mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

That corner of 28th and Broadway was—and, to a degree, still is—lined with fairly sketch wholesale shops selling mass-market perfume and whatever else. —Christopher Cameron, Robb Report, 9 Apr. 2025

As informed buyers prioritise quality and transparency, both specialty and mass-market brands should adopt responsible sourcing and packaging, raising standards across the board. —Christopher Marquis, Forbes.com, 8 Apr. 2025

But rather than launching another mass-market model, Tesla went with the pricey Cybertruck and killed its plans to make a $25,000 electric car. —Emily Forlini, PC Magazine, 3 Apr. 2025

And back in 2010, GM launched another remarkable EV (a plug-in hybrid) the Chevy Volt – at about the same time Tesla launched its first mass-market EV, the Model S. —Brooke Crothers, Forbes, 23 Mar. 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market