noun (1)
\ ˈflak How to pronounce flack (audio) \

Definition of flack

 (Entry 1 of 3)

: one who provides publicity especially : press agent a public relations flack


noun (2)

less common spelling of

1 : antiaircraft guns
2 : the bursting shells fired from flak
3 : criticism, opposition She has taken a good deal of flak for espousing that view.— E. J. Kahn, Jr. When I was a restaurant bar manager I sometimes found myself taking flak from my customers for our high prices …— Rob Hill


flacked; flacking; flacks

Definition of flack (Entry 3 of 3)

intransitive verb

: to act as a press agent or promoter for something … Taylor Swift (Diet Coke), Beyonce (Pepsi) and Steve Harvey (Coke again) have flacked for soda.— Michael Roizen and Mehmet Oz The director has been flacking for the up-and-coming stars in her new movie.

transitive verb

: to provide publicity for or promote (someone or something) Since "Born to Run" was published in late September, the author has been flacking it in bookstores and theaters across the country.— Casey Seiler

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Other Words from flack

Noun (1)

flackery \ ˈfla-​k(ə-​)rē How to pronounce flack (audio) \ noun

Examples of flack in a Sentence

Recent Examples on the Web: Noun The two players ignored me completely, instead zeroing in on the NBA flack. Tom Scharpling, Vulture, 12 July 2021 In Canada, Houseplant partners with Canopy Growth Corp., which has gotten flack for its variable quality cannabis over the years. Jackie Bryant, Forbes, 11 Mar. 2021 The industry has received a lot of deserved flack for the dubious provenance of these metrics. Aaron Fletcher, Rolling Stone, 11 Mar. 2021 Karen deserves the flack that the stereotype Karen gets. Sara Spary, CNN, 30 July 2020 Apple can sometimes take flack for introducing new file formats that aren’t very compatible with different platforms, but ProRAW isn’t like that. Popular Science, 16 Dec. 2020 The governor caught flack after the photo emerged of him at the Baton Rouge Country Club, speaking to someone at a table with multiple patrons, none of whom were wearing a mask. Vandana Rambaran, Fox News, 3 Dec. 2020 The app caught some flack this spring over reports that some sessions were hacked or hijacked – similar to Zoom-bombing reports months ago. Mike Snider, USA TODAY, 24 Nov. 2020 McMahon brought on Oliver Luck, a former NCAA honcho, as league commissioner and chief executive officer, and Jeffrey Pollack, previously a flack in the NFL’s marketing department, as president and COO. Kent Russell, Harper's Magazine, 15 Sep. 2020 Recent Examples on the Web: Verb Her job is to flack for her boss, and part of my job is to listen to complaints. Paul A. Gigot, WSJ, 13 Dec. 2020 Sebastian Rios, the journalist target of the Rangers’ rescue mission, now flacks for Homeland Security and, occasionally, nudges the lever at the back of his brain that turns him invisible. oregonlive, 26 May 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'flack.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of flack

Noun (1)

1933, in the meaning defined above


1963, in the meaning defined at intransitive sense

History and Etymology for flack

Noun (1) and Verb

origin unknown

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Last Updated

20 Jul 2021

Cite this Entry

“Flack.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/flack. Accessed 1 Aug. 2021.

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