slogan

noun

slo·​gan ˈslō-gən 

1

a

: a war cry especially of a Scottish clan

b

: a word or phrase used to express a characteristic position or stand or a goal to be achieved

2

: a brief attention-getting phrase used in advertising or promotion

Synonyms of slogan

• banner
• motto

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Her human slogan machine rap seemed more like a complement to JT’s malleable traditionalism rather than the other way around. — Alphonse Pierre, Pitchfork, 28 Oct. 2026

The slogan that will set the stage for the next 21 months developed organically within the organizing committee over several years, Merchán said. — Los Angeles Times, 28 Oct. 2026

Mendoza also scattered sporks across the tables at the City Club, a reference to her slogan that she was not born with a silver spoon in her mouth and would be doing more with less. — Alice Yin, Chicago Tribune, 28 Oct. 2026

Some sites also borrowed slogans that appeared on official campaign products. — Kurt Knutsson, FOXNews.com, 27 Oct. 2026

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Rhymes for slogan

• bogan
• brogan
• shogun
• yogin

Kids Definition

slogan

noun

slo·​gan ˈslō-gən 

1

: a word or phrase that calls to battle

2

: a word or phrase used by a party, a group, or a business to attract attention

Etymology

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin

The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."