prelaunch

adjective

pre·launch | \ ˌprē-ˈlȯnch

How to pronounce prelaunch (audio)

, -ˈlänch\

variants: or pre-launch

Definition of prelaunch

1 : in preparation for or preliminary to the launch of a spacecraft, missile, satellite, etc. a prelaunch inspection

2 : in preparation for or preliminary to the launch of a new product, campaign, etc. prelaunch testing of the software In the motion picture industry, prelaunch advertising has been shown to increase stock prices and possibly create unrealistic expectations about a movie's performance …— Amit Joshi and Dominique M. Hanssens

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The first known use of prelaunch was in 1954

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