as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
Synonyms & Similar Words
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Antonyms & Near Antonyms
Example Sentences
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Recent Examples of lucrative
Disaster Management’s federal contracting work has been lucrative for Albers.
—
Avi Asher-Schapiro, ProPublica, 25 July 2025
Nobody knew how lucrative the relationship would be.
—Tyler Kepner, New York Times, 25 July 2025
At a moment where traditional forms of media like pay-TV and film are struggling or inconsistent, and where streaming is growing but not nearly as lucrative as media of the past, live experiences have emerged as a top strategic priority.
—Alex Weprin, HollywoodReporter, 23 July 2025
But, being primarily motivated by profit, private banks did not find nuclear energy lucrative enough, especially owing to frequent cost overruns of reactor construction projects, red tape, and regulation.
—Time, 15 July 2025
See All Example Sentences for lucrative
Avi Asher-Schapiro, ProPublica, 25 July 2025
Nobody knew how lucrative the relationship would be.
—Tyler Kepner, New York Times, 25 July 2025
At a moment where traditional forms of media like pay-TV and film are struggling or inconsistent, and where streaming is growing but not nearly as lucrative as media of the past, live experiences have emerged as a top strategic priority.
—Alex Weprin, HollywoodReporter, 23 July 2025
But, being primarily motivated by profit, private banks did not find nuclear energy lucrative enough, especially owing to frequent cost overruns of reactor construction projects, red tape, and regulation.
—Time, 15 July 2025
See All Example Sentences for lucrative
Recent Examples of Synonyms for lucrative
profitable
Adjective
-
During the 1930s, the John Day Company found novels about China to be immensely profitable—but interest in such books had fallen since World War II, and the publisher urgently needed to make money.—
H.M.A. Leow,
JSTOR Daily,
26 July 2025
-
While Rocket Lab's stock is up 800% over the past year, according to Forbes, the company is not yet profitable.—
Eric Lagatta,
USA Today,
26 July 2025
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 3 Aug. 2025.
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