as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
That’s when Apple would know whether its lucrative Google agreement may have to be unwound.
—
Sara Braun, Fortune, 21 June 2025
The historic drop came in response to news that the German enterprise technology stalwart was pulling its five-year financial guidance, as pandemic pressures lingered and customers embarked on a margin-threatening shift away from on-premise software, which had been SAP’s lucrative forte.
—Andrew Edgecliffe-Johnson, semafor.com, 20 June 2025
When Ross died 13 years later, Melton acquired his late partner’s lucrative lobbying business.
—Jay Weaver, Miami Herald, 18 June 2025
His exceptional ability to connect talent, music, IP and literary assets has consistently yielded lucrative results for our clients, making this work a cornerstone of IAG’s brand in the marketplace.
—Katcy Stephan, Variety, 18 June 2025
See All Example Sentences for lucrative
Sara Braun, Fortune, 21 June 2025
The historic drop came in response to news that the German enterprise technology stalwart was pulling its five-year financial guidance, as pandemic pressures lingered and customers embarked on a margin-threatening shift away from on-premise software, which had been SAP’s lucrative forte.
—Andrew Edgecliffe-Johnson, semafor.com, 20 June 2025
When Ross died 13 years later, Melton acquired his late partner’s lucrative lobbying business.
—Jay Weaver, Miami Herald, 18 June 2025
His exceptional ability to connect talent, music, IP and literary assets has consistently yielded lucrative results for our clients, making this work a cornerstone of IAG’s brand in the marketplace.
—Katcy Stephan, Variety, 18 June 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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But profitable self-driving car services have thus far remained elusive for other providers.—
Chris Isidore,
CNN Money,
18 June 2025
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The carrier will also look to wind down underperforming routes while focusing on profitable ones, and is reassessing the size and scope of its leadership team, JetBlue CEO Joanna Geraghty said in the memo to employees.—
Shivansh Tiwary,
USA Today,
18 June 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 2 Jul. 2025.
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