lucrative

adjective
lu·​cra·​tive | \ˈlü-krə-tiv \

Definition of lucrative 

: producing wealth : profitable

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Other Words from lucrative

lucratively adverb
lucrativeness noun

Synonyms & Antonyms for lucrative

Synonyms

economic, fat, gainful, moneymaking, paying, profitable, remunerative

Antonyms

unprofitable

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Examples of lucrative in a Sentence

Their success has given Gladwell an active, and extremely lucrative, second career as a public speaker. Much in demand, he is paid in the neighborhood of $40,000 per lecture. — Rachel Donadio, New York Times Book Review, 5 Feb. 2006 Clubs take care of their star and other best players first, paying them lucrative salaries. By the time they get to the bottom half of the roster, they would not have enough money left to pay veterans worthwhile salaries … — Murray Chass, New York Times, 16 Aug. 1994 Since the health care industry is lucrative and largely insulated from the usual disciplines of the marketplace, it has been able to absorb an ever-growing fraction of the gross domestic product. — Marcia Angell, New England Journal of Medicine, 17 June 1993 The learned profession of the law was certainly not behind any other learned profession in its Bacchanalian propensities; neither was Mr. Stryver, already fast shouldering his way to a large and lucrative practice, behind his compeers in this particular, any more than in the drier parts of the legal race. — Charles Dickens, A Tale of Two Cities, 1859 The business has proved to be highly lucrative. the hired gun's mission was to turn the failing store into a lucrative operation
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Recent Examples on the Web

As with music, publishers are learning that controlling the platform can be more lucrative than owning the content — a shift that has underwritten a variety of publisher experiments with open or hybrid access models. Joe Karaganis, Washington Post, "Russia is building a new Napster — but for academic research," 13 July 2018 Financially, the field-level suites and club-level seating in the expansion are more lucrative than the count of chairback seats. Jake Lourim, The Courier-Journal, "Papa John’s Cardinal Stadium won't get as many new seats as you think," 23 May 2018 Domestic broadcast rights for the next five seasons of the short-form Indian Premier League, which ran its first competition in 2008, are now worth $2.55 billion, more lucrative per game than the Test matches. Chris Stokel-walker, chicagotribune.com, "Cricket races to save itself from years of declining popularity," 14 May 2018 Using house money to facilitate bond trades—or principal risk-taking—was far more lucrative than merely acting on clients’ behalf to execute stock orders. Hugh Son, Bloomberg.com, "Wall Street’s Big Banks Are Waging an All-Out Technological Arms Race," 5 Apr. 2018 The Chicago native already has a pair of records in the top 60 of the Billboard Hot 100 and a lucrative deal with Interscope Records to his name. Michael Saponara, Billboard, "Juice WRLD Hints at Releasing More Projects in 2018," 11 July 2018 Dante Exum would also have been an upgrade, but will reportedly get a lucrative multi-year deal to re-sign with the Utah Jazz. Rick Bonnell, charlotteobserver, "With free-agent guards dwindling, here are 2 remaining options for Charlotte Hornets," 4 July 2018 As money flooded into U.K. football, players were able to elevate their public profiles (and snag lucrative endorsement deals) by honing their sense of style. Sophie Gilbert, The Atlantic, "The Glorious, Bizarre History of Soccer and Fashion," 18 June 2018 San Antonio is the only team that can offer him such a lucrative deal, and this player who missed nearly an entire season to injury would be leaving millions of dollars on the table by signing elsewhere. Ben Cohen, WSJ, "How Kawhi Leonard Spurred Another Wild NBA Summer," 15 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'lucrative.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of lucrative

15th century, in the meaning defined above

History and Etymology for lucrative

Middle English lucratif, from Middle French, from Latin lucrativus, from lucratus, past participle of lucrari to gain, from lucrum

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Statistics for lucrative

Last Updated

2 Nov 2018

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Time Traveler for lucrative

The first known use of lucrative was in the 15th century

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More Definitions for lucrative

lucrative

adjective

English Language Learners Definition of lucrative

: producing money or wealth

lucrative

adjective
lu·​cra·​tive | \ˈlü-krə-tiv \

Legal Definition of lucrative 

1 : producing wealth or profit

2 : acquired, received, or had without burdensome conditions or giving of consideration

Other Words from lucrative

lucratively adverb
lucrativeness noun

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