slogan

noun

slo·​gan ˈslō-gən 

1

a

: a war cry especially of a Scottish clan

b

: a word or phrase used to express a characteristic position or stand or a goal to be achieved

2

: a brief attention-getting phrase used in advertising or promotion

Synonyms

• banner
• motto

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Not Boring set up a stand resembling a convenience for two days outside one of the runway venues, attracting attention with its displays of Tide detergent next to crates of caps and shelves of boxed slogan T-shirts. —Miles Socha, Footwear News, 27 Oct. 2025

The Church, which is considered a hate group by the Southern Poverty Law Center, is best known for organizing pickets at soldiers’ funerals and emblazoning anti-LGBT slogans on protest signs and billboards. —Lilit Marcus, CNN Money, 24 Oct. 2025

She's developed a slogan to rally the community for help. —Marissa Meador, IndyStar, 24 Oct. 2025

The show is held to call attention to exactly what L'Oréal Paris stands for (and embodies in its slogan) — being worth it. —Hedy Phillips, PEOPLE, 23 Oct. 2025

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Rhymes for slogan

• bogan
• brogan
• shogun
• yogin

Kids Definition

slogan

noun

slo·​gan ˈslō-gən 

1

: a word or phrase that calls to battle

2

: a word or phrase used by a party, a group, or a business to attract attention

Etymology

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin

The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."