mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət How to pronounce mass-market (audio)
1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores
a mass-market paperback
also : of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
As the price gap between luxury and mass-market fashion continues to widen, many aspirational consumers are reevaluating the value proposition of high-end goods. Garth Friesen, Forbes.com, 24 June 2025 The study analyzed product mix and outlined a roadmap for brands across luxury, premium, and mass-market segments to reduce emissions in line with the Paris Agreement’s 1.5-degree Celsius target. Rhonda Richford, Footwear News, 23 June 2025 The repertory audience is somewhat self-selecting, departing from the mass-market path of new releases. Richard Brody, New Yorker, 10 June 2025 The low cost, mass-market project is seen as an inevitable move if Tesla is to expand. Neil Winton, Forbes.com, 5 June 2025 See All Example Sentences for mass-market

Word History

First Known Use

1952, in the meaning defined at sense 1

Time Traveler
The first known use of mass-market was in 1952

Browse Nearby Words

Cite this Entry

“Mass-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass-market. Accessed 2 Jul. 2025.

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!