schmaltzy

appealing to the emotions in an obvious and tiresome way a schmaltzy television commercial featuring a photogenic, perfect family Synonyms chocolate-box, cloying, drippy, fruity, gooey, lovey-dovey, maudlin, mawkish, mushy, novelettish, saccharine, sappy, corny, sentimental, sloppy, slushy, soppy, soupy, spoony (or spooney), sticky, sugarcoated, sugary, wetRelated Words dreamy, misty-eyed, moonstruck, moony, nostalgic, starry-eyed; feel-good, fuzzy; melodramatic, soap-operatic, soapy, sudsy; flat, insipid, soft-boiled, tasteless, vapid, watery; cutesy, twee [chiefly British]Near Antonyms unadulterated, unvarnished; antisentimental, cynical, hard-boiled, hard-edged, hardheadedAntonyms unsentimental