lucrative

adjective
lu·​cra·​tive | \ ˈlü-krə-tiv \

Definition of lucrative 

: producing wealth : profitable

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Other Words from lucrative

lucratively adverb
lucrativeness noun

Synonyms & Antonyms for lucrative

Synonyms

economic, fat, gainful, juicy, money-spinning [chiefly British], moneymaking, paying, profitable, remunerative

Antonyms

unprofitable

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Examples of lucrative in a Sentence

Their success has given Gladwell an active, and extremely lucrative, second career as a public speaker. Much in demand, he is paid in the neighborhood of $40,000 per lecture. — Rachel Donadio, New York Times Book Review, 5 Feb. 2006 Clubs take care of their star and other best players first, paying them lucrative salaries. By the time they get to the bottom half of the roster, they would not have enough money left to pay veterans worthwhile salaries … — Murray Chass, New York Times, 16 Aug. 1994 Since the health care industry is lucrative and largely insulated from the usual disciplines of the marketplace, it has been able to absorb an ever-growing fraction of the gross domestic product. — Marcia Angell, New England Journal of Medicine, 17 June 1993 The learned profession of the law was certainly not behind any other learned profession in its Bacchanalian propensities; neither was Mr. Stryver, already fast shouldering his way to a large and lucrative practice, behind his compeers in this particular, any more than in the drier parts of the legal race. — Charles Dickens, A Tale of Two Cities, 1859 The business has proved to be highly lucrative. the hired gun's mission was to turn the failing store into a lucrative operation
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Recent Examples on the Web

Current claims of sexism may be bogus but that doesn’t mean they can’t be lucrative for some 2020 candidates. James Freeman, WSJ, "Gender, Likability and Opportunity," 7 Jan. 2019 So far, developing for elementary OS is not exactly lucrative. Scott Gilbertson, Ars Technica, "A tour of elementary OS, perhaps the Linux world’s best hope for the mainstream," 28 Dec. 2018 In part, this was because Facebook is running out of customers: the company has reached almost every person in North America, and has few other places to grow that are as lucrative. Casey Newton, The Verge, "The Verge 2018 tech report card: Facebook," 26 Dec. 2018 These small-seeming one-off items have to potential to be incredibly lucrative: Taco Bell, for instance, sold over a billion Doritos Locos tacos in its first year and had to hire 15,000 extra workers just to keep up with demand. Rebecca Jennings, Vox, "Why we’re in a golden age of novelty food items and bizarre flavors," 21 Dec. 2018 Hogan’s trust holdings have been lucrative — allowing him to earn much more than his $180,000 governor’s salary. Luke Broadwater, baltimoresun.com, "As governor, Larry Hogan's real estate business continues to thrive — prompting questions," 13 July 2018 Those schemes were not as lucrative as pretending to be another kind of celebrity, though. Jack Nicas, New York Times, "Oprah, Is That You? On Social Media, the Answer Is Often No.," 7 July 2018 The company also brought back the coveted skull trooper skin and created a community frenzy, showing how lucrative its strategy of artificial scarcity is when applied to limited-time virtual goods. Andrew Webster, The Verge, "The year in Fortnite," 18 Dec. 2018 The itinerant fashion show is de rigueur these days for the major luxury brands, because their in-between-seasons collections are so lucrative. Erik Maza, Town & Country, "Chanel Sets Sail for New York City," 15 Nov. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lucrative.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lucrative

15th century, in the meaning defined above

History and Etymology for lucrative

Middle English lucratif, from Middle French, from Latin lucrativus, from lucratus, past participle of lucrari to gain, from lucrum

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Last Updated

12 Jan 2019

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Time Traveler for lucrative

The first known use of lucrative was in the 15th century

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More Definitions for lucrative

lucrative

adjective

English Language Learners Definition of lucrative

: producing money or wealth

lucrative

adjective
lu·​cra·​tive | \ ˈlü-krə-tiv \

Legal Definition of lucrative 

1 : producing wealth or profit
2 : acquired, received, or had without burdensome conditions or giving of consideration

Other Words from lucrative

lucratively adverb
lucrativeness noun

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Comments on lucrative

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