as in profitable
yielding a profit the new manager's mission was to turn the failing store into a lucrative operation

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of lucrative Consolidation is one recourse for Europe's cash-flush lenders to bulk up their scale and compete with Wall Street's historically more lucrative banking giants. Ruxandra Iordache, CNBC, 29 Aug. 2025 Tulloch is one of Silicon Valley’s cutting-edge AI researchers who have lately attracted astonishingly lucrative job offers from legacy tech companies trying to lure them away from their AI-native startups. Dave Smith, Fortune, 29 Aug. 2025 Despite being one of the top defensive stars in the NFL right now, the longtime owner and GM was reluctant to hand out a lucrative deal. Kevin McCormick, MSNBC Newsweek, 29 Aug. 2025 And complaining has been incredibly lucrative for him. Stephanie Nolasco, FOXNews.com, 29 Aug. 2025 See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
  • The challenge now is identifying a dependable client base willing to pay for the services at a rate that makes the venture profitable.
    Daniel Libit, Sportico.com, 28 Aug. 2025
  • Within that broad category, steel and oil refineries became profitable, while consumer goods manufacturers continued to experience profit declines.
    Anniek Bao, CNBC, 27 Aug. 2025

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Cite this Entry

“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 9 Sep. 2025.

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