Africa’s population is young and increasingly urban, with a consumer market projected in the trillions and business demand expected to exceed $4 trillion by 2030, according to research from the Brookings Institution.
—
Maurizio Caio,
semafor.com,
2 Mar. 2026
Indeed, the story of the market this year can be framed as trillions in capital and spending power being unleashed by the private sector and governments (Germany with a half-trillion-euro military tab, Japan shifting to fiscal expansion with a leadership switch).
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