Theme music by Joshua Stamper ©2006 New Jerusalem Music/ASCAP
this new sports car is being billed as the ne plus ultra of automotive achievement
It's the height, the zenith, the ultimate, the crown, the pinnacle. It's the peak, the summit, the crest, the high-water mark. All these expressions, of course, mean "the highest point attainable." But ne plus ultra may top them all when it comes to expressing in a sophisticated way that something is the pink of perfection. It is said that the term's predecessor, non plus ultra, was inscribed on the Pillars of Hercules at the Strait of Gibraltar, which marked the western end of the classical world. The phrase served as a warning: "(Let there) not (be) more (sailing) beyond." The New Latin version ne plus ultra, meaning "(go) no more beyond," found its way into English in the 1630s.
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