brand·​ing | \ ˈbran-diŋ How to pronounce branding (audio) \

Definition of branding

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web Selle will serve as a senior member of the Oak View Group marketing team and work to plan and implement branding, ticket sales, media buying, partnership marketing, and social and digital media strategies. Chris Eggertsen, Billboard, "Executive Turntable: Ingrooves Opens Tokyo Office; Moves at Deezer, Oak View Group & RCA Nashville," 7 Feb. 2020 The North Portland brewery opened in 2013 and makes beers that appeal for their range, quality and whimsical branding, including Carina Peach Sour, Flamingo Planet Guava Blonde Ale, Starburst and Orbiter IPAs, Capella Porter and Phaser Hazy IPA. oregonlive, "These are Portland’s 20 best breweries for 2020," 21 Jan. 2020 While a national group can use branding, perks, publications, the push of celebrity spokespeople, and the pull of a unified conservation purpose to articulate the vision of the organization, local groups struggle with mission. Andrew Mckean, Outdoor Life, "Founding a Local Conservation Club is Harder Than it Seems," 16 Jan. 2020 Today, the cost of stitching is sometimes higher than the fabric itself…So value addition happened in terms of stitching, branding, distribution, packaging. Manavi Kapur, Quartz India, "Kishore Biyani, who saw Future 30 years ago, now says plenty has changed since then," 16 Jan. 2020 The Changemakers platform is designed to provide direct support to the WNBA in its continuing business transformation across marketing, branding, and player and fan experience. Akeem Glaspie, Indianapolis Star, "WNBA deal with players: increased cash compensation may mean they don't have to play abroad," 14 Jan. 2020 Nearly $700,000 for signage, branding, traffic calming and camera installations could come to Milwaukee's west side as part of a street enhancement initiative by the city and the Near West Side Partners nonprofit. Talis Shelbourne, Milwaukee Journal Sentinel, "$350,000 approved for streetscaping on Milwaukee's west side and alderman says more will come," 10 Jan. 2020 Nike, which has pushed virtuous branding, has been embroiled in a doping scandal. The Economist, "The World in 2020 Bosses will pay a price for mixing politics and corporate values," 26 Dec. 2019 In 2003, the Japanese government expanded the scope of the Japanese External Trade Organization (JETRO) to include branding, certification of restaurants and ingredients, and public relations. Ndidi Nwuneli, Quartz Africa, "How Africa’s entrepreneurs can innovate and invest to put African cuisine on the world stage," 3 Dec. 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of branding

1913, in the meaning defined above

Keep scrolling for more

Learn More about branding

Time Traveler for branding

Time Traveler

The first known use of branding was in 1913

See more words from the same year

Statistics for branding

Last Updated

16 Feb 2020

Cite this Entry

“Branding.” Dictionary, Merriam-Webster, Accessed 24 Feb. 2020.

Keep scrolling for more

Comments on branding

What made you want to look up branding? Please tell us where you read or heard it (including the quote, if possible).


See Definitions and Examples »

Get Word of the Day daily email!

Test Your Vocabulary

More Confusing Words—Quiz

  • cats on impossible timber
  • The magician ______ moved the selected card to the top of the deck.
Spell It

Can you spell these 10 commonly misspelled words?


Test Your Knowledge - and learn some interesting things along the way.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!