Lookups spiked on January 10, 2012.
Ambivalence - which refers to very different feelings (such as love and hate) about someone or something at the same time - was widely used to describe the Republican reaction to Mitt Romney's victories in New Hampshire and Iowa.
"Romney is marching toward the Republican presidential nomination despite doubts and ambivalence from much of the GOP's conservative base." - Adam C. Smith, Tampa Bay Times, January 9, 2012.
Ambivalence came from a German term that was coined by the new field of psychology in the early 1900s. It combines the Latin words ambi ("both") and valence ("strength").
Photo credit: Gage Skidmore / flickr