moxie

Hot roasted peanuts! Fresh popcorn! Ice-cold Moxie! You might have heard such a snack vendor's cry at a baseball game-if you attended it in 1924. That was the heyday of the soft drink named Moxie, which some claim outsold Coca-Cola at the height of its popularity. The beverage was a favorite of American writer E. B. White, who wrote, "Moxie contains gentian root, which is the path to the good life. This was known in the second century before Christ and is a boon to me today." By 1930, moxie had become a slang term for nerve and verve, perhaps because some people thought the drink was a tonic that could cure virtually any ill and bring vim back to even the most lethargic individual.