slogan

noun

slo·​gan ˈslō-gən 

1

a

: a war cry especially of a Scottish clan

b

: a word or phrase used to express a characteristic position or stand or a goal to be achieved

2

: a brief attention-getting phrase used in advertising or promotion

Synonyms of slogan

• banner
• motto

Examples of slogan in a Sentence

within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda

Recent Examples on the Web

Coke, to quote from one of the company’s many famous ad slogans can add life to many media properties. —Brian Steinberg, Variety, 17 Mar. 2026

This slogan reflects the luxury brand’s focus on creating a specialized, relaxing, and personalized driving experience, highlighting the connection between the driver and their vehicle. —Tony Leopardo, Mercury News, 15 Mar. 2026

In Madrid, thousands chanted slogans against the war and expressed solidarity with civilians affected by the conflict. —ABC News, 14 Mar. 2026

The videos show residents walking and at times running through the streets of Morón, in the province of Ciego de Avila, shouting anti-government slogans in the middle of a blackout late night Friday and early morning Saturday, lit up by the occasional portable lamp or the light on their phones. —Nora Gámez Torres, Miami Herald, 14 Mar. 2026

Word History

Etymology

alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry

First Known Use

1513, in the meaning defined at sense 1a

Rhymes for slogan

• bogan
• brogan
• shogun
• yogin

Kids Definition

slogan

noun

slo·​gan ˈslō-gən 

1

: a word or phrase that calls to battle

2

: a word or phrase used by a party, a group, or a business to attract attention

Etymology

from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"

Word Origin

The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."