pour it on

idiom

Definition of pour it on

informal
1 : to talk about something in an emotional way that is not sincere in order to get sympathy, attention, etc. When he saw that she felt sorry for him, he really poured it on.
2 chiefly US : to do something in a very energetic and effective way : do something more and faster After they took the lead in the second half, they really started to pour it on.

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