as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative In 2020, Universal closed a five-year exclusive deal with Lego for the development, production and theatrical distribution of films, a move that’s been highly lucrative with films made so far grossing more than $1 billion worldwide. Matt Grobar, Deadline, 4 Aug. 2025 Bellinger has played himself into a potentially lucrative contract in free agency. Aaliyan Mohammed, MSNBC Newsweek, 4 Aug. 2025 Development on a new Bond installment has been a high priority since Amazon acquired MGM and its lucrative film library in 2021. Angelique Jackson, Variety, 31 July 2025 Not insignificant is the fact that Nike is planning on expanding this highly successful and lucrative line in late summer and fall, with the Vomero Plus and Vomero Premium that will feature unforeseen levels of cushioning sure to please all runners. Stacia Datskovska, Footwear News, 29 July 2025 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Developing dual-use defense capabilities is also important to encourage investment and create profitable business opportunities.
    Sabbir Rangwala, Forbes.com, 7 Aug. 2025
  • And of course, recycling is a big and profitable part of our business as well.
    Fortune Editors, Fortune, 6 Aug. 2025

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 20 Aug. 2025.

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