mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The repertory audience is somewhat self-selecting, departing from the mass-market path of new releases. —Richard Brody, New Yorker, 10 June 2025

The low cost, mass-market project is seen as an inevitable move if Tesla is to expand. —Neil Winton, Forbes.com, 5 June 2025

Whiskey, which has experienced a resurgence over the past 15 years, has never regained its mass-market dominance. —Time, 4 June 2025

My trial run reminded me that a good fit and authentic styling are key to trying unfamiliar looks, regardless of whether the clothing comes from a hip designer or a mass-market retailer. —Hannah Jackson, Vogue, 29 May 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market