overadvertise

verb, transitive + intransitive over·ad·ver·tise \ ˌō-vər-ˈad-vər-ˌtīz \
Updated on: 15 Nov 2017

Definition of overadvertise

overadvertised; overadvertising
: to advertise excessively
  • … competition pressurizes firms to overadvertise.
  • —Gerard J. Tellis
  • While most marketers had found some success with this tactic, some larger spenders … overadvertised the same offer or put too many ads in front of the same audience.
  • —Bob Buch

First Known Use of overadvertise

1855


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