brand-name

1 of 2

adjective

ˈbran(d)-ˈnām 

1

: of or relating to a brand name

brand-name products

2

: having a well-known and usually highly regarded or marketable name

brand-name authors

the … party lacks brand-name guests or good food

—Ryan Lizza

brand name

2 of 2

noun

1

: an arbitrarily adopted name that is given by a manufacturer or merchant to an article or service to distinguish it as produced or sold by that manufacturer or merchant and that may be used and protected as a trademark

2

: one having a well-known and usually highly regarded or marketable name

Examples of brand-name in a Sentence

Noun

The drug is sold under several brand names.

Recent Examples on the Web

Adjective

That doesn’t mean every store-brand product is interchangeable with its brand-name counterpart, though. — Caroline Lubinsky, Martha Stewart, 2 Aug. 2026

Patients on brand-name or specialty medications should confirm each drug is covered before switching. — Jesse Pines, Forbes.com, 31 July 2026

Noun

Ketter specifically points to simple items like hand soap and cotton pads as products that are not worth paying more for a brand name or logo. — Caroline Lubinsky, Martha Stewart, 2 Aug. 2026

The brand name and model numbers OCT-5060, OCT-5062, OCT-6248, OCT-7284 or OCT-8490 are printed on the product packaging, the recall notice states. — Mary Cunningham, CBS News, 31 July 2026

Word History

First Known Use

Adjective

1887, in the meaning defined at sense 1

Noun

1922, in the meaning defined at sense 1

Rhymes for brand-name

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe

Legal Definition

brand name

noun

: trade name