prelaunch

adjective
pre·​launch | \ ˌprē-ˈlȯnch How to pronounce prelaunch (audio) , -ˈlänch \
variants: or pre-launch

Definition of prelaunch

1 : in preparation for or preliminary to the launch of a spacecraft, missile, satellite, etc. a prelaunch inspection
2 : in preparation for or preliminary to the launch of a new product, campaign, etc. prelaunch testing of the software In the motion picture industry, prelaunch advertising has been shown to increase stock prices and possibly create unrealistic expectations about a movie's performance …— Amit Joshi and Dominique M. Hanssens

First Known Use of prelaunch

1954, in the meaning defined at sense 1

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The first known use of prelaunch was in 1954

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Cite this Entry

“Prelaunch.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prelaunch. Accessed 27 Feb. 2021.

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