as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
Relevance
Antonyms & Near Antonyms
Example Sentences
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Recent Examples of lucrative
Reddit also stands to unlock a lucrative revenue stream because it’s inked deals to let generative artificial intelligence outfits like OpenAI access data in order to train their large language models, Cramer added.
—
Julie Coleman, CNBC, 14 May 2025
Yet two years after the team was quick to lock up quarterback Joe Burrow to a long-term contract extension in 2023, its reticence to hand a similarly lucrative extension to edge rusher Trey Hendrickson, despite leading the NFL in sacks last season, has led to an offseason standoff.
—Andrew Greif, NBC news, 14 May 2025
Katz’s background in the television business brought a new perspective to the scheduling process, particularly as the NFL grew into one of the country’s most lucrative television products.
—Jayna Bardahl, New York Times, 13 May 2025
In addition to full scholarships and other education benefits, college athletes can now sign lucrative NIL deals.
—Michael McCann, Sportico.com, 5 May 2025
See All Example Sentences for lucrative
Julie Coleman, CNBC, 14 May 2025
Yet two years after the team was quick to lock up quarterback Joe Burrow to a long-term contract extension in 2023, its reticence to hand a similarly lucrative extension to edge rusher Trey Hendrickson, despite leading the NFL in sacks last season, has led to an offseason standoff.
—Andrew Greif, NBC news, 14 May 2025
Katz’s background in the television business brought a new perspective to the scheduling process, particularly as the NFL grew into one of the country’s most lucrative television products.
—Jayna Bardahl, New York Times, 13 May 2025
In addition to full scholarships and other education benefits, college athletes can now sign lucrative NIL deals.
—Michael McCann, Sportico.com, 5 May 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
-
This strategy has proved highly profitable, with Cresud’s revenue growing from $49 million in 2010 to $1.4 billion in 2024.—
David Vetter,
Forbes.com,
15 May 2025
-
Also, the makers of anesthesia products might become more profitable because more and more children, so often terrified of dentists and their drills, will need to be sedated before cavities can be filled, now that their teeth won’t have automatic fluoridation protection.—
Sun Sentinel Editorial Board,
Sun Sentinel,
15 May 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 22 May. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share