mass-mar·​ket ˈmas-ˈmär-kət How to pronounce mass-market (audio)
: sold through such retail outlets as supermarkets and drugstores as well as through bookstores
a mass-market paperback
also : of, relating to, or publishing mass-market materials
: appealing or sold to a general audience

Examples of mass-market in a Sentence

Recent Examples on the Web While traditional carmakers have been advancing battery technology for mass-market vehicles, high-performance cars have different needs, like coping with higher temperatures. Daniele Lepido, Fortune Europe, 9 Apr. 2024 Investors have been relying on the project to drive its growth into a mass-market automaker, according to Reuters. Anthony Robledo, USA TODAY, 6 Apr. 2024 The company’s product lineup is older, and Tesla will only release a new mass-market model sometime in 2025. Lionel Lim, Fortune Asia, 3 Apr. 2024 Lamborghini did go on to create his first mass-market vehicle, the 350 GT, in 1964. Sean Evans, Robb Report, 2 Apr. 2024 Tesla pioneered mass-market electric cars, but its lineup is aging. Neal E. Boudette, New York Times, 2 Apr. 2024 Older readers will remember when mass-market paperbacks had ads in their middles. Dwight Garner, New York Times, 25 Mar. 2024 Employee turnover fell and factory productivity soared, in part because Ford could now run three shifts instead of two, which enabled him to fill more orders for his popular mass-market Model T. Michael Hiltzik, Los Angeles Times, 21 Mar. 2024 Carmakers appear to be running out of early EV adopters and are now turning their sights toward mass-market internal combustion engine drivers, who have been more reluctant to make the shift to EVs. Byryan Hogg, Fortune Europe, 21 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'mass-market.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1952, in the meaning defined at sense 1

Time Traveler
The first known use of mass-market was in 1952

Dictionary Entries Near mass-market

Cite this Entry

“Mass-market.” Dictionary, Merriam-Webster, Accessed 15 Apr. 2024.

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