, the mass-market retailer turned in another quarter of declining comparable sales. —CBS News, 4 Mar. 2026

Musk has projected Optimus pricing between $20,000 and $30,000, aiming for mass-market accessibility and broader deployment. —Chris Young, Interesting Engineering, 2 Mar. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market