rebrand

verb

re·​brand (ˌ)rē-ˈbrand 

rebranded; rebranding; rebrands

transitive verb

: to change or update the brand or branding of (a product, service, etc.)

After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.

—Madeline Purdue

Rebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.

—Jeffrey Goldberg

broadly : to publicly refer to or describe (someone or something) in a new or different way

After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries."

—Eve Peyser

… recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums."

—Warren Hoge

rebranding noun

plural rebrandings

The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.

—Peter J. Boyer

Examples of rebrand in a Sentence

Recent Examples on the Web

Don’t rebrand your scent or bottle yearly. —Sudhir Gupta, Rolling Stone, 3 Nov. 2025

The group previously attempted to rebrand as NJZ and continue their careers without the agency. —Jennifer Zhan, Vulture, 30 Oct. 2025

This discipline also extends to how Vessel approaches acquisitions, where rather than buying businesses to erase and rebrand its foundation, the Francos explore ways to strengthen what already exists, preserving community trust and integrity while enhancing service. —Sixteen Ramos, USA Today, 27 Oct. 2025

As part of the split, MSNBC will rebrand as MS NOW. —Ted Johnson, Deadline, 20 Oct. 2025

Word History

First Known Use

1895, in the meaning defined above