brand·​ing ˈbran-diŋ How to pronounce branding (audio)
: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web Though every airline has a unique livery (that is, the branding on the aircraft's exterior comprising a distinct collection of colors and graphics), most fuselages are painted white, and for good reason. Stefanie Waldek, Travel + Leisure, 14 Apr. 2024 But then, this full-service marketing, branding, and content creation agency has been kicking goals for more than 2000 clients globally ever since their father, Keith Chambers, established The Chambers Group more than a half-century ago. Tyler Shepherd, USA TODAY, 13 Apr. 2024 And as the branding implies, all of these new products — three speakers and one pair of headphones — focus on lively, bass-forward sound. Chris Welch, The Verge, 11 Apr. 2024 Also, note that the socks show the Hanes branding on the toes (some kids may not like this). Maya Polton, Parents, 28 Mar. 2024 The brand’s relation to fashion doesn’t end with the idea of dressing a table with beautiful glass objects, but extends to communications, branding, and presentation as well. Laird Borrelli-Persson, Vogue, 21 Mar. 2024 Except for discreet logos, dress sneakers skip excessive branding and technical perforations. Michael Stefanov, Robb Report, 1 Apr. 2024 The Robinhood Gold Card is the company’s first credit card with its own branding. Ron Lieber, New York Times, 28 Mar. 2024 These once-booming brands, built on loyal online followings and quirky branding, have proven unable to sustain themselves on hype alone. Jasmine Li, Fortune, 26 Mar. 2024

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'branding.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1913, in the meaning defined above

Time Traveler
The first known use of branding was in 1913

Dictionary Entries Near branding

Cite this Entry

“Branding.” Dictionary, Merriam-Webster, Accessed 19 Apr. 2024.

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