mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

But mass-market retailers also do this because their high-volume, low-margin business models make processing ecommerce returns and storing past-season inventory more expensive than shredding the surplus. — Jasmin Malik Chua, Footwear News, 23 July 2026

While some on the Street have viewed this medication as targeted for patients who quickly need to lose weight, a growing number of voices believe the opportunity could have more mass-market appeal than previously thought. — Jeff Marks, CNBC, 23 July 2026

But for most of their history, the movies have been a mass-market enterprise. — Xochitl Gonzalez, The Atlantic, 17 July 2026

Their most innovative hardware feature was the internal antenna—the first mass-market phone without even a stub or retractable aerial. — IEEE Spectrum, 13 July 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market