lucrative was our Word of the Day on 03/11/2015. Hear the podcast!
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Examples of lucrative in a Sentence
- Their success has given Gladwell an active, and extremely lucrative, second career as a public speaker. Much in demand, he is paid in the neighborhood of $40,000 per lecture. —Rachel Donadio, New York Times Book Review, 5 Feb. 2006
- Clubs take care of their star and other best players first, paying them lucrative salaries. By the time they get to the bottom half of the roster, they would not have enough money left to pay veterans worthwhile salaries … —Murray Chass, New York Times, 16 Aug. 1994
- Since the health care industry is lucrative and largely insulated from the usual disciplines of the marketplace, it has been able to absorb an ever-growing fraction of the gross domestic product. —Marcia Angell, New England Journal of Medicine, 17 June 1993
- The learned profession of the law was certainly not behind any other learned profession in its Bacchanalian propensities; neither was Mr. Stryver, already fast shouldering his way to a large and lucrative practice, behind his compeers in this particular, any more than in the drier parts of the legal race. —Charles Dickens, A Tale of Two Cities, 1859
The business has proved to be highly lucrative.
the hired gun's mission was to turn the failing store into a lucrative operation
Recent Examples of lucrative from the Web
Air France-KLM, Deutsche Lufthansa AG and British Airways parent IAG SA established the discount brands to compete for traffic on less lucrative routes that don’t feed passengers onto long-haul flights.
James is also a commercial powerhouse holding lucrative sponsorship deals with Nike, Kia and other top-ranking international consumer product companies.
The German carrier, which has lost almost about €2 billion in the past four years, has been trying to cut unprofitable operations and rapidly grow its more lucrative trans-Atlantic routes to the U.S. but ran out of time.
One of the of three men who was later charged with being an unregistered agent of a foreign power had met Mr. Page at an energy symposium, and was recorded describing him as having dreams of lucrative deals.
Banks have also taken aim at lucrative co-branding deals carrying exclusive rewards for customers.
His lucrative and deep pro-Russian connections, especially in Ukraine, have come under scrutiny and been widely reported in recent months.
Soave, a candidate for Congress, accepted a job in August with a charity founded by a man who had a lucrative state contract during his time as secretary.
Policymakers created new regulations and paper trails to thwart unscrupulous employees who would otherwise throw lucrative state business to companies for kickbacks, as one Public Health chief of staff did a few years before Kenan was born.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lucrative.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Origin and Etymology of lucrative
First Known Use: 15th centurySee Words from the same year
LUCRATIVE Defined for English Language Learners
Seen and Heard
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