su·​per·​flack | \ ˌsü-pər-ˈflak How to pronounce superflack (audio) \
plural superflacks

Definition of superflack

: an extremely skillful and successful publicity agent or flack The more sophisticated War Department officials knew exactly where Jimmy [Stewart] would be most effective—as a superflack for the entire war effort.— Frank Sanello They faithfully repeated Trump's claim that he didn't have a public relations agent, when in fact he employed one of New York's most prominent superflacks— Howard Kurtz

First Known Use of superflack

1967, in the meaning defined above

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The first known use of superflack was in 1967

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Cite this Entry

“Superflack.” The Dictionary, Merriam-Webster Inc., Accessed 22 January 2020.

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