overadvertise

verb

over·​ad·​ver·​tise ˌō-vər-ˈad-vər-ˌtīz 

overadvertised; overadvertising

transitive + intransitive

: to advertise excessively

… competition pressurizes firms to overadvertise.

—Gerard J. Tellis

While most marketers had found some success with this tactic, some larger spenders … overadvertised the same offer or put too many ads in front of the same audience.

—Bob Buch

Word History

First Known Use

1855, in the meaning defined above

Rhymes for overadvertise

• contextualize
• industrialize
• materialise
• materialize
• memorialize
• microenterprise
• overemphasize
• particularize
• revolutionise
• revolutionize
• actualize
• antagonize