as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

Synonyms & Similar Words

Relevance

Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Still, that was enough for rice to maintain its hold as the county’s most valuable crop, if not necessarily its most lucrative. Jake Goodrick, Sacbee.com, 30 Oct. 2025 Tucker is expected to sign a lucrative contract that could reach north of $400 million in total value. Aaliyan Mohammed, MSNBC Newsweek, 30 Oct. 2025 The franchise subsequently expanded with serials for radio and film — including Universal’s 1939 serial starring Buster Crabbe — as well as NBC’s Buck Rogers in the 25th Century, multiple comic and novel adaptations and a lucrative merchandising run. Matt Grobar, Deadline, 29 Oct. 2025 With real estate moving as fast as the lifts themselves, Powder Haven is emerging as both a lucrative bet and a fresh blueprint for luxury ski living—one where exclusivity and authenticity, wealth and joy, share the same slope. Abby Montanez, Robb Report, 29 Oct. 2025 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Carter hadn’t managed to build a profitable business with his attempt to recapture Vanity Fair’s old spirit (and luxury advertising base).
    Max Tani, semafor.com, 3 Nov. 2025
  • The country’s apparel exporters were unhappy with the move, with one former vice president of the Bangladesh Garment Manufacturers and Exporters Association speculating that the new charges were designed to make port operations look more profitable before the foreign operators took over the lease.
    Glenn Taylor, Sourcing Journal, 3 Nov. 2025

Browse Nearby Words

Podcast

Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 9 Nov. 2025.

More from Merriam-Webster on lucrative

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!