as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative But though his tricks have turned him into a household name, Blaine said in a recent Hollywood Reporter profile that his career hasn’t been as lucrative as some might imagine. Nicolas Vega, CNBC, 22 Apr. 2025 Yet the event remains extremely lucrative for the two-time major champion, perhaps more so now than ever. Josh Hammer, MSNBC Newsweek, 21 Apr. 2025 Ars Video For actors, selling their AI likeness seems quick and painless—and perhaps increasingly more lucrative. ArsTechnica, 18 Apr. 2025 Kinkade’s eponymous mall stores and QVC appearances were among his many lucrative outlets. Gary Goldstein, Los Angeles Times, 18 Apr. 2025 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
Adjective
  • Well, unfortunately, division is very profitable in America.
    ABC News, ABC News, 20 Apr. 2025
  • During the pandemic, Roman started his most dominate run: A game-changing era as champion that lasted 1,316 days and anchored WWE to their most profitable time ever.
    Shaheem Reid, Variety, 19 Apr. 2025

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 2 May. 2025.

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