as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
Over the course of the three-day summit, attendees and Goldman leaders talked all things AI—from the most lucrative investments, to the tech’s impact on the environment, and its potential to innovate industries.
—
Emma Burleigh, Fortune, 9 Nov. 2025
Especially at the sport’s mid and lower tiers, athletes receive little compensation with few prospects for a lucrative pro career.
—Eben Novy-Williams, Sportico.com, 9 Nov. 2025
Stranger Things was the first hit produced and fully owned by Netflix — earlier standouts including House of Cards and Orange Is the New Black came from outside studios — and its massive popularity turned it into a lucrative brand and merchandising bonanza for the tech company.
—Nellie Andreeva, Deadline, 8 Nov. 2025
In a sentencing memorandum and in court on Friday, Van Demark said Bonillo, who rose to the rank of sergeant while in the Army, originally joined CBP in December 2021 but left six months later for a more lucrative job with a private company.
—Alex Riggins, San Diego Union-Tribune, 8 Nov. 2025
See All Example Sentences for lucrative
Emma Burleigh, Fortune, 9 Nov. 2025
Especially at the sport’s mid and lower tiers, athletes receive little compensation with few prospects for a lucrative pro career.
—Eben Novy-Williams, Sportico.com, 9 Nov. 2025
Stranger Things was the first hit produced and fully owned by Netflix — earlier standouts including House of Cards and Orange Is the New Black came from outside studios — and its massive popularity turned it into a lucrative brand and merchandising bonanza for the tech company.
—Nellie Andreeva, Deadline, 8 Nov. 2025
In a sentencing memorandum and in court on Friday, Van Demark said Bonillo, who rose to the rank of sergeant while in the Army, originally joined CBP in December 2021 but left six months later for a more lucrative job with a private company.
—Alex Riggins, San Diego Union-Tribune, 8 Nov. 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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Although timber remains the primary long-term commercial value, growing improved varieties for both nuts and timber is considered potentially highly profitable, provided there is a long-term perspective and proper tree management.—
Randy Moll,
Arkansas Online,
11 Nov. 2025
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This retrograde wants to remind you that your creativity doesn’t have to be profitable, and your love doesn’t have to be performative.—
Dossé-Via Trenou,
Refinery29,
9 Nov. 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 30 Nov. 2025.
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