mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Capital One is focused on mass-market commercial banking; Brex excelled at serving high-growth startups and tech companies. —Ron Shevlin, Forbes.com, 23 Jan. 2026

Despite that Globes recognition, however, Hudson’s most popular work has been her projects with mass-market appeal. —Sam Reed, Glamour, 22 Jan. 2026

At that scale, a simple safety check turns from a niche idea into a mass-market tool. —Kurt Knutsson, FOXNews.com, 21 Jan. 2026

Five years later, demand for the brand hasn’t tempered, and even more mass-market players like Naturewell and Sttes are trying to emulate the brand, launching dupes of its hero body creams and fragrance mists at retailers like Target and TikTok Shop. —Noor Lobad, Footwear News, 13 Jan. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market