as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Examples of lucrative in a Sentence
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Case in point is Hallmark’s lucrative NFL partnership, a deal that came together in the most organic of ways.
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Emily Longeretta, Variety, 17 Oct. 2024
But a truly iconic character can carry a studio to horror nirvana, as the famously lucrative genre often gets exponentially more profitable once fans have invested their time in multiple films.
—Christian Zilko, IndieWire, 16 Oct. 2024
Having cemented a reputation in key markets such as South Korea, Japan, the U.S. and Canada, as well as Europe, Piombo doesn’t feel pressured to tap into other potentially lucrative geographies, such as the Middle East or China.
—Martino Carrera, WWD, 14 Oct. 2024
On one hand, a lot can be gained through a new job, a raise or lucrative client.
—Kyle Thomas, People.com, 13 Oct. 2024
See all Example Sentences for lucrative 
Emily Longeretta, Variety, 17 Oct. 2024
But a truly iconic character can carry a studio to horror nirvana, as the famously lucrative genre often gets exponentially more profitable once fans have invested their time in multiple films.
—Christian Zilko, IndieWire, 16 Oct. 2024
Having cemented a reputation in key markets such as South Korea, Japan, the U.S. and Canada, as well as Europe, Piombo doesn’t feel pressured to tap into other potentially lucrative geographies, such as the Middle East or China.
—Martino Carrera, WWD, 14 Oct. 2024
On one hand, a lot can be gained through a new job, a raise or lucrative client.
—Kyle Thomas, People.com, 13 Oct. 2024
See all Example Sentences for lucrative
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'lucrative.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
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“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 24 Oct. 2024.
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