lucrative

adjective

ˈlü-krə-tiv How to pronounce lucrative (audio)
Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Antonyms & Near Antonyms

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative The new gadget indicates where Amazon is going with gadgets since launching Alexa+ in a bid to transform its AI assistant from a money pit into a lucrative tool. — Scharon Harding, ArsTechnica, 28 Oct. 2026 The announcement marks the latest chapter in what has become a very lucrative relationship between Koch and the auction house. — Daniel Cassady For Artnews, Robb Report, 27 Oct. 2026 His property income has been eclipsed by his more lucrative cryptocurrency ventures. — Jamie Ross, Washington Post, 26 Oct. 2026 Hurts, a former Super Bowl MVP, has signed several lucrative deals, including with Jordan Brand and Oakley. — Michael McCann, Sportico.com, 26 Oct. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • Maeda said that Rakuten Medical’s Japan branch is profitable, though the global entity operates at a loss due to high research spending.
    — Angelica Ang, Fortune, 26 Oct. 2026
  • Lionel Mestre, partner at French private equity firm Weinberg Capital Partners, told CNBC his firm still focuses on profitable defense businesses with established products, customers and positive cash flow, rather than early-stage startups.
    — Elsa Ohlen, CNBC, 26 Oct. 2026
Definition of profitable

Browse Nearby Words

lucky
lucrative
lucre
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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 2 Nov. 2026.

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