Definition of mass–market
1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores <a mass–market paperback>; also : of, relating to, or publishing mass-market materials
2 : appealing or sold to a general audience
First Known Use of mass–market
Learn More about mass–market
Seen and Heard
What made you want to look up mass–market? Please tell us where you read or heard it (including the quote, if possible).