mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Travis aims to provide a platform for deep personal and professional transformation, rejecting mass-market scaling for a more delicate, impactful approach. — Afdhel Aziz, Forbes.com, 18 June 2026

What These Treatments Actually Cost At the mass-market end, Restore Hyper Wellness describes itself as the largest direct-to-consumer wellness provider in the country, with more than 200 studios nationwide as of May 2026. — Allison Palmer, Sacbee.com, 16 June 2026

Major automakers may be trialing solid-state prototypes promising ranges over 700 miles and five-minute charging but mass-market adoption is probably still a couple of years away. — New Atlas, 15 June 2026

Greene worries that rising prices and the disappearance of mass-market paperbacks could create a future where fewer readers take chances on unfamiliar authors. — Josh Rivera, USA Today, 14 June 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market