mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The company plans to launch a mass-market version after the Expo. —Atharva Gosavi, Interesting Engineering, 14 Oct. 2025

That appears to be the ticket to mass-market adoption, according to perennial Apple watcher Mark Gurman. —Andrew Nusca, Fortune, 13 Oct. 2025

Unlike other mass-market body sprays marketed to teenage boys, this one isn’t abrasive or musk-heavy; it can be misted on enthusiastically in a locker room or before school without overpowering. —Jake Henry Smith, Glamour, 8 Oct. 2025

Plus, even before the cocoa crisis, plenty of mass-market chocolate candies contained add-ins. —Yasmin Tayag, The Atlantic, 7 Oct. 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market