Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Kentucky’s payouts for drug treatment became so lucrative that companies bused in clients from other states to fill their treatment centers. Alex Acquisto, CNN Money, 9 Apr. 2026 But few people today buy vinyl records or CDs, and revenue from streaming isn’t as lucrative as the physical album sales were. Leah Nylen, Bloomberg, 9 Apr. 2026 But there are multiple CD rate options around 4% currently, making the latter type exponentially more lucrative than the traditional account. Matt Richardson, CBS News, 8 Apr. 2026 Nearly every sports league or tournament is trying to create a lucrative, attention-grabbing ancillary event before the main attraction. Lev Akabas, Sportico.com, 8 Apr. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Convenience store gas sales are not as profitable as bringing people inside from the pumps.
    Mead Gruver, Fortune, 11 Apr. 2026
  • In 1949, Arthur Miller envisioned the American Dream as a kind of spiritual opioid crisis — a profitable system of addiction, this one to a beautiful lie, that was literally killing people.
    Sara Holdren, Vulture, 10 Apr. 2026

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 25 Apr. 2026.

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