re·​brand (ˌ)rē-ˈbrand How to pronounce rebrand (audio)
rebranded; rebranding; rebrands

transitive verb

: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.Madeline Purdue
Rebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.Jeffrey Goldberg
broadly : to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." Eve Peyser
… recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." Warren Hoge
rebranding noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve. Peter J. Boyer

Example Sentences

Recent Examples on the Web When June Hayward's friend Athena Liu dies in a freak accident, June decides to steal Athena's manuscript and pass it off as her own—and let her publisher rebrand her as Juniper Song. Town & Country, 9 May 2023 The redevelopment comes with a price tag of $29 million and will rebrand the space as the Elsby Hotel, the latest addition to the Tapestry Collection by Hilton. Lucas Aulbach, The Courier-Journal, 2 May 2023 The strategy, simply, was to rebrand chess as good old-fashioned fun. Matt Richtel, New York Times, 24 Apr. 2023 He was also criticized for trying to rebrand rather than abolish the Stasi security police. Reuters, NBC News, 11 Feb. 2023 The increase in investment was helped by the number of new listing-friendly rules put in place over 2021, which have helped to rebrand London as the hottest tech listing hub of Europe. Sophie Mellor, Fortune, 26 Apr. 2022 Because of its record on these and other cultural issues, the party’s—or, at least, Biden’s—attempt to rebrand Democrats as unifying, speaking for Americans across divisions of race and class, has so far failed. Ruy Teixeira, National Review, 31 Mar. 2022 This then forced Facebook to postpone the launch of Libra and eventually rebrand it. Chris Smith, BGR, 1 Feb. 2022 Flagstar was acquired late last year by New York Community Bancorp, which plans to rebrand the entire bank with the Flagstar name. Jc Reindl, Detroit Free Press, 2 Mar. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'rebrand.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1895, in the meaning defined above

Time Traveler
The first known use of rebrand was in 1895

Dictionary Entries Near rebrand

Cite this Entry

“Rebrand.” Dictionary, Merriam-Webster, Accessed 30 May. 2023.

Last Updated: - Updated example sentences
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