mass-market

adjective

mass-mar·​ket ˈmas-ˈmär-kət 

1

: sold through such retail outlets as supermarkets and drugstores as well as through bookstores

a mass-market paperback

also : of, relating to, or publishing mass-market materials

2

: appealing or sold to a general audience

Synonyms of mass-market

• corporate
• commercial

Examples of mass-market in a Sentence

the kind of mass-market candy bars that connoisseurs of chocolate love to disdain

Recent Examples on the Web

The high-collar silhouette, a stand-up neckline that extends several inches above the shoulders with no lapel break, is showing up on runways, in mass-market store windows and across editorial coverage heading into the colder months. — Lauren Schuster, Miami Herald, 2 Oct. 2026

The first salvo in that plan is about to arrive in the form of the mass-market Rogue Hybrid that’ll attempt to battle the juggernaut that is the Toyota RAV4. — Joel Feder, The Drive, 23 Sep. 2026

Together, the four brands mark the first time refillable deodorant has had simultaneous entries at both mass-market and boutique price points. — Lauren Jarvis-Gibson, Fort Worth Star-Telegram, 21 Sep. 2026

Ceramide and squalane appearing as headline ingredients in mass-market drugstore moisturizer launches through 2025. — Hanna Wickes, Sacbee.com, 17 Sep. 2026

Word History

First Known Use

1952, in the meaning defined at sense 1

Rhymes for mass-market

• nonmarket
• premarket
• upmarket
• aftermarket
• patriarchate
• supermarket
• market