Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative The backlash was so extensive, Gutierrez ended up backtracking on the lucrative gig entirely, in one of the clearest signs yet that AI has become toxic sludge to much of the audience Amazon is trying to woo. Victor Tangermann, Futurism, 3 June 2026 Had a couple of results gone differently on the final day of EPL play, Bournemouth would have made the lucrative Champions League. Kurt Badenhausen, Sportico.com, 2 June 2026 But, given that the MLB came calling with a lucrative payday and opportunity, the talented receiver's life story changed paths. Trey Wallace, FOXNews.com, 2 June 2026 Brown was fired in December 2024 – six months after receiving a lucrative contract extension through the 2026-27 season – after going 13-18 to start the season. Jason Anderson, Sacbee.com, 2 June 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • OpenAI isn’t expected to be profitable in the coming years.
    Bailey Lipschultz, Fortune, 6 June 2026
  • The venue is projected to be profitable within five years and generate nearly $29 million in revenue by 2036.
    Clay Marshall, Los Angeles Times, 4 June 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 9 Jun. 2026.

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