branding

noun

brand·​ing ˈbran-diŋ How to pronounce branding (audio)
: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Like almost any major campaign, Nike’s new slogan got mixed reviews from marketing and branding experts as well as customers. Nick Lichtenberg, Fortune, 5 Sep. 2025 The Conjuring–verse is an exercise in branding, the brainchild of master hucksters Ed and Lorraine Warren. Bethy Squires, Vulture, 5 Sep. 2025 That brings us to what will likely be called the iPhone 17 Air — a name that continues a branding convention used in MacBooks and iPads. Bloomberg, Mercury News, 5 Sep. 2025 The brand is expected to introduce four new smartphones, including the first ever iPhone to come with the Air branding. James Peckham, PC Magazine, 4 Sep. 2025 See All Example Sentences for branding

Word History

First Known Use

1913, in the meaning defined above

Time Traveler
The first known use of branding was in 1913

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Cite this Entry

“Branding.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/branding. Accessed 12 Sep. 2025.

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