transitive + intransitive
: to promote (something or someone) to an excessive degree: such as
: to advertise or publicize (something or someone) excessively
- … she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.
- —Matthew J. Belvedere
- Drug companies stand accused, for example, of overpromoting drugs for the management of spurious disorders …
- —Philip J. Cowen
- The … ad … presents statistics in a simplified way that seems to overpromote the benefits of screening, some cancer experts say.
- —Natasha Singer
- Most department stores are wrong; they overpromote. They're training their customers to buy on sale only.
- —Sandy Zimmerman
: to promote or advance (someone) to a higher station, rank, or honor than is justified or appropriate
- Our problem is … a tendency to overpromote young politicians and then spit them out when they are getting the experience to do the job better.
- —Michael White
- The basic situation of an overpromoted, incompetent boss, unmotivated junior staff and a psychotic sidekick, however, seems to be universally recognised.
- —Philip Henscher