brand·​ing | \ˈbran-diŋ \

Definition of branding 

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

The Suicide of the West is a book that can only be taken seriously by people from whom ideas matter less than the idea of ideas mattering; that is, for whom intellectualism is an exercise in branding and PR. Park Macdougald, Daily Intelligencer, "The Idea-Free Book That Has the Right Excited About Ideas," 1 June 2018 Retailers, particularly in fashion, have overhauled marketing and branding strategies to promote their individual labels among broader audiences. Courtney Coffman, The Atlantic, "Shops Aren’t for Shopping Anymore," 19 June 2018 The $413 Billion Destination Branding Economy Destination marketing and branding is fast-growing business. Bloomberg, Fortune, "The Best Cities in America — Big and Small," 5 June 2018 WORKSHOP Marketing & branding Attend the first in a series of workshops built around marketing and branding strategies for small businesses with SPARK, an entrepreneurship program run by the Greater Holyoke Chamber Centennial Foundation. Margeaux Sippell,, "Weekend business agenda," 31 May 2018 Mann was responsible for much of her own fundraising, marketing and branding. Dakota Crawford, Indianapolis Star, "Pippa Mann's husband: I thought she'd be in the medical center after Indy 500 Bump Day run," 23 May 2018 The company helps clients with the marketing and branding of their businesses. Grace Palmieri, azcentral, "Who's Next: 25 self-starters championing Arizona's entrepreneurial spirit," 21 May 2018 Trustees have given village staff the green light to explore marketing and branding options for Lincolnwood. Genevieve Bookwalter,, "Lincolnwood looking to take up village rebranding effort," 14 May 2018 Call it a cynical ploy for publicity, an easy branding opportunity or rallying the troops behind a cause so convoluted there's no chance of detangling it with logic. Lorraine Ali,, "Kanye West and Rudy Giuliani: The mouths that recklessly roared," 5 May 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of branding

1913, in the meaning defined above

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Last Updated

26 Oct 2018

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The first known use of branding was in 1913

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