prelaunch

adjective pre·launch \ ˌprē-ˈlȯnch , -ˈlänch \
variants: or pre-launch

Definition of prelaunch

1 : in preparation for or preliminary to the launch of a spacecraft, missile, satellite, etc.
  • a prelaunch inspection
2 : in preparation for or preliminary to the launch of a new product, campaign, etc.
  • prelaunch testing of the software
  • In the motion picture industry, prelaunch advertising has been shown to increase stock prices and possibly create unrealistic expectations about a movie's performance …
  • —Amit Joshi and Dominique M. Hanssens

First Known Use of prelaunch

1954

in the meaning defined at sense 1

See Words from the same year
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