mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

These projects take decades to go from conception to operational; investors want to mine minerals that are cheap enough to be widely available (and therefore used in mass-market products), but expensive enough to make the new venture profitable. —Alexander C. Kaufman, The Atlantic, 11 Aug. 2025

Forget mass-market brands—O’Fadoli champions small-batch legends like Maison Ferroni and Distillerie Jean Boyer. —Lewis Nunn, Forbes.com, 11 Aug. 2025

What Lies Ahead Rather than chasing mass-market expansion, Herbmoda remains focused on strengthening its scientific foundation with its team prioritizing ongoing clinical trials, strategic post-procedure collaborations, and interdisciplinary education. —Sixteen Ramos, USA Today, 11 Aug. 2025

Green’s plan also includes phasing out the Hawaii Tourism Authority, replacing it with a nonprofit Destination Stewardship Organization aimed at prioritizing local values, sustainability, and community engagement over mass-market promotion. —India Brown, Robb Report, 7 Aug. 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market