as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
More importantly, making the job less lucrative by limiting the reach of government in general (a libertarian goal) would definitely make bribery of all types less common.
—
Lucas Robinson, San Diego Union-Tribune, 7 May 2026
But once again, the conversation continues about whether the sport should abandon the current 12-team playoff format in favor of a 24-team playoff that is essentially handing out participation trophies along with a lucrative check.
—Trey Wallace Outkick, FOXNews.com, 6 May 2026
The plan, reported by Reuters today, could prevent shareholder lawsuits like the one that held up a lucrative Musk pay package at Tesla.
—Kyle Orland, ArsTechnica, 6 May 2026
Novo and its chief rival, Eli Lilly, have been locked in a fierce battle for market share in the lucrative weight-loss market, which analysts see growing to $100 billion by the end of the decade.
—Elsa Ohlen,chloe Taylor, CNBC, 6 May 2026
See All Example Sentences for lucrative
Lucas Robinson, San Diego Union-Tribune, 7 May 2026
But once again, the conversation continues about whether the sport should abandon the current 12-team playoff format in favor of a 24-team playoff that is essentially handing out participation trophies along with a lucrative check.
—Trey Wallace Outkick, FOXNews.com, 6 May 2026
The plan, reported by Reuters today, could prevent shareholder lawsuits like the one that held up a lucrative Musk pay package at Tesla.
—Kyle Orland, ArsTechnica, 6 May 2026
Novo and its chief rival, Eli Lilly, have been locked in a fierce battle for market share in the lucrative weight-loss market, which analysts see growing to $100 billion by the end of the decade.
—Elsa Ohlen,chloe Taylor, CNBC, 6 May 2026
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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Frontier expands routes, will cut less profitable ones Dempsey took over from longtime Frontier CEO Barry Biffle in December and has unwound some of his more aggressive expansion plans.—
Aldo Svaldi,
Denver Post,
8 May 2026
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From a buyer’s perspective, IPL ticks all the right boxes and is the only profitable bet that investors can take on Indian sports as of now, experts said.—
Priyanka Salve,
CNBC,
8 May 2026
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 15 May. 2026.
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