mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms

• commercial
• corporate
• marketable
• salable
• saleable

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

Another benefit is that a mix of vintage pieces, textures, and splurge items elevates the affordable, mass-market items in your home. —Kristina McGuirk, Better Homes & Gardens, 14 May 2025

Dina was born after society collapsed, presumably taking the mass-market beauty industry along with it. —Leah Prinzivalli, Allure, 11 May 2025

And everything is geared toward one goal: mass-market competitiveness. —Marianne Lehnis, Forbes.com, 29 Apr. 2025

For instance, Lea Wait’s mass-market crime novel Shadows at the Spring Show, published in 2005, goes so far as to make anger over the transracial adoption the motive for a string of grisly murders in a small town. —H.m.a. Leow, JSTOR Daily, 23 Apr. 2025

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market