brand·​ing | \ ˈbran-diŋ How to pronounce branding (audio) \

Definition of branding

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

Pete Buttigieg arguably put more effort into his branding than any other 2020 candidate. Avi Selk, Washington Post, "Red, white and blah: Why are these all these 2020 campaign logos so boring?," 10 June 2019 The company values are so in mind with my own branding. Lauren Rearick, Teen Vogue, "Halima Aden on Designing Her Modanisa Collection of Turbans and Scarves," 26 Apr. 2019 The last vestiges of the Virgin America brand are now aviation history, bringing a formal end to Richard Branson’s brash, groundbreaking effort to put some European flair-replete with cheeky branding and mood-lighting-into U.S. skies. Justin Bachman, Anchorage Daily News, "Virgin America vanishes into Alaska Airlines - along with Branson’s US dream," 4 June 2019 The Packaging & Product Line Up First off, the packaging is pretty in millennial pink with minimal branding in white letters. Meagan Fredette, Teen Vogue, "Does KylieSkin Care Live Up To The Hype?," 22 May 2019 The licensed merchandise included mugs, bags, toys and bedding with branding for FC Barcelona, Manchester United, Juventus, Inter Milan, AS Roma and the French Football Federation. Rachel Siegel, The Seattle Times, "Nike fined $14 million by European Union regulators over antitrust violation," 25 Mar. 2019 Enter a sleepy or uncrowded market, develop a product with millennial-friendly branding, and then raise millions of dollars in funding from venture capital firms. Chavie Lieber, Vox, "When the “best” busts: the spectacular rise and fall of smart luggage startup Raden," 12 Dec. 2018 Larger tenants can now rent a more private WeWork space with less branding. Recode Staff, Recode, "Recode Daily: The real problem with Uber’s new-car freeze in NYC," 9 Aug. 2018 Now, after falling quiet for several decades, H2O is staging a comeback with the help of local branding and marketing firm Moon International. Brooke Bobb, Vogue, "This 1980s-Era Sportswear Label Is the Nautica of Denmark and It’s Making a Major Comeback," 15 May 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of branding

1913, in the meaning defined above

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Statistics for branding

Last Updated

22 Jun 2019

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Time Traveler for branding

The first known use of branding was in 1913

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More from Merriam-Webster on branding

Rhyming Dictionary: Words that rhyme with branding

Nglish: Translation of branding for Spanish Speakers

Britannica English: Translation of branding for Arabic Speakers

Comments on branding

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