brand·​ing | \ ˈbran-diŋ \

Definition of branding

: the promoting of a product or service by identifying it with a particular brand

Examples of branding in a Sentence

Recent Examples on the Web

The two entities have different websites ( and despite Defense Distributed branding appearing on and on products like the USB stick. Nathan Mattise, Ars Technica, "Cody Wilson was Defense Distributed—so who is the organization’s new leader?," 6 Oct. 2018 Chrissy's in really good company: all of the top performers have branched out in their careers in various ways to include partnerships, acting, clothing lines, and other forms of branding. Katherine J. Igoe, Marie Claire, "Author, Cook, Mom, Wife Chrissy Teigen Is Also One of the Highest Paid Models," 14 Dec. 2018 Financial issues are also reflected in the center’s branding. John King,, "S.F.’s long-awaited Salesforce Transit Center sets opening date for Aug. 12," 10 July 2018 Graphic branding is an important part of designing for me. Steff Yotka, Vogue, "Remember the Name Olivia Oblanc: She’s Adidas Originals and Kendall Jenner’s Latest Collaborator," 6 Nov. 2018 That branding is less of a mouthful than the term for what lights up the pixels: low-temperature polycrystalline silicon, or LTPS. Dieter Bohn, The Verge, "The Pixel Slate: first look at Google’s new tablet," 9 Oct. 2018 The packaging is mostly familiar, except the branding is in Russian, not English. Niree Noel, Allure, "The Evolution of Armenia’s Beauty Industry, According to Women Who Witnessed It," 27 July 2018 What was the point of all that relentless branding of Kavanaugh this week? Megan Angelo, Glamour, "The Kavanaugh Hearings, Day 4: 7 Unanswered Questions We Still Have About Brett Kavanaugh," 7 Sep. 2018 Business: Auden & Company is a creative branding firm for small business owners. Allison Carey,, "Shaker Heights native Rachel Katz turned an old necklace into a luxury jewelry business with a celebrity following (photos)," 31 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'branding.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of branding

1913, in the meaning defined above

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Statistics for branding

Last Updated

5 Jan 2019

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Time Traveler for branding

The first known use of branding was in 1913

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More from Merriam-Webster on branding

Rhyming Dictionary: Words that rhyme with branding

Nglish: Translation of branding for Spanish Speakers

Britannica English: Translation of branding for Arabic Speakers

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someone who never drinks alcohol

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