mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

As the price gap between luxury and mass-market fashion continues to widen, many aspirational consumers are reevaluating the value proposition of high-end goods. —Garth Friesen, Forbes.com, 24 June 2025

The study analyzed product mix and outlined a roadmap for brands across luxury, premium, and mass-market segments to reduce emissions in line with the Paris Agreement’s 1.5-degree Celsius target. —Rhonda Richford, Footwear News, 23 June 2025

The repertory audience is somewhat self-selecting, departing from the mass-market path of new releases. —Richard Brody, New Yorker, 10 June 2025

The low cost, mass-market project is seen as an inevitable move if Tesla is to expand. —Neil Winton, Forbes.com, 5 June 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market