as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
Japan and India also proved to be lucrative markets, with sales in those countries increasing by more than 100 percent.
—
Jonah Flicker, Robb Report, 5 Jan. 2026
While American fans still love sports, younger ones are drifting away from watching full games to consume highlights on social media, so there are reasons to doubt that an old business model based on media rights growth will remain as lucrative.
—Adam Minter, Twin Cities, 4 Jan. 2026
The whole week was a lucrative one for Hollywood, with most schools still out.
—Jake Coyle, Chicago Tribune, 4 Jan. 2026
The crab season has once again been pushed from November to January due to whale migration, cutting into the most lucrative time of year.
—Da Lin, CBS News, 3 Jan. 2026
See All Example Sentences for lucrative
Jonah Flicker, Robb Report, 5 Jan. 2026
While American fans still love sports, younger ones are drifting away from watching full games to consume highlights on social media, so there are reasons to doubt that an old business model based on media rights growth will remain as lucrative.
—Adam Minter, Twin Cities, 4 Jan. 2026
The whole week was a lucrative one for Hollywood, with most schools still out.
—Jake Coyle, Chicago Tribune, 4 Jan. 2026
The crab season has once again been pushed from November to January due to whale migration, cutting into the most lucrative time of year.
—Da Lin, CBS News, 3 Jan. 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
-
The Yahoo Boys promises to be an in-depth work of narrative nonfiction that explores the material conditions that make these scams profitable, and the lives of four such scammers in Lagos, Nigeria.—
Literary Hub,
Literary Hub,
6 Jan. 2026
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But the Fed seems to view its job as ensuring that banks are profitable, even if that comes at the expense of people living in precarity.—
Aaron Klein,
The Atlantic,
2 Jan. 2026
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 10 Jan. 2026.
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