mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

By making future resale demand visible and clearer, the company said the platform aims to reduce the financial hesitation that often comes with choosing independent designers—especially when an item costs more than mass-market alternatives. — Arthur Zaczkiewicz, Footwear News, 12 Aug. 2026

Available in 75 of the Japanese mass-market retailer’s roughly 2,500 stores worldwide, the services are promoted as a national extension of the product life cycle. — Anne D’innocenzio, Los Angeles Times, 10 Aug. 2026

In criticism, everything counts, including the obvious, and Nolan’s film positively invites the comparison, dressing itself—in spite of its deference to current mass-market sensibilities—in the dignity of a classic. — Richard Brody, New Yorker, 5 Aug. 2026

In the 1990s and early 2000s, the Algarve ranked among Europe’s premier golf destinations before years of underinvestment and the rise of mass-market package tourism gradually repositioned it as a more affordable golf getaway. — Mike Dojc, Forbes.com, 4 Aug. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market