prelaunch
adjective
-ˈlänch \
Definition of prelaunch
1 : in preparation for or preliminary to the launch of a spacecraft, missile, satellite, etc. a prelaunch inspection
2 : in preparation for or preliminary to the launch of a new product, campaign, etc. prelaunch testing of the software In the motion picture industry, prelaunch advertising has been shown to increase stock prices and possibly create unrealistic expectations about a movie's performance … —Amit Joshi and Dominique M. Hanssens
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