mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Rivian’s make or break moment has arrived as the mass-market entry, the R2, launches. —Joel Feder, The Drive, 12 Mar. 2026

Personal roots of acoustic science Bell’s idea to invent the telephone was not driven by a desire for a mass-market gadget, but a lifelong obsession with sound and speech. —Munis Raza, Interesting Engineering, 10 Mar. 2026

Still, to reach such a mass-market price, Apple did a substantial amount of cost cutting. —Bloomberg, Mercury News, 10 Mar. 2026

Children’s books and mass-market paperbacks will be 25 cents or five for $1; adult hardcover and trade paperback books, comics and DVDs are 50 cents and CDs and LPs are 25 cents. —Linda McIntosh, San Diego Union-Tribune, 5 Mar. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market