as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
The American billionaire’s audacious and unsolicited offer for Wembley Stadium was £600million ($813m at current exchange rates) up front and £300m in future revenues from the venue’s lucrative prawn-sandwich-brigade business.
—
Matt Slater, New York Times, 7 June 2025
Musk's businesses have many lucrative federal contracts.
—CBS News, 7 June 2025
Putin had touted Turkey as a way back into the lucrative market for Gazprom but the gas giant's decision to shelve such plans deals a blow to Russia's quest to sell its vital revenue generator.
—Brendan Cole, MSNBC Newsweek, 6 June 2025
Teens, once Hollywood’s lucrative market, no longer flock to theaters.
—Hillary Kelly, The Atlantic, 6 June 2025
See All Example Sentences for lucrative
Matt Slater, New York Times, 7 June 2025
Musk's businesses have many lucrative federal contracts.
—CBS News, 7 June 2025
Putin had touted Turkey as a way back into the lucrative market for Gazprom but the gas giant's decision to shelve such plans deals a blow to Russia's quest to sell its vital revenue generator.
—Brendan Cole, MSNBC Newsweek, 6 June 2025
Teens, once Hollywood’s lucrative market, no longer flock to theaters.
—Hillary Kelly, The Atlantic, 6 June 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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But profitable self-driving car services have thus far remained elusive for other providers.—
Chris Isidore,
CNN Money,
18 June 2025
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The carrier will also look to wind down underperforming routes while focusing on profitable ones, and is reassessing the size and scope of its leadership team, JetBlue CEO Joanna Geraghty said in the memo to employees.—
Shivansh Tiwary,
USA Today,
18 June 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 24 Jun. 2025.
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