over·​pro·​mote | \ ˌō-vər-prə-ˈmōt How to pronounce overpromote (audio) \
overpromoted; overpromoting

Definition of overpromote

: to promote (something or someone) to an excessive degree: such as
a transitive + intransitive : to advertise or publicize (something or someone) excessively … she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.— Matthew J. Belvedere Drug companies stand accused, for example, of overpromoting drugs for the management of spurious disorders …— Philip J. Cowen The … ad … presents statistics in a simplified way that seems to overpromote the benefits of screening, some cancer experts say.— Natasha Singer Most department stores are wrong; they overpromote. They're training their customers to buy on sale only.— Sandy Zimmerman
b transitive : to promote or advance (someone) to a higher station, rank, or honor than is justified or appropriate Our problem is … a tendency to overpromote young politicians and then spit them out when they are getting the experience to do the job better.— Michael White The basic situation of an overpromoted, incompetent boss, unmotivated junior staff and a psychotic sidekick, however, seems to be universally recognised.— Philip Henscher

First Known Use of overpromote

1903, in the meaning defined above

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The first known use of overpromote was in 1903

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Cite this Entry

“Overpromote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/overpromote. Accessed 8 Aug. 2020.

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