mass-market

adjective
mass-mar·ket | \ˈmas-ˈmär-kət \

Definition of mass-market 

1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores a mass-market paperback also : of, relating to, or publishing mass-market materials

2 : appealing or sold to a general audience

First Known Use of mass-market

1952, in the meaning defined at sense 1

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The first known use of mass-market was in 1952

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