mass–market

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adjective mass–mar·ket \ˈmas-ˈmär-kət\

Definition of mass–market

  1. 1 :  sold through such retail outlets as supermarkets and drugstores as well as through bookstores a mass–market paperback; also :  of, relating to, or publishing mass-market materials

  2. 2 :  appealing or sold to a general audience

First Known Use of mass–market

1952

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