Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Here was our Wednesday scoop on UM agreeing to a deal with Nike, one of the most lucrative apparel deals in college sports history. Barry Jackson, Miami Herald, 16 Sep. 2026 Jalen Carter and Jordan Davis were first-round picks who signed lucrative contract extensions this offseason. Zach Berman, New York Times, 16 Sep. 2026 And the distribution systems of tomorrow are not as lucrative as the pay-TV ecosystems of the previous half-century. Cynthia Littleton, Variety, 16 Sep. 2026 California, despite boosting its tax incentive program, has been struggling to compete against other states that offer more lucrative credits. Meg James, Los Angeles Times, 15 Sep. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • But raising hogs was physically demanding work and became less profitable for the family over time, Faaborg said.
    Rachel Cramer, NPR, 21 Sep. 2026
  • Produced for just $10 million, the surprise horror hit has become A24‘s highest-grossing release of all time as well as one of the most profitable movies of the year.
    Rebecca Rubin, Variety, 20 Sep. 2026

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 22 Sep. 2026.

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