mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The project transformed Alessi from a mass-market housewares company into a maker of serious luxury goods. — Robb Report, 9 Oct. 2026

In fashion and media circles, a tie-up with a mass-market discounter looked like a step down for a woman whose brand was built on East Hampton taste. — Fernanda Tronco, Fortune, 8 Oct. 2026

On view are copies of a mass-market 1977 book featuring the Renaissance master’s anatomical drawings; Basquiat owned a copy, a fount of inspiration for him. — Daniel Cassady, ARTnews.com, 7 Oct. 2026

New oil-in-serum launches from mass-market drugstore brands over the next two quarters. — Hanna Wickes, Miami Herald, 7 Oct. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market