The Italian company has seen its US business grow consecutively for the past five years by heavily promoting Aperol and Campari, popularizing the spritz to Americans cutting back on drinking as a lighter alternative to booze-heavy cocktails.
—
Jordan Valinsky,
CNN Money,
26 Sep. 2026
This is somewhat detrimental to the development of Karen, since cutting back and forth interrupts the flow of her epistolary relationship with Wilson, whose stories morph into intimate letters.
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