as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
That growth is built on an increasingly lucrative offering in this new age of AI: Fighting deepfakes, or digitally created hoax recordings, images or videos, often used for nefarious reasons.
—
Rashi Shrivastava, Forbes.com, 29 Apr. 2025
The market is expected to rebound strongly with the upcoming May Day holiday, one of the year’s most lucrative box office periods, as a wave of new releases prepares to hit theaters.
—Naman Ramachandran, Variety, 28 Apr. 2025
The signing corpse in question here is that of a real-life outlaw, a man vividly named Elmer McCurdy, born in Maine in 1880 and variously a plumber, lead miner and boozer who decided that robbing banks and trains was a more lucrative way to pay for his whisky.
—Chris Jones, New York Daily News, 27 Apr. 2025
Furthermore, the midfielder isn’t expected to play any part in this summer’s Club World Cup that has been reimagined by organizers FIFA and offers lucrative paydays for participation and getting far in the tournament.
—Tom Sanderson, Forbes.com, 24 Apr. 2025
See All Example Sentences for lucrative
Rashi Shrivastava, Forbes.com, 29 Apr. 2025
The market is expected to rebound strongly with the upcoming May Day holiday, one of the year’s most lucrative box office periods, as a wave of new releases prepares to hit theaters.
—Naman Ramachandran, Variety, 28 Apr. 2025
The signing corpse in question here is that of a real-life outlaw, a man vividly named Elmer McCurdy, born in Maine in 1880 and variously a plumber, lead miner and boozer who decided that robbing banks and trains was a more lucrative way to pay for his whisky.
—Chris Jones, New York Daily News, 27 Apr. 2025
Furthermore, the midfielder isn’t expected to play any part in this summer’s Club World Cup that has been reimagined by organizers FIFA and offers lucrative paydays for participation and getting far in the tournament.
—Tom Sanderson, Forbes.com, 24 Apr. 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
Adjective
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About 90% of Apple’s production of the iPhone, its most profitable product, has remained in China, despite efforts to increase manufacturing elsewhere, according to financial services firm Wedbush Securities.—
John Liu,
CNN Money,
2 May 2025
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By the ’90s, Oprah had built an empire out of collective catharsis—crying with guests and transforming daytime TV into the world’s most profitable therapy session.—
Remy Blumenfeld,
HollywoodReporter,
1 May 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 13 May. 2025.
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