Definition of lucrativenext
as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Prostate biopsies are lucrative for urologists, who can do them in their practice and therefore have an incentive to order them, and so is finding clinically insignificant cancers that can be actively monitored, potentially through further biopsies. Annalisa Merelli, STAT, 5 Aug. 2026 If the relationship became public, Silverman argued, Burke stood to lose his lucrative recording contract, including two remaining album options worth up to $12 million. Nancy Dillon, Rolling Stone, 5 Aug. 2026 In some cases, participants are encouraged to earn money by recruiting new customers or reselling the same course, creating an affiliate structure in which marketing the program becomes more lucrative than the cryptocurrency instruction itself. Zachary Bynum, CBS News, 5 Aug. 2026 The transitional kindergarten growth has siphoned more lucrative 4-year-olds from their sites — as babies and toddlers require higher staff ratios and more intense care — putting even more centers at risk of closing, research showed. Kate Sequeira, Los Angeles Times, 4 Aug. 2026 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • The $55 billion deal — part-funded with $20 billion borrowed against EA itself — buys Riyadh a profitable business and control of some of the biggest franchises in the world’s biggest entertainment industry.
    Tom Chivers, semafor.com, 5 Aug. 2026
  • Companies are watching their cash piles dwindle, betting that all these upfront investments on data centers and costly AI systems from the likes of Nvidia will be profitable in the long run.
    Ari Levy,Lora Kolodny, CNBC, 5 Aug. 2026

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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 13 Aug. 2026.

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