mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

In contrast, Tesla's mass-market vehicles – such as the Model 3 and Model Y – come with all the FSD hardware pre-installed, starting at under $50,000. —Trefis Team, Forbes.com, 7 July 2025

Jurassic Park is mass-market popcorn entertainment. —Tim Grierson, Vulture, 3 July 2025

Chinese electric car company Xpeng displays its mass-market Mona M03 coupe inside a headquarters' showroom in Guangzhou, China, on Aug. 26, 2024. —Evelyn Cheng, CNBC, 2 July 2025

Yet investors remain largely bullish on the company and its efforts to pivot away from mass-market EVs and toward self-driving taxis and robotics, pushing its market valuation back toward $1 trillion. —Steve Kopack, NBC news, 1 July 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market