mass-market

adjective mass-mar·ket \ ˈmas-ˈmär-kət \

Definition of mass-market

1 : sold through such retail outlets as supermarkets and drugstores as well as through bookstores
  • a mass-market paperback
; also : of, relating to, or publishing mass-market materials
2 : appealing or sold to a general audience

First Known Use of mass-market

1952

in the meaning defined at sense 1

See Words from the same year
NEW! Time Traveler

mass-market Synonyms



Seen and Heard

What made you want to look up mass-market? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!