mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət How to pronounce mass-market (audio)
1
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores
a mass-market paperback
also : of, relating to, or publishing mass-market materials
2
: appealing or sold to a general audience

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
But some price relief could come to the grocery store, among mass-market coffee producers whose customers are more sensitive to price movements. Allison Morrow, CNN Money, 13 Nov. 2025 In Southeast Asia, Disney has shifted strategy from a mass-market approach under the former Disney+ Hotstar brand, which is now rebranded Disney+, to focusing on higher average revenue per user and specific audience segments. Naman Ramachandran, Variety, 13 Nov. 2025 As a result, it was considered a mass-market phenomenon, sure — but not a classic. Jordan Runtagh, PEOPLE, 12 Nov. 2025 Children’s books and mass-market paperbacks will be 25 cents or five for $1; adult hardcover, trade paperbacks, comics and DVDs, 50 cents; and CDs and LPs, 25 cents. Linda McIntosh, San Diego Union-Tribune, 7 Nov. 2025 See All Example Sentences for mass-market

Word History

First Known Use

1952, in the meaning defined at sense 1

Time Traveler
The first known use of mass-market was in 1952

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Cite this Entry

“Mass-market.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass-market. Accessed 25 Nov. 2025.

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