on-brand

adjective

ˈȯn-ˈbrand 

ˈän-

variants or on brand

: appropriate to, typical of, consistent with, or supportive of a particular brand or public image or identity

… the joint venture is completely on-brand for both companies …

—Katie Shapiro

… it's time to do an overhaul of your [Facebook] profile to ensure it's professional and on-brand.

—Cheryl Lock

The first glimpse of Narcos actor Pedro Pascal in Wonder Woman 1984 has been released, and it's very on-brand for the decade that brought the world Wall Street, American Psycho and the very idea of the yuppie.

—Graeme McMillan

It would be on brand for Gruden, who was quietly ruthless with personnel decisions in Tampa, to make letting go of Penn one of his first big moves in Oakland.

Examples of on-brand in a Sentence

Recent Examples on the Web

Teams need to experiment with model types, lighting, backgrounds and styling prompts so that the results feel authentic and on-brand. —Zehra Soysal, Forbes.com, 14 May 2025

When the spinoff news was announced in May 2025, the actor shared the Deadline announcement on Instagram alongside a very on-brand caption. —Samantha Stutsman, People.com, 9 May 2025

This season, De Zerbi (in his own, on-brand fashion) randomly threatened to quit. —Phil Hay, New York Times, 30 Apr. 2025

Adobe Express is also getting upgrades with the addition of advanced video, animation and on-brand tools that let creators do more with their designs, illustrations and footage. —Mark Sparrow, Forbes.com, 24 Apr. 2025

Word History

First Known Use

1995, in the meaning defined above

Rhymes for on-brand

• armband
• backhand
• bandstand
• baseband
• broadband
• command
• cropland
• demand
• disband
• dreamland
• expand
• farmhand