as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
After signing free agent Dennis Schröder to a lucrative three-year deal this summer, the Kings are moving guard Malik Monk back to their bench.
—
Alex Kirschenbaum, MSNBC Newsweek, 10 Oct. 2025
That said, Gray believes the hotel keys represent a lucrative and savvy brand extension for Michelin (whose website and apps also allow bookings for its key hotels) provided that its standards remain high.
—Rachel Chang, AFAR Media, 10 Oct. 2025
Those comedians have been facing backlash since accepting seemingly lucrative deals to perform in a country that has been criticized for its human rights violations.
—Saba Hamedy, NBC news, 9 Oct. 2025
No government has been able to stave off, slow, or even manage the infiltration of giant, immensely lucrative tech companies into every corner of young humans’ lives and interaction.
—Belinda Luscombe, Time, 8 Oct. 2025
See All Example Sentences for lucrative
Alex Kirschenbaum, MSNBC Newsweek, 10 Oct. 2025
That said, Gray believes the hotel keys represent a lucrative and savvy brand extension for Michelin (whose website and apps also allow bookings for its key hotels) provided that its standards remain high.
—Rachel Chang, AFAR Media, 10 Oct. 2025
Those comedians have been facing backlash since accepting seemingly lucrative deals to perform in a country that has been criticized for its human rights violations.
—Saba Hamedy, NBC news, 9 Oct. 2025
No government has been able to stave off, slow, or even manage the infiltration of giant, immensely lucrative tech companies into every corner of young humans’ lives and interaction.
—Belinda Luscombe, Time, 8 Oct. 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
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Monica Turner of Procter & Gamble, who is currently the President of North America, the company’s largest and most profitable region.—
Kimberly Wilson,
Essence,
13 Oct. 2025
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Coincidentally, each armoire is three times as profitable as each chair, while each bed is twice as profitable.—
Quanta Magazine,
Quanta Magazine,
13 Oct. 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 20 Oct. 2025.
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