mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

For decades, Herald Square was one of the city’s busiest shopping districts, known for the dense crowds making their way to the Macy’s flagship and other mid-tier, mass-market retailers in the area. —Kim Velsey, Curbed, 29 Jan. 2026

In Europe, its mass-market brands - Citroen, Peugeot, Fiat, Lancia, Vauxhall, and Opel - compete against each other. —Neil Winton, Forbes.com, 29 Jan. 2026

The truth is that consumers no longer look to television and mass-market media for guidance on what to buy at the supermarket. —Oisín Hanrahan, Fortune, 28 Jan. 2026

Amazon debuted its Fresh grocery chain in 2020, with an eye toward mass-market shoppers. —Annie Palmer, CNBC, 27 Jan. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market