lucrative

adjective
lu·​cra·​tive | \ˈlü-krə-tiv \

Definition of lucrative 

: producing wealth : profitable

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Other Words from lucrative

lucratively adverb
lucrativeness noun

Synonyms & Antonyms for lucrative

Synonyms

economic, fat, gainful, juicy, money-spinning [chiefly British], moneymaking, paying, profitable, remunerative

Antonyms

unprofitable

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Examples of lucrative in a Sentence

Their success has given Gladwell an active, and extremely lucrative, second career as a public speaker. Much in demand, he is paid in the neighborhood of $40,000 per lecture. — Rachel Donadio, New York Times Book Review, 5 Feb. 2006 Clubs take care of their star and other best players first, paying them lucrative salaries. By the time they get to the bottom half of the roster, they would not have enough money left to pay veterans worthwhile salaries … — Murray Chass, New York Times, 16 Aug. 1994 Since the health care industry is lucrative and largely insulated from the usual disciplines of the marketplace, it has been able to absorb an ever-growing fraction of the gross domestic product. — Marcia Angell, New England Journal of Medicine, 17 June 1993 The learned profession of the law was certainly not behind any other learned profession in its Bacchanalian propensities; neither was Mr. Stryver, already fast shouldering his way to a large and lucrative practice, behind his compeers in this particular, any more than in the drier parts of the legal race. — Charles Dickens, A Tale of Two Cities, 1859 The business has proved to be highly lucrative. the hired gun's mission was to turn the failing store into a lucrative operation
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Recent Examples on the Web

A few months later, Tran allegedly hatched an even more lucrative plan. Adi Robertson, The Verge, "Microsoft executive allegedly tried to embezzle $1.5 million and stole employees’ Super Bowl tickets," 18 Oct. 2018 Who knows, maybe the expansion of in-game points of interest will also reduce some of the motivation for players who use GPS-spoofing cheat programs to access more lucrative play locations. Kyle Orland, Ars Technica, "Niantic rolls out suggestion system for new Pokémon Go locations," 13 Sep. 2018 Business sales, which account for about a fifth of Atlanta Light Bulbs’ sales on Amazon, can be more lucrative than individual retail sales, Root said. Matt Day, The Seattle Times, "Amazon’s sales pitch to corporate buyers turns into $10 billion business," 10 Sep. 2018 Top posts have been handed out to former lobbyists and industry insiders who later use their government positions to land even more lucrative opportunities with the very same industries. Jane Coaston, Vox, "Poll: in 48 GOP districts, voters think Republicans are “more corrupt” than Democrats," 20 July 2018 And the United committee's bid packet is expecting the 2026 event to be even more lucrative, projecting a record $14 billion in revenue and $11 billion in profits. Kevin Baxter Los Angeles Times, star-telegram, "2026 World Cup is awarded to North America," 13 June 2018 Thompson and Green are both eligible for extensions this summer, but both stars are highly likely to decline such offers because free agency (in 2019 for Thompson; 2020 for Green) will be far more lucrative. Sam Amick, USA TODAY, "Warriors bask in latest title parade, but future championships are hardly promised," 12 June 2018 And Asian and European banks are wary because U.S. regulators have levied billions of dollars in fines in recent years and threatened transgressors with a cutoff from the far more lucrative American market. NBC News, "Obama-era license aimed to let Iran convert money in dollars," 6 June 2018 But perhaps nowhere are the horizons for religion and technology wider – or more lucrative – than in India: roughly 1 billion residents identify as Hindu, and more than half the population is still offline. Samuel Steinberger, The Christian Science Monitor, "Hindu prayer service? There’s an app for that.," 18 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lucrative.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lucrative

15th century, in the meaning defined above

History and Etymology for lucrative

Middle English lucratif, from Middle French, from Latin lucrativus, from lucratus, past participle of lucrari to gain, from lucrum

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Last Updated

14 Dec 2018

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Time Traveler for lucrative

The first known use of lucrative was in the 15th century

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More Definitions for lucrative

lucrative

adjective

English Language Learners Definition of lucrative

: producing money or wealth

lucrative

adjective
lu·​cra·​tive | \ˈlü-krə-tiv \

Legal Definition of lucrative 

1 : producing wealth or profit

2 : acquired, received, or had without burdensome conditions or giving of consideration

Other Words from lucrative

lucratively adverb
lucrativeness noun

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Comments on lucrative

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