overpromote

verb over·pro·mote \ ˌō-vər-prə-ˈmōt \

Definition of overpromote

overpromoted; overpromoting
transitive + intransitive
: to promote (something or someone) to an excessive degree: such as
a T/I : to advertise or publicize (something or someone) excessively
  • … she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.
  • —Matthew J. Belvedere
  • Drug companies stand accused, for example, of overpromoting drugs for the management of spurious disorders …
  • —Philip J. Cowen
  • The … ad … presents statistics in a simplified way that seems to overpromote the benefits of screening, some cancer experts say.
  • —Natasha Singer
  • Most department stores are wrong; they overpromote. They're training their customers to buy on sale only.
  • —Sandy Zimmerman
b T : to promote or advance (someone) to a higher station, rank, or honor than is justified or appropriate
  • Our problem is … a tendency to overpromote young politicians and then spit them out when they are getting the experience to do the job better.
  • —Michael White
  • The basic situation of an overpromoted, incompetent boss, unmotivated junior staff and a psychotic sidekick, however, seems to be universally recognised.
  • —Philip Henscher

First Known Use of overpromote

1903

in the meaning defined above

See Words from the same year
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