over·​pro·​mote ˌō-vər-prə-ˈmōt How to pronounce overpromote (audio)
overpromoted; overpromoting
: to promote (something or someone) to an excessive degree: such as
transitive + intransitive : to advertise or publicize (something or someone) excessively
… she does not like to overpromote her brands on Twitter because she wants her 1 million-plus followers to know that she's really the one tweeting.Matthew J. Belvedere
Drug companies stand accused, for example, of overpromoting drugs for the management of spurious disorders …Philip J. Cowen
The … ad … presents statistics in a simplified way that seems to overpromote the benefits of screening, some cancer experts say.Natasha Singer
Most department stores are wrong; they overpromote. They're training their customers to buy on sale only.Sandy Zimmerman
transitive : to promote or advance (someone) to a higher station, rank, or honor than is justified or appropriate
Our problem is … a tendency to overpromote young politicians and then spit them out when they are getting the experience to do the job better.Michael White
The basic situation of an overpromoted, incompetent boss, unmotivated junior staff and a psychotic sidekick, however, seems to be universally recognised.Philip Henscher

Examples of overpromote in a Sentence

Recent Examples on the Web However, be careful not to overpromote, and remember to engage with your followers. Adrian Falk, Forbes, 4 May 2023

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'overpromote.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1903, in the meaning defined above

Time Traveler
The first known use of overpromote was in 1903

Dictionary Entries Near overpromote

Cite this Entry

“Overpromote.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/overpromote. Accessed 29 May. 2024.

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