as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
Relevance
Antonyms & Near Antonyms
Example Sentences
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Recent Examples of lucrative
Delta emerged from Chapter 11 in 2007, and the following year, Amex delivered a $1 billion boost, marking the beginning of what would become one of the most lucrative partnerships in the aviation industry.
—
Sasha Rogelberg, Fortune, 3 Apr. 2026
Wildcats coach Tommy Lloyd spent decades at Gonzaga, a school that took a lead in international recruiting (Domantas Sabonis, Rui Hachimura) long before the onset of NIL made coming to America a more lucrative proposition for the up-and-coming European club players.
—Eddie Pells, Chicago Tribune, 3 Apr. 2026
While military contracts can be lucrative, the big prize for all handgun manufacturers is the American private market.
—Simon Akam, Vanity Fair, 2 Apr. 2026
Yet many carved out long, lucrative careers; in that same span that started in 1966, 25 winners went on to spend at least a decade in the NBA.
—Andrew Greif, NBC news, 2 Apr. 2026
See All Example Sentences for lucrative
Sasha Rogelberg, Fortune, 3 Apr. 2026
Wildcats coach Tommy Lloyd spent decades at Gonzaga, a school that took a lead in international recruiting (Domantas Sabonis, Rui Hachimura) long before the onset of NIL made coming to America a more lucrative proposition for the up-and-coming European club players.
—Eddie Pells, Chicago Tribune, 3 Apr. 2026
While military contracts can be lucrative, the big prize for all handgun manufacturers is the American private market.
—Simon Akam, Vanity Fair, 2 Apr. 2026
Yet many carved out long, lucrative careers; in that same span that started in 1966, 25 winners went on to spend at least a decade in the NBA.
—Andrew Greif, NBC news, 2 Apr. 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
-
Airlines can also save money by cutting less profitable flights, which can drive up costs for passengers, too.—
Alexandra Skores,
CNN Money,
3 Apr. 2026
-
The closures reflect Walmart’s shifting supply chain strategy, which has resulted in faster delivery along with a profitable e-commerce operation.—
Glenn Taylor,
Footwear News,
2 Apr. 2026
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 5 Apr. 2026.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
