mass-market

adjective
mass-mar·​ket | \ ˈmas-ˈmär-kət How to pronounce mass-market (audio) \

Definition of mass-market

1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores a mass-market paperback also : of, relating to, or publishing mass-market materials
2 : appealing or sold to a general audience

First Known Use of mass-market

1952, in the meaning defined at sense 1

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The first known use of mass-market was in 1952

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Cite this Entry

“Mass-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass-market. Accessed 19 Sep. 2020.

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