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mass–market

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adjective mass–mar·ket \ˈmas-ˈmär-kət\

Definition of mass–market

1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores a mass–market paperback; also : of, relating to, or publishing mass-market materials
2 : appealing or sold to a general audience

First Known Use of mass–market

1952

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