brand·ing | \ ˈbran-diŋ \

Definition of branding 

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

Many Democratic strategists recoiled at their party’s embrace of a proposal so radical in its branding, and ill-defined in its details. Eric Levitz, Daily Intelligencer, "Abolishing ICE Is About As Popular As Trump’s Immigration Agenda," 11 July 2018 Today, /Nyden released its first short video, which is in keeping with its mysterious branding. Emilia Petrarca, The Cut, "Watch a Mysterious Teaser for H&M’s New Millennial-Focused Brand, /Nyden," 15 Mar. 2018 With the new funding, the network will be able to expand to 500 more educational twinnings, and support the development of new pedagogical and curricular resources, online teacher training, branding and more., "Jewish Agency to expand school-twinning program," 10 July 2018 For the city's branding and image, the design pays homage to the Fox River. Linda Girardi, Aurora Beacon-News, "Yorkville looks at signs to draw more people downtown," 9 July 2018 The key to becoming a super artist today seems to be notoriety—creating a bridge between personal branding and industry wealth. Gail Mitchell, Billboard, "Stax Legend Al Bell on Black Music's Living Legacy and Power: 'My Life's Mission Is to Make Sure It Doesn't Die'," 6 July 2018 Hard Rock, with its mighty branding and global network of gaming customers, was expected to capture a healthy customer base right out of the gate. Amy S. Rosenberg,, "Atlantic City holds its breath as Hard Rock, Ocean debut in shells of failed Trump Taj Mahal and Revel casinos," 27 June 2018 Smith is also a co-owner, with Jada Pinkett-Smith and their partner Miguel Melendez, of management, branding and digital production company Westbrook Entertainment. Scott Roxborough, The Hollywood Reporter, "Will Smith and Director Marc Forster Buy German Rights Group Telepool," 26 June 2018 After their party, Pieters and Drieghe, who co-own and operate Belgian branding agency Dift, set to work figuring out how to transform their new property into something livable. Asad Syrkett, Curbed, "A Ghent pub and soccer-fan hangout becomes a dream home," 18 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of branding

1913, in the meaning defined above

Keep scrolling for more

Learn More about branding

Statistics for branding

Last Updated

14 Sep 2018

Look-up Popularity

Time Traveler for branding

The first known use of branding was in 1913

See more words from the same year

Keep scrolling for more

Comments on branding

What made you want to look up branding? Please tell us where you read or heard it (including the quote, if possible).


the setting in which something occurs

Get Word of the Day daily email!

Test Your Vocabulary

Musical Words Quiz

  • gramophone
  • Which word describes a musical performance marked by the absence of instrumental accompaniment?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.


Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!