branding

noun
brand·​ing | \ ˈbran-diŋ How to pronounce branding (audio) \

Definition of branding

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

Along with the new branding, the company has also announced two more major shows that will be hitting the service. Chaim Gartenberg, The Verge, "Disney’s long-awaited streaming service will be called Disney+," 8 Nov. 2018 The packaging is dope, a light pink case embossed with both Too Faced's original branding (a very nineties, Rocko's Modern Life kind of vibe), and the present's swirly glam font. Rachel Nussbaum, Glamour, "Too Faced Is Making a 'Better Than Birthday Sex' Mascara for Its Anniversary," 1 Aug. 2018 Even the most paradoxically anti-consumption Black Friday branding can ultimately mean more sales. Aditi Shrikant, Vox, "Why some brands aren’t offering Black Friday deals," 23 Nov. 2018 Continuing the old version numbers would have made things a lot easier: Google and terrible branding—name a more iconic duo. Ron Amadeo, Ars Technica, "Review: Google’s Wear OS 2.0 can’t fix its obsolete smartwatch hardware," 28 Sep. 2018 But López Obrador is not the typical Latin American populist, nor does his branding as a leftist convey the complexity of his ethos. Azam Ahmed And Paulina Villegas, BostonGlobe.com, "Leftist Andrés Manuel López Obrador will be Mexico’s next president," 2 July 2018 The decidedly loud poster’s play on slogans and recognizable branding puts an uplifting, individualistic spin on the exhibition’s commercialist themes. Kate Keller, Smithsonian, "Modern Takes on 80s Artwork Hit Washington D.C. Streets," 23 Apr. 2018 That that branding can occur around other programs. Ben Steele, Milwaukee Journal Sentinel, "Head coach Joe Amplo looks to push Marquette men's lacrosse even higher," 13 Apr. 2018 Critics say the firearm's branding positioned it for notoriety. Anchorage Daily News, "Loved and loathed: How the AR-15 became ‘America’s rifle’," 3 Mar. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of branding

1913, in the meaning defined above

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Statistics for branding

Last Updated

16 Mar 2019

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Time Traveler for branding

The first known use of branding was in 1913

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More from Merriam-Webster on branding

Rhyming Dictionary: Words that rhyme with branding

Nglish: Translation of branding for Spanish Speakers

Britannica English: Translation of branding for Arabic Speakers

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