To save this word, you'll need to log in.
brand·ing | \ ˈbran-diŋ 
\
\Definition of branding
: the promoting of a product or service by identifying it with a particular brand
Examples of branding in a Sentence
Recent Examples on the Web The new branding strategy for his, and other champagne companies, will seek to highlight the wine’s status as a naturally, and often organically, produced quality drink from a historic French region.
—
Thomas Adamson, USA TODAY, "Champagne losing its fizz as global pandemic clobbers sales," 1 Aug. 2020 The new branding strategy for his, and other champagne companies, will seek to highlight the wine's status as a naturally, and often organically, produced quality drink from a historic French region.
—
CBS News, "Champagne sales flattened by social distancing amid global pandemic," 31 July 2020 The new branding strategy for his, and other champagne companies, will seek to highlight the wine's status as a naturally, and often organically, produced quality drink from a historic French region.
—
Thomas Adamson, Star Tribune, "Champagne losing its fizz as global pandemic clobbers sales," 31 July 2020 This is the first time the Thorns have faced the Reign since the rival’s re-branding.
—
oregonlive, "Portland Thorns draw OL Reign, make path in NWSL Challenge Cup tougher," 14 July 2020 Many lamented the branding opportunity Microsoft is forgoing.
—
Adam Lashinsky, Fortune, "Why Microsoft is bailing on retail," 30 June 2020 The branding process is constantly being adjusted and refined.
—
John Russell / Steamboat Today, The Denver Post, "Stanko Ranch near Steamboat Springs continues cattle branding tradition," 14 June 2020 From a branding perspective, the U.S. Space Force has had a pretty rough launch.
—
Courtney Linder, Popular Mechanics, "Whoops, the Real Space Force May Lose Its Trademark to the Fake One," 8 June 2020 Its product includes a mobile application, and as part of the deal, the company will have visible branding at Comerica Park, on the team’s radio network and across their digital platforms.
—
Anthony Fenech, Detroit Free Press, "Detroit Tigers partner with PointsBet sportsbook app," 2 July 2020
See MoreThese example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
Keep scrolling for more
Keep scrolling for more
Comments on branding
What made you want to look up branding? Please tell us where you read or heard it (including the quote, if possible).
Test Your Vocabulary
Original Meanings Quiz
- Which of the following is the earliest known sense of the word awe?
Can you spell these 10 commonly misspelled words?
TAKE THE QUIZ
Test Your Knowledge - and learn some interesting things along the way.
TAKE THE QUIZLove words? Need even more definitions?
Merriam-Webster unabridgedWords at Play
Ask the Editors
Share branding
Time Traveler for branding
The first known use of branding was in 1913
See more words from the same year