submarket
noun
                                                                                                                            
                                                            sub·mar·ket
                    
                                                                                                              
                                                                                                                                  ˈsəb-ˌmär-kət 
                                                      
                                                          
            
            variants  
 or sub-market
        
    
            
               plural submarkets or sub-markets            
        
    
                                
              
          
                                                      : a portion or subdivision of a market                                      
              
                             
a profitable submarket of the banking industry
                                       … is one of several local travel agencies, and several dozen around the country, that belong to a little known sub-market that sells tickets on international flights for … up to 70 percent off the normal cost of a one-way ticket.—
Bernie Kohn
                         
                
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  Merriam-Webster unabridged




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