mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

In Europe there are the mass-market brands Citroen, Opel, Vauxhall and Lancia. — Neil Winton, Forbes.com, 21 Aug. 2026

An interior cabin on a mass-market ship will be cramped and dark with no natural light. — Erica Silverstein, Travel + Leisure, 20 Aug. 2026

By making future resale demand visible and clearer, the company said the platform aims to reduce the financial hesitation that often comes with choosing independent designers—especially when an item costs more than mass-market alternatives. — Arthur Zaczkiewicz, Footwear News, 12 Aug. 2026

Available in 75 of the Japanese mass-market retailer’s roughly 2,500 stores worldwide, the services are promoted as a national extension of the product life cycle. — Anne D’innocenzio, Los Angeles Times, 10 Aug. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market