in itself

phrase

: in its own nature : intrinsically

was not in itself bad

Examples of in itself in a Sentence

Recent Examples on the Web

Retail is not a sales strategy in itself For many emerging brands, securing a retail partnership can feel like a major milestone. — Amy Francombe, Vogue, 3 Nov. 2026

Polling has shown a tight race, which in itself was remarkable for a state that hasn’t elected a Democrat to the Senate since 1932. — Nathan Pilling, Kansas City Star, 3 Nov. 2026

In a season so full of upsets, surviving the road is an accomplishment in itself. — Adam Lichtenstein, Sun Sentinel, 1 Nov. 2026

The costume is the perfect excuse to dig out your skinny jeans, going-out top and pumps for a throwback to the aughts—a scary thought in itself. — Angela Velasquez, Footwear News, 30 Oct. 2026

Word History

First Known Use

14th century, in the meaning defined above

Rhymes for in itself

• ourself
• bookshelf
• herself
• himself
• hisself
• meself
• myself
• nonself
• oneself
• thyself
• yourself
• elf