on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

The robes at Forestis are a very on-brand forest green and have hoods. —Hannah Freedman, Travel + Leisure, 13 July 2025

And while that advice may sound on-brand coming from the CEO of an education company, treating your career like a marathon, not a sprint, and spending time discovering your broader interests is a mantra echoed by other business leaders, including Hart’s former coworker, Andy Jassy. —Brit Morse, Fortune, 6 July 2025

Georgie's intense dedication to his Starbucks snack is, in fact, very on-brand for his breed. —Lydia Patrick, MSNBC Newsweek, 4 July 2025

But while working with Guthrie’s famous protest lyrics was on-brand for Casey and company, the exercise did not make a specific impact on For the People. —Gary Graff, Billboard, 3 July 2025

Word History

First Known Use

1995, in the meaning defined above

Rhymes for on-brand

• armband
• backhand
• bandstand
• baseband
• broadband
• command
• cropland
• demand
• disband
• dreamland
• expand
• farmhand